Head of Performance Marketing & MarTech Innovation

CSC Generation Enterprise; Toronto; Hybrid; CAD 120,000 - 130,000; Full time

Benefits offered by this job

Competitive compensation

RRSP contributions

Health care

Hybrid work model

Parental leave top-up

Learning & development

Collaborative culture

Job summary

Randstad Canada is seeking an accomplished digital marketing leader to manage a dedicated team responsible for email execution, lead capture, and landing page deployment. You will drive omnichannel campaigns and champion MarTech modernization in a regulated enterprise.

You will work across Marketo, Adobe Stack, and Salesforce CRM, applying analytics to optimize ROI while ensuring compliance and governance. This role offers a hybrid schedule, strong growth, and a culture of collaboration.

Qualifications

• People leadership: 3+ years managing a marketing/technical team.
• Marketo expertise (5+ years; Marketo Certified Expert preferred).
• Experience in a large regulated enterprise (Financial Services or FinTech preferred).
• Technical stack: Adobe Marketing Stack/CDP, Salesforce CRM, Seismic, and digital analytics (Adobe Analytics preferred).
• Education: Bachelor’s in Marketing, Business, CS, Engineering, Math, or equivalent.

Responsibilities

• Lead and mentor a 9–10 person digital marketing team overseeing email, leads, and landing pages.
• Plan and optimize omnichannel campaigns (email, web, webinars) to drive growth and retention.
• Modernize MarTech: adopt Marketo, Adobe Stack, Salesforce CRM; integrate AI tools within governance.
• Ensure marketing communications comply with financial regulations and privacy standards.
• Analyze ROI and metrics with Adobe Analytics, Google Analytics, Tableau; report to executives.

Skills

People Leadership

Marketo

Enterprise Experience

Adobe Marketing Stack

Salesforce CRM

Seismic

Adobe Analytics

Education

Bachelor’s degree in Marketing, Business, CS, Engineering, Math, or equivalent practical experience

Job description

Randstad Canada is seeking an accomplished digital marketing leader to manage a dedicated team responsible for email execution, lead capture, and landing page deployment. You will drive omnichannel campaigns and champion MarTech modernization in a regulated enterprise.

You will work across Marketo, Adobe Stack, and Salesforce CRM, applying analytics to optimize ROI while ensuring compliance and governance. This role offers a hybrid schedule, strong growth, and a culture of collaboration.