Head of Marketing

Durable; Vancouver; Hybrid; CAD 160,000 - 275,000; Full time

Job summary

Durable is seeking a Head of Marketing to lead the marketing initiatives and drive growth. This role will oversee the marketing strategy, manage a talented team, and enhance customer acquisition and brand presence in a rapidly growing AI startup.

Benefits

Hybrid Flexibility

Comprehensive Benefits

Home Office Stipend

Professional Development Opportunities

Team Events

Flexible Time Off

Qualifications

• 8+ years in marketing, with at least 3+ leading a marketing team.
• Experience managing multi-million dollar paid budgets across platforms.
• Strong performance marketing skills and analytical mindset.

Responsibilities

• Own the marketing strategy aligned with revenue goals.
• Manage customer journey and optimize for acquisition.
• Define Durable’s brand voice and market positioning.

Skills

Performance Marketing

SEO

Brand Building

Tools

GA4

Looker

Amplitude

PostHog

Job description

Head of Marketing

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Our mission at Durable is to make owning a business easier than having a job. Durable builds AI that does the work for you. Our goal is to own the DIFY (Do It For You) small business category.

What is DIFY? It is a new category of technology that is faster and more cost effective than a human, and much easier to use than software. It is an AI first approach to solving customer problems.

You don't need to learn new software. You don't need to read help docs. You don't need to learn how to prompt. You provide business context and feedback, and the work is done for you.

We believe in a world where everyone is a business owner. Whether it's a full-time, part-time, or side hustle - we want to make it frictionless to start and operate a business. Since launching in late 2022, over 5 million websites have been built with our AI powered website builder. We are generating significant revenue, well-funded by Silicon Valley investors, and growing extremely fast.

Our vision is much bigger, and we're looking for incredible people to join our team and make an impact.

The Role

We're looking for a Head of Marketing to lead the marketing function and drive revenue growth at Durable. You’ll sit on the leadership team, own our brand and growth strategy end-to-end, and be directly responsible for customer acquisition, activation, and retention across all channels. This isn’t just about running campaigns—it’s about building and leading a modern, AI-enabled marketing engine that scales with the company.

You’ll bring a strong performance marketing mindset, paired with deep experience in positioning, storytelling, and funnel optimization. You’ll manage a high-leverage team across SEO, product marketing, lifecycle, and social, and you'll be expected to scale both people and programs quickly.

What You’ll Do

Set the Strategic Direction

• Own the marketing strategy and roadmap aligned with company-wide revenue and growth goals.
• Partner with Product to ensure go-to-market strategy is tightly integrated with what we build and how we sell it.
• Identify and prioritize high-ROI growth levers across paid, organic, lifecycle, and brand.

Own the Funnel

• Manage and optimize the full customer journey—from awareness to activation to expansion.
• Scale paid and organic acquisition channels with precision, while continuously improving conversion and retention metrics.
• Build, iterate, and test fast. You’ll be expected to run a high-tempo growth engine.

Drive Revenue and Efficiency

• Manage the marketing budget, and strategize headcount plans, to deliver maximum ROI.
• Own CAC, LTV, conversion rate, retention, and revenue contribution targets.
• Work with our Data Engineer to build dashboards and data flows to track these metrics consistently, and hold your team accountable to the results.

Own Brand and Product Narrative

• Define and evolve Durable’s brand voice and market positioning.
• Ensure consistency across channels and that all touchpoints tell a compelling, clear story.
• Support major product launches, new verticals, and category expansion with strategic go-to-market plans.

Act Like an Owner

• Move fast, get scrappy, and take full accountability for marketing’s impact on the business.
• Bring fresh ideas to the table, backed by data and experimentation.
• Collaborate deeply with Product, Customer Success, and the broader leadership team.

What You Bring

• 8+ years in marketing with at least 3+ years leading a marketing org in a startup or high-growth environment.
• Strong performance marketing chops—comfortable running multi-million dollar paid budgets across Google, Meta, LinkedIn, etc.
• Deep experience with SEO, lifecycle marketing, product marketing, and brand building.
• Proven track record of owning revenue outcomes and scaling marketing programs from early-stage through Series B+ growth.
• Analytical mindset and high fluency with tools like GA4, Looker, Amplitude, or PostHog.
• High agency—comfortable building with limited resources and solving ambiguous problems.
• Strong leadership, communication, and prioritization skills. You can operate at both 30,000 feet and in the weeds.

Success in this role looks like

• Hitting or exceeding quarterly and annual revenue targets
• Driving down CAC and increasing LTV
• Launching 0→1 channel strategies that scale
• Building a team that punches above its weight
• Positioning Durable as a category-defining AI product

Why Join Us?

At Durable, we’re committed to creating an environment where you can thrive. Here’s what you can look forward to:

• Hybrid Flexibility & Gastown HQ:Our well-stocked Vancouver office offers stunning views of the North Shore, and while we value in-person collaboration, you're free to work from home when you need to. Thursdays are our in-office anchor day.
• Comprehensive Benefits:Health and dental coverage to support your well-being.
• Home Office Stipend: Receive a stipend to create a comfortable and productive workspace.
• Professional Development:We support your growth with opportunities like conferences, courses, and speaking engagements.
• Team Events:Connect with your colleagues through retreats and team-building activities.
• Equipment:Start strong with a company-provided laptop and the tools you need to succeed.
• Flexible Time Off:Take the time you need with no hard limit—we simply ask for responsibility and good communication.

Location

This is a hybrid role, based in Vancouver. We have two in-office anchor days, Mondays and Thursdays. Team members are welcome to spend additional days in the office to collaborate in person.

Salary Range

CA$160,000 - 275,000

Seniority level

• Seniority level

  Executive

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Software Development

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