Head of Marketing - Fintech

Career Renew; Toronto; Remote; CAD 120,000 - 180,000; Full time

Job summary

A leading company in fintech is seeking a Head of Marketing to lead their marketing function. This fully remote role involves shaping marketing strategies, building teams, and driving revenue through innovative marketing programs. Ideal candidates will have extensive experience in enterprise marketing within a technology-driven environment, along with strong analytical and communication skills.

Qualifications

• 7+ years of experience in marketing, with at least 3 years in enterprise marketing.
• Proven track record designing and implementing enterprise-focused marketing strategies.
• Familiarity with blockchain technology and fintech markets.

Responsibilities

• Develop and execute marketing strategies to drive revenue growth.
• Create enterprise marketing programs including content, events, and webinars.
• Measure and report on marketing KPIs to optimize impact.

Skills

Account-based marketing (ABM)

Demand generation

Content marketing

Event marketing

Digital marketing

Analytical skills

Communication

Job description

Career Renew is recruiting for one of its clients a Head of Marketing - Fintech - this is a fully remote role and candidates can be based globally.

Blockchain is eating the world of financial services and payments. Over the next 10 years, money, payments, and banking will move to blockchain-based networks.

We’re accelerating this transition. We’re building a global financial ecosystem enabled by this technology. One that advances financial access and opportunity, and reduces costs around sending and receiving money. We started with our flagship stablecoin, AUSD, and are building across the infrastructure and application layers to change the way the world transfers value.

Our team has deep roots in this space, and we’re looking for people who share in our mission to create a more inclusive and effective financial system. Come join us.

The Role

As our Head of Marketing, you’ll position us as the leader in stablecoins and stablecoin infrastructure. You’ll shape our marketing strategy and contribute to key initiatives that drive revenue growth. Additionally, you’ll define our messaging, brand identity and voice, and communicate our value to potential and existing customers. As our first marketing hire, you’ll set benchmarks for and measure the effectiveness of our marketing strategies, and build out the marketing team.

What You’ll Do

Develop and execute on marketing strategies in collaboration with the sales team to drive pipeline generation, customer acquisition, and revenue growth

Create and implement comprehensive enterprise marketing programs, including account-based marketing (ABM), product marketing, content marketing, events and webinars, and partnership programs

Collaborate with product and sales teams to refine our product positioning and messaging for enterprise audiences

Own organic inbound interest through our website and convert those people into customers

Define our brand identity and voice across enterprise-focused social channels and manage our launch and events calendar

Measure and report on marketing KPIs, with a focus on optimizing metrics to maximize impact and ROI

Develop and manage relationships with industry analysts and strategic partners to amplify the company’s brand

Build out a world-class marketing function and team

Who You Are

7+ years of experience in marketing, with at least 3 years of experience in enterprise marketing at a high-performing technology, SaaS or payments company

Proven track record designing and implementing enterprise-focused marketing strategies with measurable outcomes backing them up

Experience with account-based marketing (ABM), demand generation, content marketing, event marketing, and digital marketing

Excellent analytical skills and an ability to translate complex data into actionable insights

An exceptional communicator and presenter, with a knack for leading, influencing and collaborating with a variety of stakeholders

Evidence of exceptional ability showcased through prior experience working at successful enterprise-focused fintech companies

Familiarity with and interest in stablecoins, cryptocurrency, and blockchain technology

Comfortable working independently and strategically, with a bias toward action in a fast-paced startup environment