Chief Marketing Officer / Brand & Communications Lead

Yorktown Search Partners; Toronto; Remote; CAD 150,000 - 250,000; Full time

Job summary

A leading company is seeking a Chief Marketing Officer to drive brand and communication strategies for a high-potential investment and media platform. This pivotal role involves shaping brand identity, executing marketing campaigns, and building key partnerships to enhance market visibility and attract investments. The ideal candidate will have extensive experience in brand strategy and digital marketing, positioned at the forefront of a dynamic industry landscape, with significant compensation linked to performance and equity participation.

Qualifications

• 10+ years in brand strategy, marketing, or communications ideally in investment firms.
• Proven ability to build executive-caliber brands from scratch.
• Deep experience in storytelling and capital markets messaging.

Responsibilities

• Lead the strategic development of brand identity and content architecture.
• Manage the firm’s digital presence and oversee content strategy across channels.
• Develop marketing collateral like investor decks and branded newsletters.

Skills

Brand Strategy

Communications

Storytelling

Project Management

Digital Marketing

Education

10+ years in Marketing or Communications

Job description

Position Title : Chief Marketing Officer / Brand & Communications Lead

Location : Remote / Hybrid

Reports To : Managing Partner

Compensation : Market-driven deferred salary, performance-linked incentives, and equity participation

Search Mandate : Yorktown Search Partners is conducting a confidential executive search on behalf of a private client operating in the investment, media, and capital advisory space.

Role Overview :

Yorktown Search Partners has been engaged to identify a Chief Marketing Officer / Brand & Communications Lead for a confidential client-an emerging investment and media platform focused on M&A, co-investments, and media-powered capital partnerships.

This is a rare, founder-level opportunity for a marketing executive who blends creative vision with commercial rigor. The CMO will lead the strategic development of the firms brand identity, content architecture, public positioning, and thought leadership. Your work will elevate visibility in capital markets, attract top-tier deal flow, and position the firm as a magnet for founders, investors, and ecosystem partners.

Compensation is based on a market-driven deferred salary , supplemented by performance-linked incentives and equity participation that reflect long-term value creation.

Key Responsibilities :

Brand Strategy & Positioning

• Architect and implement the firms brand framework, tone of voice, and design identity
• Craft a compelling brand story that speaks to LPs, founders, and the broader investment ecosystem
• Embed the firms investment philosophy and differentiated value proposition into all communications

Thought Leadership, PR & Content

• Lead the firms content strategy and own the editorial calendar across all channels
• Launch flagship campaigns including founder interviews, market outlooks, and deal highlights
• Develop premium marketing collateral : investor decks, media kits, branded newsletters, and research content
• Cultivate relationships with press, podcast hosts, and content creators to drive earned media

Ecosystem Partnerships & Media Collaborations

• Drive media-for-equity campaigns and strategic influencer collaborations
• Spearhead relationships with journalists, industry panels, and media platforms to amplify brand reach
• Serve as a spokesperson and public representative at high-profile capital and business events

Digital Infrastructure & Growth Marketing

• Manage the firms digital presence (site, socials, analytics, newsletter, and paid media where applicable)
• Oversee execution of LinkedIn-led content strategy with focus on consistency, quality, and conversion
• Collaborate with agency partners and in-house stakeholders to ensure excellence in delivery

Ideal Candidate Profile :

• 10+ years in brand strategy, marketing, or communications-ideally within investment firms, professional services, or digital media
• Proven ability to build and grow executive-caliber brands from inception
• Deep experience in storytelling, financial communications, and capital markets messaging
• Comfort working in lean environments where high-impact execution is prioritized over scale
• Ability to balance creativity with performance-oriented campaigns and ROI
• Strong project management and agency collaboration skills

The CMO will be expected to build a nimble marketing operation, starting with a Marketing Manager or fractional Agency Partner focused on LinkedIn distribution, investor-facing content, and visual brand consistency.

Compensation & Alignment :

This role includes a market-driven deferred salary , combined with firm-wide performance incentives and equity ownership . As a strategic leadership role, compensation is directly tied to long-term firm growth and value creation, offering the opportunity to participate meaningfully in the upside of a differentiated investment platform.

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