Head of Marketing

myAbode; Toronto; On-site; CAD 120,000 - 180,000; Full time

Benefits offered by this job

Health, Dental & Vision benefits

Casual, pet-friendly office

Job summary

myAbode in Canada is seeking a Head of Marketing to own the brand narrative, build market strategy, and drive growth. This senior role centers on positioning, storytelling, and establishing myAbode as the credible authority on real estate transformation in Canada.

You’ll lead product launches, lead-gen efforts, and an AI-forward approach to scaling the brand. You’ll report to the CEO, shape a modern brand website, and drive initiatives across SEO, GEO, and publications.

Qualifications

• 8+ years in brand/marketing with ownership of positioning.
• Strong brand background with a clear point of view.
• Proven creative work with portfolio or launches.
• Excellent writing and clear external communications.
• Data-driven and customer-focused.
• High agency and independent execution.
• Experience in zero-to-one or fast-growth settings.
• AI-forward mindset for building with AI agents.
• B2B and category-creation experience.
• Product marketing and launch track record.

Responsibilities

• Craft and own the narrative and positioning for myAbode in Canada.
• Build and execute growth strategies driving revenue and adoption.
• Position myAbode as credible authority on real estate transformation.
• Lead successful product launches with strong agent/broker adoption.
• Modernize the website to reflect the brand story.
• Develop a robust lead pipeline and nurture strategy.
• Drive SEO and GEO initiatives and measure impact.
• Shape publications and thought leadership in AI in real estate.
• Lead events and community strategy to boost brand visibility.

Skills

Brand marketing leadership

Positioning expert

Strong writing

Data-driven

AI-forward thinking

B2B & category creation

Product marketing & launches

Job description

About Us

Buying or selling a home is one of the biggest decisions most people ever make. Thousands of Canadians trust in our network to help them make it; connecting buyers, sellers, renters, landlords, and agents at the right moment, with the right experience, is one of our missions.

About Us

Buying or selling a home is one of the biggest decisions most people ever make. Thousands of Canadians trust in our network to help them make it; connecting buyers, sellers, renters, landlords, and agents at the right moment, with the right experience, is one of our missions. Behind every brokerage and marketplace sits myAbode's transaction processing platform, handling 30,000+ deals a year across thousands of agents. We sit at the centre of how Canadian real estate actually works by delivering that same back office to brokerages across Canada. myAbode is a young company with deep roots. We're an AI-native team rebuilding the real estate back office from the ground up, reimagining the most complex, emotional, and consequential transaction in most people's lives. The next era of real estate will run on new infrastructure, and we're making sure it's built in Canada, with the in-house expertise to back it. Round13-backed, we offer the stability of an established company with the pace of a startup. We're curious, we move fast, and we're built for context switching. If you want to build something ambitious alongside genuinely smart people, in a space that's ready for it, this is the place.

The role

We're building something ambitious in a space that's ready for it, and we need someone to own how we tell that story. As Head of Marketing, you own the narrative of what myAbode is: the positioning, the messaging, and the strategic story that makes a skeptical brokerage believe in what we're building. Real estate is being rebuilt on new infrastructure, and your job is to make myAbode the credible, go-to voice on that transformation in Canada, not just another vendor. This is a brand-first leadership role, reporting to the CEO and sitting on the leadership team. You'll define and refine our narrative, sharpen a brand that needs more credibility and authority, and clarify how myAbode relates to the brokerages we serve. From there, you'll drive the work that proves it out: product marketing and launches, lead generation and nurture, and go-to-market initiatives. You'll set the direction on SEO and GEO and judge the work, without having to author the mechanics yourself. It's a founding, zero-to-one shape: intense story-setting up front, then stewardship as it scales. You'll build lean and AI-forward, growing capability through AI agents rather than a big org chart. This is not a pure demand-gen seat. It rewards a confident point of view, genuinely excellent writing, and high agency. If you want to own a brand story from the ground up, you'll find it hard to match.

What you'll own

• A clear, compelling, market-penetrating narrative about who myAbode is and what it does, with a category we define and name.
• Build and execute growth strategies that drive measurable revenue, adoption, and customer expansion.
• myAbode positioned as a credible authority on real estate transformation, not just a vendor, and a brand-to-brokerage story that is finally clear.
• A successful product launch with strong adoption across agents and brokerages.
• A modernized website: slick, current, and telling the right brand story.
• A robust lead pipeline, built and nurtured, with time-to-close improving.
• myAbode winning in LLM (GEO) search, with brand direction set and the outsourced work judged against it.
• A voice in the right publications and industry conversations, and thought leadership on AI infrastructure in the real estate back office.
• Lead event and community strategy to increase visibility and generate brand awareness

What We're Looking For

• 8+ years in brand, marketing, or product marketing, with real ownership of positioning and narrative, not just campaign execution. This is a senior, brand-defining seat, so we care most about the depth and quality of what you've built, not the exact year count.
• A strong brand and positioning background with a clear, confident point of view. You hold and defend a position instead of morphing it to please everyone.
• Demonstrated creative ability, with proof. A campaign, brand, launch, or body of work they personally built or ran that is genuinely impressive and shows real marketing talent, not just a list of roles. Expect a portfolio or concrete examples they can walk us through.
• Genuinely excellent writing skills. Clarity and crispness in external communications are non-negotiable here.
• Data-oriented and customer-curious. You build the story from evidence and from what customers actually feel.
• High agency. You run independently and get things done without waiting to be told how.
• Comfortable building in zero-to-one or fast-growth environments.
• AI-forward. You understand the new model is fewer people plus AI agents, and you build that way.
• B2B and category-creation experience: you've named or defined a category before.
• Product marketing and launch experience you can point to.

Nice to have

• Experience in regulated tech or fintech, where security and innovation have to coexist.
• Agency background (a good training ground, not required).
• GEO-literate enough to set direction and judge the work (you don't need to be a GEO operator).

Why myAbode

Real estate is ready for disruption and ready to be reimagined. The data exists. The intent exists. The technology exists. And we're the team doing it. We're not just building software. We're changing the most emotional, complex, and consequential transaction in most people's lives, alongside some of the most talented, passionate, and genuinely excellent people we've ever worked with. A team that moves fast, thinks big, and cares deeply about getting it right. Flexible enough to change direction when the market demands it. Focused enough to go deep when it matters. The industry is ready. The platform is ready. Are you?

What we offer

• Competitive compensation commensurate with role and skill set, a competitive base with meaningful performance upside tied to what you build.
• Health, Dental & Vision benefits, plus a Health Spending Account & Lifestyle Spending Account.
• A fast-paced, growth-oriented environment with the challenges and rewards that come with it.
• A casual, pet-friendly office with fun social events.

A note on AI in our hiring process

We use AI tools to support parts of our recruitment process, including resume screening, drafting job descriptions, generating interview questions, and transcription. It helps us move faster and focus more of our energy on the human parts of hiring that actually matter.

We thank all applicants who apply; only candidates selected for an interview will be contacted.

myAbode is an employer committed to fostering a diverse and inclusive workplace.

myAbode is an employer committed to fostering a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, veteran status, or disability status. Should you require accommodation at any point during the process, please contact [e-mail]. Qualified applicants must hold appropriate citizenship or documents permitting them to reside and work in Canada.