Senior Director, Integrated Marketing

Cohere; Toronto; Hybrid; CAD 180,000 - 240,000; Full time

Benefits offered by this job

Lunch stipend

Health and dental benefits

RRSP matching

Parental leave top-up

Education stipend

6 weeks vacation

Office travel budget

Home office stipend

Job summary

Cohere is seeking a Senior Director of Integrated Marketing to unify demand generation, product marketing, and field/partner motion under one strategic roof. You will be the senior marketing leader accountable for pipeline and turning Cohere's product and brand into enterprise opportunities.

You will oversee Product Marketing, Web Marketing, Growth, and Events & Partnerships, and collaborate with the Chief of Staff on planning and budget while partnering with RevOps and analytics to drive

Qualifications

• 15-20+ years in B2B marketing with leadership experience.
• Proven pipeline ownership with measurable outcomes.
• Experience marketing to engineering/data/AI buyers and enterprise buyers.

Responsibilities

• Develop integrated marketing strategy across segments and regions.
• Lead Growth, product marketing, field/events, and partner marketing.
• Manage and develop three leads and teams across sub-functions.

Skills

Marketing leadership

Pipeline ownership

Cross-functional leadership

B2B SaaS/AI marketing

Analytics & dashboards

Tools

Marketo

Salesforce

6sense

Demandbase

Attribution tools

Job description

Who are we?

Cohere is the leading security-first enterprise AI company. We build cutting-edge foundation AI models and end-to-end products that are designed to solve real-world business problems.

We're training and deploying frontier models for enterprises who are building AI systems. We believe that our work is instrumental to the widespread adoption of AI and we are looking for folks that want to be part of that.

We obsess over what we build. Each one of us is responsible for contributing to increasing the capabilities of our models and the value they drive for our customers. Cohere is a team of researchers, engineers, designers, and more, who are all passionate about their craft.

We are a global technology company headquartered in Toronto with key offices in London, New York City, San Francisco, Montreal, Paris, Berlin and Seoul. Join us!

About the Role

Cohere builds frontier AI for the enterprise. We're hiring a Senior Director of Integrated Marketing to bring our demand engine, product marketing, and field/partner motion under one strategic roof. This is the senior marketing leader most accountable for pipeline. You're the person who turns Cohere's product, brand, and category narrative into qualified enterprise opportunities for our sales team.

Sub-functions report to you: Product Marketing, Web Marketing, Growth, and Events & Partnerships.

You'll work with the Chief of Staff on planning, budget, and operating cadence, and with the Marketing Operations Director and her analytics team on attribution, forecasting, martech, and the dashboards your pipeline number lives in. The demand engine only runs if you and the analytics group work as one team on measurement, and building that partnership is part of the job from week one.

This role is built for someone who has done it before at a high-growth B2B SaaS or infrastructure company, and is ready to do it again at the frontier of AI.

What You'll Run

Integrated marketing strategy

• Build and run the integrated marketing plan against Cohere's annual pipeline and revenue targets, by segment (enterprise, mid-market) and by region (NA, EMEA, APAC, Japan). You'll build it with the Chief of Staff, who holds the planning calendar for the wider marketing org. You will carry the pipeline number for marketing

Growth & demand generation

• Manage the Growth lead across paid media, SEO, lifecycle/email, web conversion, ABM, and developer-led acquisition. Set the demand strategy with them: efficient pipeline from both top-of-funnel demand (broad-reach campaigns, content syndication, paid) and bottom-funnel ABM into our priority accounts.

Product marketing

• Manage the Product Marketing lead, whose team runs positioning, messaging, competitive intelligence, pricing/packaging input, launches, and sales enablement. Partner with Product and Research leadership to translate frontier capability into language enterprise buyers actually care about: business outcomes, security, deployment flexibility, ROI.

Events & partnerships marketing

• Manage the Events & Partnerships lead as they build the partner marketing motion with our cloud, SI, and technology partners: co-marketing campaigns, joint field activity, partner-sourced pipeline. Hold events to a pipeline standard.

Team leadership

• Manage and develop three established leads as direct reports, plus their teams of ~[20-35] across the three sub-functions.

• Set the operating cadence with the Chief of Staff: weekly pipeline reviews with Sales, monthly QBR-style reviews internally, quarterly planning with Finance and RevOps.
  

How Success Will Be Measured

Primary:

• Marketing-sourced pipeline ($ and # of opportunities)

• Marketing-influenced pipeline

• MQL -> SQL conversion rate and velocity

• Cost per opportunity / pipeline ROI

Secondary:

• Launch impact (pipeline generated within 90 days of major launches)

• Event ROI (pipeline per event $)

• Partner-sourced pipeline

• ABM account engagement and penetration in named accounts

• Sales team NPS / enablement satisfaction

What You Bring

• 15-20+ years in B2B marketing, with at least 4-5 years leading multi-function marketing teams at a high-growth enterprise SaaS, cloud, data, or AI/ML company.
• A demonstrable track record of owning a pipeline number, not just contributing to one. You can walk us through the campaigns, the math, and the trade-offs.
• Experience managing across at least two of: demand gen / growth, product marketing, field/events, partner marketing. Bonus if you've covered three or more.
• Fluency in the modern B2B marketing stack: Marketo or HubSpot, Salesforce, an ABM platform (6sense, Demandbase, or similar), and attribution tooling. Comfortable in a dashboard, not just a deck.
• Experience marketing to technical buyers (engineering leaders, data/ML leaders, CIOs) and selling technical products. AI/ML, data infra, dev tools, or cloud experience strongly preferred.
• Operating range: comfortable on a board-deck slide and on the floor of a trade-show booth in the same week.
• Excellent cross-functional leadership, particularly with Sales, RevOps, Product, and Finance.

Full-Time Employees at Cohere enjoy these Perks:

• A weekly lunch stipend of $75/£75 or equivalent in your local currency for lunch.

• Full health and dental benefits, including a separate budget for mental health.

• RRSP matching, 401K, Pension Scheme.

• 100% Parental Leave top-up for up to 6 months, for either parent.

• Annual enrichment benefits:

  Arts & culture, fitness/wellness, quality time, and a workspace improvement credit.

  Education & learning stipend for conferences, courses, and coaching.

• 6 weeks of paid vacation (30 working days!)

• Budget for traveling to other offices if you are remote, plus an annual company offsite.

How and Where We Work:

• Cohere is remote-friendly, but we also have offices in Toronto, London, New York City, San Francisco, Montreal, Paris, Berlin and Seoul with more opening soon.

• For those in the office: a daily lunch program, plenty of snacks, and regular community and social events.

• For those not near an office: a co-working benefit so you can work alongside others in your city.

• Everyone receives a $500 home office stipend to set up your workspace properly.

If any of the above doesn't line up exactly with your experience, we still encourage you to apply.

We strive to create an inclusive work environment for all; we welcome applicants from all backgrounds and are committed to providing equal opportunities. Should you require any accommodations during the recruitment process, please submit Accommodations Request Form, and we will work together to meet your needs.

We may use AI-enabled tools to screen and assess applicants against the criteria for this position. This helps our recruiters identify potentially qualified candidates, but it doesn't limit the applications our recruiters may review or consider.