VP of Marketing - Corporate

Onni Group; Vancouver; On-site; CAD 160,000 - 200,000; Full time

Benefits offered by this job

Extended health & dental

Vision care

Life insurance

Critical illness

Education allowance

Referral program

Team building events

Discounts to local amenities

Discounted hotel stays

Job summary

Onni is seeking a Vice President of Marketing - Corporate to unify and elevate marketing across residential, hospitality, retail, restaurants, and corporate brands in Vancouver. The role leads a centralized function, championing brand consistency and AI-enabled efficiency to outpace competitors still marketing the old way.

The ideal candidate brings hospitality marketing instincts, real estate marketing fluency, and deep tech savviness in AI tools, CRM platforms, and modern martech.

Qualifications

• Progressive leadership in marketing, preferably in hospitality/real estate.
• Experience unifying siloed marketing teams into a centralized function.
• Deep familiarity with AI content and image/video tools and responsible use.

Responsibilities

• Lead a unified, centralized marketing organization across residential, hospitality, F&B, and retail.
• Set brand standards and creative direction for all properties and corporate communications.
• Advise executive leadership on brand positioning, market perception, and ROI.
• Manage enterprise marketing budget across divisions with data-driven decisions.
• Champion AI adoption in copy, content creation, and personalization workflows.
• Oversee social media strategy across platforms (YouTube, Instagram, TikTok).
• Build scalable content production using AI-assisted workflows.
• Drive hiring and mentorship of divisional marketing directors/managers.

Skills

Strategic leadership

Hospitality marketing

AI content tools

Social media strategy

Brand storytelling

Education

MBA

Bachelor in Marketing

Tools

Salesforce

HubSpot

Job description

Job Description

The Vice President of Marketing - Corporate is a newly elevated, highly visible leadership role responsible for unifying and elevating marketing across every line of business: residential sales and rental leasing, hotels and extended-stay, restaurants, retail/small‑business tenant marketing, and the corporate brand. This is an unusual mandate — most companies of comparable scale split marketing leadership by division (a separate hospitality marketing team, a separate residential team, a separate restaurant group). We are deliberately building a single, centralized function so that every guest, resident, buyer, tenant, and diner experiences one consistent, best‑in‑class brand. The ideal candidate has deep hospitality marketing instincts — an understanding of guest experience, loyalty, F&B promotion, and the fast pace of hospitality content — paired with fluency in real estate marketing and a genuine command of modern marketing technology: AI‑assisted content and copy tools, AI image and video generation, paid and organic social strategy, YouTube and short‑form video, and marketing automation/CRM platforms. This person will build and lead a team of divisional marketing directors, set brand and creative standards across the portfolio, and personally champion the adoption of AI and emerging tools to keep the company ahead of competitors that are still marketing the old way.

Perks & Benefits

• Comprehensive benefits package that provides extended health care, dental care, vision care, life insurance and critical illness.
• Continuous learning opportunities with an annual educational allowance.
• Generous referral program raging from $500-$2500, depending on business need.
• Regular consistent team building activities and events.
• Discounts to local amenities and vendors.
• Discounted hotel stays in multiple locations through our Hospitality offerings.

What Will You Do?

• Strategic & Brand Leadership Own the overarching corporate brand strategy and ensure visual, verbal, and experiential consistency across condos, rentals, hotels, extended stay, restaurants, retail, and corporate communications.
• Build a unified marketing organization from what has historically been divisional/siloed marketing efforts, establishing shared brand standards, creative resources, and reporting across all business lines.
• Serve as a strategic advisor to executive leadership on brand positioning, market perception, competitive dynamics, and reputation management.
• Develop and manage the enterprise marketing budget, allocating investment across divisions based on business priorities and ROI.
• Marketing Technology & Innovation Champion the adoption of AI tools across the marketing function — generative AI for copy and content ideation, AI image and video generation for campaign and social assets, and AI‑assisted personalization/targeting.
• Own social media strategy and execution across all platforms, with particular emphasis on YouTube, Instagram, and TikTok/short‑form video for hospitality, F&B, and lifestyle storytelling.
• Evaluate and implement modern martech: CRM and marketing automation, content management, digital asset management, and analytics/attribution platforms.
• Build an internal content engine capable of producing high volumes of on‑brand photo, video, and written content efficiently using AI‑assisted production workflows.
• Stay ahead of emerging platforms and formats, piloting new channels and tools before competitors and reporting back on performance.
• Team Leadership Hire, mentor, and manage a team of divisional marketing directors/managers (residential, hospitality/F&B, brand & creative, digital/social/AI content, marketing operations & CRM).
• Set clear KPIs and performance standards for each division while maintaining a cohesive, collaborative team culture across disciplines.
• Manage relationships with external agencies, freelance creative talent, media buyers, and technology vendors.

What You Will Bring

• Progressive marketing leadership experience, including significant experience in hospitality, hotel, or restaurant/F&B marketing.
• Proven track record building or leading marketing functions spanning multiple, distinct business lines or brands.
• Hands‑on fluency with AI content and image/video generation tools (e.g., generative AI copywriting tools, AI image/video generators) and a demonstrated point of view on how to use them responsibly and effectively in brand marketing.
• Strong command of paid and organic social media strategy, YouTube/video content strategy, and modern digital marketing channels.
• Experience managing multi‑million‑dollar marketing budgets across several business units.
• Exceptional brand storytelling instincts balanced with data‑driven decision‑making.
• Bachelor's degree in Marketing, Communications, Business, or related field (or equivalent experience).
• Preferred Experience in real estate development or residential sales/leasing marketing in addition to hospitality.
• Experience unifying previously siloed marketing teams into a single, centralized function.
• Familiarity with CRM and marketing automation platforms commonly used in real estate and hospitality (e.g., Salesforce, HubSpot, property/hotel‑specific CRM systems).
• MBA or equivalent advanced degree.

Salary Range

Compensation is $160,000 - $200,000 CAD

About The Company

Onni
For over half a century, Onni has been building communities for people to live, work, and play. Our success reflects our commitment to our employees and partners, and our dedication to quality construction, innovation, sustainability, and customer satisfaction. Our expertise expands across North America, with offices in Vancouver, Toronto, Los Angeles, Seattle, Phoenix, and Chicago.

AI Use

This role may involve the use of artificial intelligence (AI) tools to support research, analysis, content development, design, reporting, or operational efficiency. Employees are expected to use AI responsibly and in compliance with company policies, data privacy requirements, confidentiality obligations, and applicable laws. All AI‑generated or AI‑assisted outputs must be reviewed for accuracy, quality, and appropriateness before use. Employees are also expected to disclose when AI tools have been used in the creation of work and must not present AI‑generated content as solely their own original work.