Head of Digital Growth

BrightHR; Toronto; On-site; CAD 125,000 - 145,000; Full time

Job summary

An established industry player is seeking a Head of Digital Growth to lead innovative marketing strategies. This exciting role involves building brand awareness, driving revenue through data-driven campaigns, and optimizing the buyer's journey. The ideal candidate will have a strong background in B2B digital marketing, with a focus on demand generation and a passion for analytics. Join a dynamic team in a fast-paced environment where your contributions will directly impact business growth. If you're ready for your next big adventure in marketing, this opportunity is perfect for you.

Qualifications

• Degree in marketing or related field with B2B digital marketing experience.
• Strong analytical skills and data-driven approach.

Responsibilities

• Build awareness and drive pipelines and revenue through various channels.
• Design and execute data-led campaigns to optimize conversions.

Skills

B2B digital marketing

Demand generation

SEO/SEM

PPC

Strong writing and communication skills

Data analysis

ABM go-to-market strategies

Education

Degree level education

Job description

Direct message the job poster from BrightHR

Head of Talent Acquisition @ Peninsula Canada | Talent Acquisition

Who We Are: BrightHR is a leading tech company providing HR software and services to the SME market. Ranked 18th out of the top 100 fastest growing technology companies in the Northern Tech Business Awards, and winning multiple other accolades in 2021, BrightHR isn’t slowing down.

We work in a fast-paced and exciting atmosphere; where no two days are the same, and we’re looking to build our team further to develop the business through our marketing function.

Are you a results & data driven B2B Marketing Manager, looking for your next big adventure? Do you want to join a company who understands the power of an ambitious marketing team in driving revenue?

As a Head of Digital Growth, you will:

• Build awareness and drive pipelines and revenue
• Utilize content, paid social, podcasts, video, and events
• Take ownership of demand generation strategy and execution
• Design and execute data-led campaigns to drive success
• Improve efficiencies and drive conversions by optimizing the buyer's journey
• Collate and deliver regular performance reports and optimize for continuous improvement
• Measure yourself on revenue growth

Applicants will demonstrate the following skills, traits, and experience:

• Degree level education with B2B digital marketing experience (demand generation preferred)
• Excellent understanding of how to analyze and optimize conversion rates across the sales and marketing funnel.
• Demonstrable success delivering earned (SEO/SEM, website, email), paid (PPC, event sponsorships, social), owned channels (web, webinar, podcast) demand generation programmes.
• Data acquisition and management knowledge to support lead nurturing and outbound programs.
• ABM go-to-market strategies.
• Strong writing and communication skills
• Data-driven
• Highly analytical

Seniority level

Director

Employment type

Full-time

Job function

Marketing and Sales

Industries

Human Resources Services

Toronto, Ontario, Canada $125,000.00-$145,000.00 20 hours ago