Digital Experience Manager

VRIFY; Vancouver; Remote; CAD 140,000 - 155,000; Full time

Job summary

An innovative company is seeking a Digital Experience Manager to lead the strategy for digital presence, enhancing user engagement through compelling experiences. This role involves optimizing web properties, implementing SEO initiatives, and collaborating with cross-functional teams to drive measurable business impact. The ideal candidate will combine strategic thinking with technical skills, ensuring that digital platforms effectively communicate the company's value proposition. Join a forward-thinking team that is shaping the future of AI-assisted mineral discovery and enjoy the flexibility of remote work while making a significant impact.

Benefits

Annual performance-based bonus

Stock options

Remote work flexibility

Growth potential in AI technology

Qualifications

• 5+ years of experience in digital marketing/digital experience roles.
• Strong track record in managing enterprise websites and digital properties.

Responsibilities

• Develop and execute the digital experience strategy across web properties.
• Drive continuous improvement of the website and digital platforms.

Skills

Digital Marketing

Technical SEO

Analytics

Conversion Optimization

Project Management

Cross-functional Collaboration

Tools

Webflow

A/B Testing Tools

Marketing Automation Platforms

Job description

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VRIFY seeks an innovative Digital Experience Manager to lead the strategy and execution of our digital presence. This role will be crucial in creating compelling digital experiences that showcase VRIFY's AI-assisted mineral discovery platform while driving engagement with key decision-makers in the mining industry. You will own the evolution of our digital properties, ensuring they effectively communicate our value proposition and generate measurable business impact.

Key Responsibilities

1. Develop and execute the digital experience strategy across VRIFY's web properties and digital touchpoints
2. Drive continuous improvement of our website and digital platforms to optimize user experience and conversion
3. Partner with Product Marketing to effectively showcase our platform's capabilities online
4. Identify and evaluate new digital technologies and approaches to enhance our digital presence

Website & Digital Platform Management

1. Own the ongoing development and optimization of VRIFY's website and digital properties
2. Manage relationships with digital agencies and development partners
3. Implement robust testing and optimization programs to improve site performance
4. Ensure digital properties maintain high standards of security and compliance
5. Drive technical SEO initiatives in partnership with the Content Marketing team

Performance Optimization & Analytics

1. Establish and track key performance metrics for all digital properties
2. Conduct regular analysis of user behavior and digital engagement
3. Implement data-driven improvements to enhance user experience and conversion
4. Partner with Marketing Analytics to develop comprehensive reporting and insights
5. Drive continuous optimization based on user feedback and behavioral data

Cross-functional Leadership

1. Collaborate with Content, Growth, and Customer Marketing teams to ensure aligned digital execution
2. Partner with Product and Engineering teams on technical requirements and implementation
3. Work closely with Sales to optimize digital properties for lead generation
4. Manage relationships with external partners and vendors effectively

Qualifications

Experience

• 5+ years of experience in digital marketing/digital experience roles
• Strong track record in managing enterprise websites and digital properties
• Experience with technical SEO, analytics, and conversion optimization
• Background in B2B or enterprise software preferred
• Experience working with development teams and technical stakeholders

Technical Skills

• Proficiency with content management systems (CMS), specifically Webflow
• Knowledge of web performance optimization techniques
• Experience with A/B testing and optimization tools
• Knowledge of UX/UI principles and best practices
• Familiarity with marketing automation platforms

Leadership Capabilities

• Strong project management and stakeholder management skills
• Ability to translate business requirements into technical specifications
• Excellence in cross-functional collaboration and communication
• Strategic thinking with strong execution orientation

What We Offer

• Competitive compensation: $140,000 - $155,000 CAD
• Annual performance-based bonus and stock options
• Remote work flexibility with all necessary tools provided
• Opportunity to shape VRIFY's digital presence and user experience
• Growth potential in a rapidly expanding AI technology company

The ideal candidate combines strategic digital thinking with strong technical understanding, bringing both vision and hands-on capabilities to elevate VRIFY's digital presence. You thrive on optimizing user experiences, driving measurable improvements, and collaborating across teams to deliver business impact.

Terms of Employment

• Full-time, Permanent, Remote work in Canada. Preference for Metro Vancouver-based.
• Completion of a background check will be required for this position.
• Must be legally entitled to work in Canada

This job description has been written to provide an accurate reflection of the current job and to include the general nature of work performed. It is not designed to contain a comprehensive detailed inventory of all duties, responsibilities, and qualifications required of the employees assigned to the job. Management reserves the right to revise the job or require that other or different tasks be performed when circumstances change.

We strive to create an environment where every employee feels valued, respected, and empowered regardless of their race, gender, age, religion, identity, or experience. We understand that unique perspectives and backgrounds bring invaluable insights and contribute to the richness of our culture and the effectiveness of our solutions. If you have a disability or any special needs that we might need to accommodate, please let us know.

About VRIFY

VRIFY is leading the charge in transforming the mineral exploration industry with our AI-assisted mineral discovery platform. Our cutting-edge technology empowers companies to visualize and communicate complex geological data, driving superior exploration outcomes. Join us in building a marketing team that sets new standards, leverages AI-augmented tools, and redefines what's possible in the industry.