Demand Generation Manager

LumiQ Inc.; Toronto; Hybrid; CAD 70,000 - 90,000; Full time

Job summary

LumiQ Inc. is seeking a Demand Generation Manager in Toronto to build and scale demand generation strategies. You will develop campaigns to generate qualified leads while optimizing performance metrics. This flexible role includes working alongside a dynamic team in an innovative environment committed to transforming professional education.

Benefits

Health Benefits after 3 months

Hybrid Work Style

Monthly team social events

Schedule flexibility

Nomad policy

Endless Learning opportunities

LumiQ Clubs participation

Qualifications

• 3-5+ years of B2B marketing experience, preferably in a startup.
• Proficiency in full-stack marketing tools and modern strategies.
• Experience in SaaS or EdTech preferred.

Responsibilities

• Develop and implement demand generation campaigns to drive lead generation.
• Optimize campaigns for performance metrics focusing on MQLs and ROI.
• Collaborate with internal stakeholders to enhance website conversion rates.

Skills

B2B marketing

Paid acquisition

SEO

Email marketing

Website management

Conversion rate optimization

Job description

At LumiQ, we’re on a mission to make professional education enjoyable. As a modern, audio-first learning platform, we empower accounting and finance professionals to fulfill their continuing professional development requirements through engaging podcasts. Over the past five years, we’ve cultivated a devoted customer base of over 1,000 corporate and accounting firms across North America.

LumiQ is proud to be a 2024 Deloitte Fast 50 winner. We’re creating awesome proprietary content, nailing our go-to-market strategy, and being the first to shake up the industry. Most recently, we secured a strategic investment from Vertu Capital to fuel our expansion globally and continue executing on our exponential growth plans.

LumiQ is also a certified Great Place to Work! We’re all about transparency, ownership, innovation, and empathy. If you’re ready to make a real impact and help us transform professional education, we’d love to hear from you!

To unlock our next stage of growth, LumiQ is looking to build out a demand generation function to support growth in new market segments and more efficiently acquire customers in our existing markets. As Demand Generation is relatively new at LumiQ, this role represents an opportunity to own and scale lead/demand generation programs from the ground up.

Reporting to the Director of Growth Marketing, the Demand Generation Manager will be responsible for developing and implementing campaigns & strategies to generate qualified leads and drive revenue growth. A successful candidate will blend creative campaign thinking with analytical execution to engage the right audiences, reduce acquisition costs, and improve lead quality.

What You'll Be Responsible For:

• Paid: Develop and execute paid campaigns across social media and search engines.
• SEO & Content Distribution: Partner with Product & Content Marketing to ensure all content drives engagement, distribute content across email, social, and continue to grow inbound via SEO content.
• Performance Optimization: Own campaign-level metrics (MQLs, pipeline, ROI), with a focus on continuous testing, conversion optimization, and budget efficiency.
• Website: Work with key internal stakeholders to set up proper tracking, routing, and workflows, create personalized landing pages, follow SEO best practices, and run a/b tests to improve our website’s conversion rate.
• Marketing to Sales Handoff: Define the handoff to the sales team and work closely with sales drive qualified leads that convert to opportunities.

Who You Are:

• 3-5+ years of B2B marketing experience
• SaaS or EdTech experience: You’ve worked at a B2B startup, preferably with a hybrid sales-led and inbound/product-led growth model. Early or growth stage startup [Seed-Series C] experience preferred.
• Industry experience and/or passion for our mission of making professional education enjoyable for accounting & finance professionals.
• Core growth marketing competencies include paid acquisition, email/lifecycle marketing, SEO, ABM/ABX, website management & conversion rate optimization.
• Channel management experience: You are experienced at executing campaigns across multiple channels, including paid, and you can clearly describe the campaigns you’ve run and what you’ve learned.
• Proficiency in full-stack of modern marketing tools and AI: You know what tools to use and how to use them—or you can figure it out quickly.
• High quality bar. You've developed marketing strategies and tactics that put the customer first and understand how to hit revenue goals at the same time.
• Experimentation mindset. You don’t just test things you’ve done before and understand the importance of testing and scaling what works.
• Strategic and scrappy: As an early-stage company, we are still building out our growth engine, you should be excited about the opportunity to get in on the ground floor. You’ll be hands on building and executing in tools, but you’ll also need to set goals and budgets, prioritize initiatives, and report on key metrics to the entire company.

If you think your experience is most of the way, there we’d still love to meet you!

Please note this is a flexible hybrid role based out of Toronto, Canada. Employees will be expected to be able to commute to the office 2 times a week. However, for training & onboarding purposes, the in-office expectation time will increase.

Benefits and Perks:

- Health Benefits are available after 3 months with us, including a yearly health spending account. You'll also have access to an Employee Assistance Program for additional support if needed.

- Hybrid Work Style: The best of both worlds. Enjoy remote work and a downtown Toronto office with snacks, events, and ping pong.

- Monthly team social events: (Super Smash Bro party, hot chocolate bar, Blue Jays game, Hot One's Challenge are just a few examples of what we have done in the past).

- Schedule flexibility: We know our employees have lives outside of work and don’t mind if you need to run to a mid-day doctor's appointment or pick up a kid early from school!

- Nomad policy: Work remotely 4 weeks of the year from anywhere in the world.

- Endless Learning: Our platform isn't just for accountants. Listen to podcasts on soft skills, career development, leadership, and more.

- LumiQ Clubs: Join an existing club or start your own!