Demand Generation Manager

BrandBastion; Canada; Remote; CAD 70,000 - 90,000; Full time

Job summary

BrandBastion is seeking a Demand Generation Manager to drive lead generation and optimize multi-channel campaigns. The ideal candidate excels in data-driven marketing strategies and has proven experience in B2B SaaS environments. Join a remote-first team focused on innovative marketing solutions with opportunities for growth and collaboration.

Benefits

Competitive compensation package

Remote-first culture with flexible work hours

Annual team retreats

Personal development and mentorship opportunities

Qualifications

• 3+ years of experience in leading demand generation campaigns in a SaaS startup.
• Expertise in paid media and ABM strategies.
• Proficiency in marketing automation platforms.

Responsibilities

• Design and execute multi-channel marketing campaigns.
• Collaborate with sales for outbound prospecting strategies.
• Measure campaign impact on pipeline and revenue.

Skills

Data analysis

Conversion rate optimization

Communication

Multi-channel marketing

Tools

HubSpot

ZoomInfo

Clay

Lemlist

Job description

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Overview

Are you a data-driven and creative Demand Generation expert with excellent communication skills who thrives on building, testing, and optimizing multi-channel campaigns? If so, we want you on our team!

Overview

Are you a data-driven and creative Demand Generation expert with excellent communication skills who thrives on building, testing, and optimizing multi-channel campaigns? If so, we want you on our team!

About BrandBastion

The vision for BrandBastion was born from seeing how major brands struggled to manage their social media presence at scale while maintaining authenticity. Since founding BrandBastion, we've grown explosively:

• Partnered with iconic brands like Netflix, Uber, Sephora, GrubHub, The North Face, Red Bull, and NARS
• Integrated with Facebook, Instagram, TikTok, LinkedIn, YouTube, Trustpilot, and more
• Maintained a 98%+ client retention rate
• Built a global team across 16 nationalities, with legendary team retreats that bring our remote-first culture to life
• Processed over 1 billion social media interactions for our clients
  
  
  

What You'll Do As Our Demand Generation Manager

You'll be at the heart of our growth efforts, driving lead generation, managing paid media, creating engaging content, and running multi-channel campaigns. Working closely with both marketing and sales, you'll help plan and execute campaigns to drive inbound demand, while also supporting outbound strategies. Your role will be essential in bringing our go-to-market approach to life, from strategy to execution.

Demand Generation Strategy

• Design and execute multi-channel marketing campaigns that attract, engage, and convert high-value prospects
• Develop Account-Based Marketing (ABM) initiatives to target and accelerate key accounts
• Create compelling marketing assets—landing pages, email campaigns, and ad creatives—to support inbound and outbound efforts
  
  

Paid Media & Performance Marketing

• Own our paid media strategy across Google, LinkedIn, Meta, and emerging channels
• Optimize budgets, audience targeting, and creatives to maximize ROI and pipeline growth
• Run continuous A/B testing on messaging, landing pages, and segmentation to improve conversion rates
  
  

Multi-Channel Outbound Campaigns

• Collaborate with sales to develop outbound prospecting strategies that drive pipeline growth
• Create and implement personalized outreach sequences across email, LinkedIn, and other engagement platforms
• Use scalable tools and processes to enhance efficiency while maintaining hyper-personalized outreach
  
  

Lead Nurturing & Sales Intelligence

• Maximize every lead through a mix of email, paid retargeting, and automation to keep prospects engaged
• Implement engagement-triggered follow-ups to reach the right prospects at the right time
• Leverage marketing automation and sales intelligence tools to identify and act on real-time intent signals
  
  

Data-Driven Growth & Experimentation

• Measure campaign impact on pipeline and revenue, ensuring marketing spend drives business growth
• Experiment with new channels, strategies, and audience segments to unlock untapped opportunities
• Optimize conversion funnels and continuously refine approaches to scale impact efficiently
  
  
  

Who You Are

• Demand Generation Expert - Proven experience in B2B SaaS marketing, running multi-channel campaigns that drive growth
• Data-Driven Marketer - Obsessed with data, insights, and A/B testing to optimize performance
• Excellent Communicator (written and verbal English) - Crafts high-converting ad copy, landing pages, and outreach messages that engage and convert
• Strategic & Hands-On - Able to define big-picture strategies while executing and optimizing campaigns for results
• Full-Funnel Growth Marketer - Skilled at balancing paid, organic, and outbound tactics to generate demand.
• Collaborative Team Player - Works cross-functionally with sales, marketing, and product teams to drive aligned strategies
  
  
  

Requirements

• 3+ years of proven track record of leading demand generation campaigns in a SaaS startup or scale-up
• Experience scaling inbound marketing through paid media, SEO, email marketing, and content
• Strong understanding of ABM (Account-Based Marketing) strategies
• Expertise in paid media (Google Ads, LinkedIn Ads, Meta, etc.)
• Data analysis and conversion rate optimization skills
• Proficiency in marketing automation platforms (preferably HubSpot)
• Bonus: Experience using sales intelligence and outreach tools (We use ZoomInfo, Clay, and Lemlist)
  
  
  

Benefits

• Compensation: Competitive compensation package
• Impact: Shape the future of social media management alongside industry veterans
• Freedom: Remote-first culture with flexible work hours
• Travel: Annual team retreats in amazing locations
• Learning: Personal development and mentorship opportunities

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  IT Services and IT Consulting

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