Demand Generation Manager

Sylogist; Canada; Remote; CAD 70,000 - 100,000; Full time

Job summary

Join a leading company as a Demand Generation Manager focused on enhancing marketing efforts for their nonprofit software solutions. Leverage your expertise in B2B SaaS and account-based marketing to drive measurable growth. Collaborate with cross-functional teams to develop impactful, full-funnel marketing campaigns while enjoying a flexible, remote-first work environment.

Benefits

Health, wealth, and wellness benefits

A healthy work-life balance

Opportunities for personal and professional growth

Qualifications

• 4+ years of B2B SaaS demand generation experience required.
• Experience in planning and executing account-based marketing campaigns.
• Proven ability to manage marketing programs across SMB to Enterprise.

Responsibilities

• Develop and execute multi-channel, full-funnel campaigns.
• Manage and track the annual demand generation budget.
• Analyze campaign results and deliver insights to guide optimization.

Skills

Data-driven approach

Excellent communication

Organization

Strategic thinking

Tools

Microsoft Dynamics365 Sales

6sense

HubSpot

ZoomInfo

Job description

At Sylogist, we are purpose-driven to “empower the good our customers do.”

We provide SaaS-based software solutions to the non-profit, government, and education sectors, and we take immense pride in the work of our customers and the products we build to support them. Our team is collaborative, enthusiastic and delivers on our promises. If you want to apply your skills to improve trusted technology that supports over 2000 customers around the world, then let’s talk!

Position Overview

Sylogist is seeking a Demand Generation Manager to support our nonprofit software vertical, SylogistMission. This role is ideal for a strategic marketer who thrives on building and executing full-funnel campaigns from cold to closed with a strong focus on account-based marketing (ABM) to drive highly targeted pipeline growth.

Reporting to the Senior Director of Marketing, this position sits within our Revenue Team and collaborates closely with cross-functional stakeholders to drive measurable growth. Success will be measured by contribution to the sales pipeline, MQLs, SQOs, Closed Won opportunities, and overall funnel performance.

Key Responsibilities

• Work closely with the Mission sales team to align on target accounts, audience segmentation, messaging, and coordinated follow-up strategies.
• Develop and execute multi-channel, full-funnel campaigns, including ABM initiatives tailored to key accounts and personas.
• Drive ABM campaign strategy leveraging platforms like 6sense to personalize outreach, improve engagement, and accelerate deal velocity.
• Understand your ICP and craft relevant content for every stage of the buyer’s journey.
• Analyze campaign results and deliver insights that guide optimization and future initiatives.
• Partner with the Events team to promote and follow up on hosted and sponsored events, event marketing is a core part of this role.
• Manage and track the annual demand generation budget, assess performance by channel, and optimize for ROI.

What We’re Looking For

Must-Haves:

• 4+ years of B2B SaaS demand generation experience
• Experience planning and executingaccount-based marketing campaigns
• Proven ability to manage marketing programs across different company sizes (SMB to Enterprise)
• Exceptionally organized with the ability to manage multiple priorities in a fast-paced environment
• Excellent written and verbal communication skills
• Strong attention to detail and data-driven approach to reporting and optimization
• A curious mindset and a passion for staying ahead of marketing technology trends

Nice-to-Haves:

• Experience in a B2B SaaS startup environment
• Hands-on experience with tools likeMicrosoft Dynamics365 Sales, 6sense, HubSpot, ZoomInfo and more.
• Familiarity with the Microsoft business applications ecosystem
• A community-focused mindset with an interest in giving back and exploring new ways to serve the public and nonprofit sectors.

Why Join Sylogist?

We're an inclusive company that values the personal and professional growth of its employees! At Sylogist, you'll experience:

• A company where you can really make a meaningful impact
• A healthy work-life balance
• Benefits that cover health, wealth, and wellness

Sylogist is a remote-first company.

Sylogist does not offer sponsorships. All candidates must provide proper employment documentation showing immediate eligibility to work in the country in which the role is based.

If you’re as excited about making a difference as we are, we would love to hear from you!

Sylogist is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability. Sylogist will not discriminate or retaliate against applicants who inquire about, disclose, or discuss their compensation or that of other applicants.

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