Demand Generation Manager

Sylogist, Ltd.; Canada; Remote; CAD 110,000 - 115,000; Full time

Job summary

Sylogist, Ltd. is seeking a Demand Generation Manager to enhance its nonprofit software vertical. This remote position focuses on building and executing strategic marketing campaigns, aiming to drive growth through targeted account-based marketing. The ideal candidate will have substantial experience in B2B SaaS demand generation, exemplifying strong organizational skills and a data-driven approach to marketing.

Benefits

Healthy work-life balance

Benefits covering health, wealth, and wellness

Qualifications

• 4+ years of B2B SaaS demand generation experience required.
• Experience with account-based marketing campaigns.
• Exceptional organizational skills in a fast-paced environment.

Responsibilities

• Develop and execute multi-channel, full-funnel campaigns, including ABM initiatives.
• Align with sales team on target accounts and audience segmentation.
• Analyze campaign results and optimize for performance.

Skills

B2B SaaS demand generation

Account-based marketing (ABM)

Communication

Data-driven optimization

Organization

Tools

Microsoft Dynamics 365 Sales

6sense

HubSpot

ZoomInfo

Job description

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Company Overview

At Sylogist, we are purpose-driven to “empower the good our customers do.”

We provide SaaS-based software solutions to the non-profit, government, and education sectors, and we take immense pride in the work of our customers and the products we build to support them. Our team is collaborative, enthusiastic and delivers on our promises. If you want to apply your skills to improve trusted technology that supports over 2000 customers around the world, then let’s talk!

Position Overview

Sylogist is seeking a Demand Generation Manager to support our nonprofit software vertical, SylogistMission. This role is ideal for a strategic marketer who thrives on building and executing full-funnel campaigns from cold to closed with a strong focus on account-based marketing (ABM) to drive highly targeted pipeline growth.

Reporting to the Senior Director of Marketing, this position sits within our Revenue Team and collaborates closely with cross-functional stakeholders to drive measurable growth. Success will be measured by contribution to the sales pipeline, MQLs, SQOs, Closed Won opportunities, and overall funnel performance.

Key Responsibilities

• Work closely with the Mission sales team to align on target accounts, audience segmentation, messaging, and coordinated follow-up strategies.
• Develop and execute multi-channel, full-funnel campaigns, including ABM initiatives tailored to key accounts and personas.
• Drive ABM campaign strategy leveraging platforms like 6sense to personalize outreach, improve engagement, and accelerate deal velocity.
• Understand your ICP and craft relevant content for every stage of the buyer’s journey.
• Analyze campaign results and deliver insights that guide optimization and future initiatives.
• Partner with the Events team to promote and follow up on hosted and sponsored events, event marketing is a core part of this role.
• Manage and track the annual demand generation budget, assess performance by channel, and optimize for ROI.

What We’re Looking For

Must-Haves:

• 4+ years of B2B SaaS demand generation experience
• Experience planning and executing account-based marketing campaigns
• Proven ability to manage marketing programs across different company sizes (SMB to Enterprise)
• Exceptionally organized with the ability to manage multiple priorities in a fast-paced environment
• Excellent written and verbal communication skills
• Strong attention to detail and data-driven approach to reporting and optimization
• A curious mindset and a passion for staying ahead of marketing technology trends

Nice-to-Haves:

• Experience in a B2B SaaS startup environment
• Hands-on experience with tools like Microsoft Dynamics 365 Sales, 6sense, HubSpot, ZoomInfo and more.
• Familiarity with the Microsoft business applications ecosystem
• A community-focused mindset with an interest in giving back and exploring new ways to serve the public and nonprofit sectors.

Why Join Sylogist?

We're an inclusive company that values the personal and professional growth of its employees! At Sylogist, you'll experience:

• A company where you can really make a meaningful impact
• A healthy work-life balance
• Benefits that cover health, wealth, and wellness
• Sylogist is a remote-first company.

Sylogist does not offer sponsorships.

All candidates must provide proper employment documentation showing immediate eligibility to work in the country in which the role is based.

If you’re as excited about making a difference as we are, we would love to hear from you!

Sylogist is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability. Sylogist will not discriminate or retaliate against applicants who inquire about, disclose, or discuss their compensation or that of other applicants.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Software Development

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