GTM Strategy & Operations Manager

Mosaic.tech; Toronto; On-site; CAD 90,000 - 130,000; Full time

Benefits offered by this job

Healthy equity ownership

Insurance coverage

Impactful role shaping fintech future

Job summary

Venn is seeking a hands-on growth and content leader to shape how we position our fintech platform in Canada. You will oversee website content, SEO, onboarding flows, and a multi-channel strategy to boost acquisition and retention, while coordinating with sales and product.

With 3+ years at tier-1 firms, banks, or tech, plus startup founder or creator experience, you’ll own messaging, experiments, and scalable content programs to drive conversions and awareness for Canadian entrepreneurs.

Qualifications

• 3+ years of full-time experience, including 2+ years at a tier-1 consulting firm, investment bank, or major tech company, plus 1 year at a startup or as a founder/creator.
• Strong understanding of product positioning, content distribution, engagement metrics, and audience growth.
• Experience optimizing website content, SEO, and conversion rates.
• Ability to analyze data, run experiments, and iterate based on insights.
• Excellent copywriting, editing, and storytelling skills.
• Strong cross-functional collaboration with product and sales teams.
• End-to-end project management with internal teams and contractors.
• Self-starter who can own and execute strategies end-to-end.

Responsibilities

• Oversee Venn's website, content strategy, customer emails, and onboarding flows to improve acquisition and retention.
• Own and operate all social media channels, including LinkedIn, curating content and case studies for both the Venn brand and our founders to grow awareness and authority.
• Define and refine how Venn's products are perceived in the market, crafting compelling narratives that resonate with different ICPs.
• Create and execute a strategy for blogs, case studies, email campaigns, and educational content that drive conversions and engagement.
• Work closely with sales and product to ensure seamless onboarding and communication throughout the lifecycle.
• Manage and iterate on our website to enhance messaging, drive conversions, and communicate product value effectively.
• Lead go-to-market strategies and execution for new product launches.
• Continuously test messaging, content formats, and distribution strategies to refine Venn's market presence.

Skills

Content strategy

SEO & CRO

Copywriting

Data analysis

Cross-functional collaboration

Project management

Startup experience

Founder/creator experience

Job description

About Venn

Venn is transforming business banking for Canadian entrepreneurs. As the ONLY digital banking platform in Canada offering a truly modern solution, we disrupt traditional banking practices. Tired of the big banks’ monopoly, Canadian business owners are seeking innovative alternatives.

We've raised an $21.5m Series A from Tier 1 investors, and we're rapidly growing and looking to hire A-players to change the future of banking in Canada.

What You'll Be Doing

• Oversee Venn's website, content strategy, customer emails, and onboarding flows to improve acquisition and retention.
• Own and operate all social media channels, including LinkedIn, curating content and case studies for both the Venn brand and our founders to grow awareness and authority.
• Define and refine how Venn's products are perceived in the market, crafting compelling narratives that resonate with different ICPs.
• Create and execute a strategy for blogs, case studies, email campaigns, and educational content that drive conversions and engagement.
• Work closely with sales and product to ensure seamless onboarding and communication throughout the lifecycle.
• Manage and iterate on our website to enhance messaging, drive conversions, and communicate product value effectively.
• Lead go-to-market strategies and execution for new product launches.
• Continuously test messaging, content formats, and distribution strategies to refine Venn's market presence.

What we’re looking for:

• Minimum 3+ years of full-time (non-internship) experience, including a minimum 2+ years at a tier-1 consulting firm, investment bank, or major technology company, plus at least 1 year of experience at a startup, as a founder, or as a creator/influencer
• Strong understanding of product positioning, content distribution, engagement metrics, and audience growth.
• Experience optimizing website content, SEO, and conversion rates.
• Ability to analyze data, run experiments, and iterate based on insights.
• Excellent copywriting, editing, and storytelling skills.
• Strong cross-functional collaboration skills, especially with product and sales teams.
• Ability to manage projects end-to-end, working with internal teams and contractors.
• Self-starter and able to own and execute strategies end-to-end

Bonus Points

• Experience at an early-stage or fast-growing startup
• Experience at a fintech

Perks & Benefits

• Healthy equity ownership, among the most generous in the market, aligning your success with the company’s growth
• Comprehensive coverage of medical, dental, and vision insurance
• Opportunity to shape the future of business banking in Canada and beyond