Growth Marketing Specialist

Headway; United States; Remote; USD 84,000 - 124,000; Full time

Job summary

An innovative health tech company is seeking a skilled digital marketer to enhance its growth marketing strategies. This role includes developing campaigns across various platforms to foster better access to mental health care. The ideal candidate is data-driven and experienced in B2B environments, ready to drive substantial impact.

Benefits

Equity Compensation

Medical, Dental, and Vision coverage

HSA / FSA

401K

Work-from-Home Stipend

Therapy Reimbursement

16-week parental leave

Flexible PTO

Employee Assistance Program (EAP)

Professional development opportunities

Qualifications

• 2-4 years in growth marketing, ideally in B2B.
• Experience with Facebook, Google, LinkedIn marketing channels.
• Strong organizational skills and process-oriented.

Responsibilities

• Design and launch paid marketing campaigns and experiments.
• Deliver insights and forecasts on channel performance.
• Collaborate with internal teams to optimize marketing programs.

Skills

Detail-oriented

Data-driven

Critical thinking

Curiosity

Job description

Headway’s mission is a big one – to build a new mental health care system everyone can access. We’ve built technology that helps people find great therapists with the first software-enabled national network of providers accepting insurance.

1 in 4 people in the US have a treatable mental health condition, but the majority of providers don’t accept insurance, making therapy too expensive for most people. Headway is building a new mental healthcare system that everyone can access by making it easy for therapists to accept insurance and scale their practice.

Headway was founded in 2019. Since then, we’ve grown into a diverse, national network of over 45,000 mental healthcare providers across all 50 states who run their practice on our software and have served over 1 million patients. We’re a Series D company with over $325m in funding from a16z (Andreessen Horowitz), Accel, GV (formerly Google Ventures), Spark Capital, Thrive Capital, Forerunner Ventures and Health Care Service Corporation.

We want your time here to be the most meaningful experience of your career. Join us, and help change mental healthcare for the better.

Our Growth Marketing team is building a best in class acquisition engine as we seek to improve access to mental health care. We are looking for an outcome-oriented digital marketer to support crucial paid marketing projects across our entire growth marketing portfolio. The ideal candidate has hands-on experience launching and optimizing performance marketing campaigns, has a strong eye for visual and written creative, and always has new ideas to test to drive business impact.

You Will:

• Design and launch paid marketing experiments and campaigns at scale
• Partner with our channels leads to ensure we hit our monthly cost and volume goals for paid search, paid social
• Maintain an ongoing roadmap of creative, messaging, targeting and bid optimization tests to run to continuously pursue growth for the organization
• Support in the development of new landing pages and digital touch points to supplement the customer journey of your acquisition campaigns
• Experiment with new ad tools and placements
• Support our brand marketing efforts and serve as the subject matter expert over time
• Deliver reporting, insights and forecasts that measures channel performance on a daily through annual basis
• Partner with internal teams (design, content, revenue operations, product marketing, marketing analytics) to strengthen the efficacy of our performance marketing programs
• Stay on top of the always-evolving digital marketing landscape, from industry news to emerging AI technology, with an emphasis on the quickly evolving and mass impacting HIPAA regulations

You’d be a great fit for the role if:

• You have 2-4 years working on impactful growth marketing campaigns in channels such as: Facebook, Google, LinkedIn, and beyond, ideally in B2B environments
• You are highly curious – you strive to understand how each lever contributes to channel success, and always have new ideas to test
• You are highly detailed and process-oriented – you never miss a deadline and can keep tasks organized well
• You are data-driven – you love to dig into the numbers and details to derive new insights and identify new opportunities
• You have high critical thinking skills with a strong bias towards action
• You have experience working in-house at high-growth tech companies or agency experience with relevant sector projects a plus

Compensation and Benefits:

The expected base pay range for this position is $84,320 - $124,000, based on a variety of factors including qualifications, experience, and geographic location. In addition to base salary, this role may be eligible for performance-based variable compensation and an equity grant, depending on the position and level.

We are committed to offering a comprehensive and competitive total rewards package, including robust health and wellness benefits, retirement savings, and meaningful ownership opportunities through equity. Compensation decisions are made holistically, ensuring fairness and alignment with market benchmarks while recognizing individual contributions and potential.

Benefits offered include:

• Equity Compensation
• Medical, Dental, and Vision coverage
• HSA / FSA
• 401K
• Work-from-Home Stipend
• Therapy Reimbursement
• 16-week parental leave for eligible employees
• Carrot Fertility annual reimbursement and membership
• 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
• Flexible PTO
• Employee Assistance Program (EAP)
• Training and professional development

#LI-LN1

We believe a team's strength is in its people, and we cannot achieve this mission without a team that reflects the diversity of this problem – across race, ethnicity, gender, sexuality, age, national origin, religion, family status, disability, military status, and experience.

Headway is committed to the full inclusion of all qualified individuals. As part of this commitment, Headway will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or receive other benefits and privileges of employment, please inform the recruiter when they contact you to schedule your interview.

Headway employees work remotely across the US, with the option to work from offices in New York City, San Francisco and Seattle. Headway participates in E-Verify. To learn more, clickhere.