Growth Marketing Manager - PLG & ABM for Enterprise

Keyfactor; Canada; Hybrid; CAD 125,000 - 180,000; Full time

Benefits offered by this job

Second Fridays off

Generous parental leave

Global time off policy

Ambassadors and culture committees

Wellbeing resources

Job summary

Keyfactor is seeking a Growth Marketing Manager to drive ARR through enterprise demand generation and product-led growth. The role focuses on building scalable growth loops, omnichannel campaigns, and AI-driven marketing workflows to engage named accounts and accelerate pipeline.

The ideal candidate will have 2–4+ years in growth marketing, PLG experience, and strong data fluency with tools like Dreamdata, DOMO, HubSpot, and Salesforce.

Qualifications

• 2-4+ years of experience in growth marketing or demand generation.
• Hands-on experience in PLG programs or self-serve motions with enterprise campaigns.
• Experience with multi-channel, ABM, and data-driven optimization.

Responsibilities

• Build and scale the PLG growth motion around Test Drive and drive user acquisition, activation and pipeline.
• Design and deliver multi-channel programs across digital channels for Named Accounts with advanced segmentation.
• Partner with Field Marketing, SDR, and Sales for ABM activations at scale.
• Analyze performance daily/weekly and maintain KPIs dashboards tied to engagement, funnel metrics and ARR.
• Test, learn and optimise campaigns to improve engagement, pipeline quality and sales impact.
• Collaborate cross-functionally to ensure message-to-market fit and full-funnel alignment.
• Deploy AI and automation to streamline campaign operations and best practices.

Skills

Growth marketing

Demand generation

Enterprise B2B

Data analytics

AI & automation in marketing

HubSpot

Salesforce

ABM tools

SQL / BI

Tools

Dreamdata

DOMO

SQL

BI tools

Job description

Keyfactor is seeking a Growth Marketing Manager to drive ARR through enterprise demand generation and product-led growth. The role focuses on building scalable growth loops, omnichannel campaigns, and AI-driven marketing workflows to engage named accounts and accelerate pipeline.

The ideal candidate will have 2–4+ years in growth marketing, PLG experience, and strong data fluency with tools like Dreamdata, DOMO, HubSpot, and Salesforce.