Growth Marketing Manager

Keyfactor; Canada; On-site; CAD 125,000 - 180,000; Full time

Benefits offered by this job

Second Fridays off

Generous parental leave

Global time off policy

Ambassadors and culture committees

Wellbeing resources

Job summary

Keyfactor is seeking a Growth Marketing Manager to drive ARR through enterprise demand generation and product-led growth. The role focuses on building scalable growth loops, omnichannel campaigns, and AI-driven marketing workflows to engage named accounts and accelerate pipeline.

The ideal candidate will have 2–4+ years in growth marketing, PLG experience, and strong data fluency with tools like Dreamdata, DOMO, HubSpot, and Salesforce.

Qualifications

• 2-4+ years of experience in growth marketing or demand generation.
• Hands-on experience in PLG programs or self-serve motions with enterprise campaigns.
• Experience with multi-channel, ABM, and data-driven optimization.

Responsibilities

• Build and scale the PLG growth motion around Test Drive and drive user acquisition, activation and pipeline.
• Design and deliver multi-channel programs across digital channels for Named Accounts with advanced segmentation.
• Partner with Field Marketing, SDR, and Sales for ABM activations at scale.
• Analyze performance daily/weekly and maintain KPIs dashboards tied to engagement, funnel metrics and ARR.
• Test, learn and optimise campaigns to improve engagement, pipeline quality and sales impact.
• Collaborate cross-functionally to ensure message-to-market fit and full-funnel alignment.
• Deploy AI and automation to streamline campaign operations and best practices.

Skills

Growth marketing

Demand generation

Enterprise B2B

Data analytics

AI & automation in marketing

HubSpot

Salesforce

ABM tools

SQL / BI

Tools

Dreamdata

DOMO

SQL

BI tools

Job description

United States; Remote, CST/EST or Canada

Our mission is to securely connect the world: humans, machines, and AI. Keyfactor is the leader in trust infrastructure for AI and machines, helping the world’s largest enterprises and government agencies take control of the cryptographic identities that safeguard every digital interaction. Behind the platform is a global team of people who care deeply about the work and each other. We move fast, think big, and show up for one another every day. If you’re looking for work that matters and a team that brings out your best, we hope you’ll trust your future with Keyfactor!

Title: Growth Marketing Manager

Location: United States; Remote, CST/EST or Canada

Experience: Mid-Level

Job Function: Marketing

Employment Type: Full-time

About the position

The Growth Marketing Manager will be responsible for driving ARR through two motions; enterprise named account campaign execution and product-led growth (PLG) via Keyfactor’s Test Drive program. This role owns demand generation programs end-to-end — planning, execution, optimization, and reporting — working closely with Brand, Product Marketing, Performance Marketing, Marketing Operations, Field Marketing, SDR, and Sales. The ideal candidate brings B2B enterprise demand generation expertise alongside PLG experience, deep analytical rigor, and a hands‑on approach to integrating AI and automation into modern marketing workflows.

Applicants must be legally authorized to work in the United States or Canada.

Responsibilities

• Build and scale the PLG growth motion around Keyfactor’s Test Drive program, building systematic growth loops driving user acquisition, activation, and conversion to pipeline Design and deliver multi‑channel marketing programs across digital channels to reach, engage and convert prospects within our Named Account Model at scale; leverage advanced segmentation and dynamic orchestration strategies
• Design and deliver multi‑channel marketing programs across digital channels to reach, engage and convert prospects within our Named Account Model at scale; leverage advanced segmentation and dynamic orchestration strategies
• Partner with Field Marketing, SDR, and Sales to support ABM activations to engage priority accounts at scale with personalized programs.
• Analyze performance daily/weekly: produce insights on what’s working, what’s not, and actionable next steps. Maintain a living dashboard of KPIs tied to core engagement and funnel metrics, opportunity ARR and revenue
• Test, learn, and optimise continuously, running experiments to improve engagement rates, pipeline quality, and sales impact across channels
• Collaborate cross‑functionally with Performance Marketing, Marketing Ops, Web, Content, Field, Customer, Brand, Product Marketing, SDR & Sales to ensure message‑to‑market fit, account and segment prioritization, friction‑free hand‑offs, and full‑funnel alignment.
• Deploy AI and Automations that streamline the campaign operating process; ideation & planning, content and creative development, deployment, and optimisation; champion best practices across the team

Skills and Qualifications

• 2-4+ years of experience in growth marketing or demand generation
• Demonstrated experience running PLG programs or self‑serve trial/freemium motions alongside traditional enterprise campaign execution.
• Hands‑on experience in Enterprise B2B Growth & ABM and fluency in advanced segmentation and dynamic campaign orchestration using firmographic and behavioral data and signals
• High data fluency with experience in multi‑touch attribution models and marketing analytics tools (e.g., Dreamdata, DOMO); SQL or BI experience a plus.
• Demonstrated use of AI and Automation in omni‑channel marketing workflows; proficiency with HubSpot, Salesforce, and ABM tools
• Strong project management skills with the ability to manage multiple high‑priority programs simultaneously in a fast‑paced, PE‑backed environment
• Prior experience in cybersecurity, SaaS, or enterprise technology preferred.

Compensation

Salary will be commensurate with experience.

Culture, Career Opportunities and Benefits

We build teams that continually strive to get better than the day before. You will be challenged daily and given opportunities to grow personally and professionally. We balance autonomy and structure to create an entrepreneurial environment to spur creativity and new ideas.

Here are just some of the initiatives that make our culture special:

• Second Fridays (a company‑wide day off on the second Friday of every month minus November and December due to the Holiday schedule). Please note that this benefit is subject to change.
• Paid Parental Leave is available to new parents. Structure varies based on regional/government requirements. In regions where government‑paid leave doesn’t exist, like in the U.S., the company offers generous paid parental leave, along with comprehensive adoption and fertility support.
• Competitive time off globally.
• Dedicated employee‑focused ambassadors via Key Contributors & Culture Committees.
• DIVERSE Commitment, a call to action for a more inclusive and diverse future in business, society, and technology.
• The Keyfactor Alliance Program to support DEIB efforts.
• Wellbeing resources, wellness allowance, mindfulness app free membership, Wellness Wednesdays.
• Global Volunteer Day, company non‑profit matching, and 3 volunteer days off.
• Monthly Talent development and Cross Functional meetings to support professional development.
• Regular All Hands meetings – followed by group gatherings.

Our Core Values

Trust is paramount.

We deliver security software and solutions where trust and openness are of the highest importance for our customers. We are honest and a trusted partner in every aspect of business.

Customers are core.

We strategize, operate, and execute through a customer‑centric view. We prioritize the security interests of our customers, and we act as if their data were our own.

Innovation never stops, it only accelerates.

The speed of change is accelerating. We are committed, through investment and focus, to stay ahead of the innovation curve.

We deliver with agility.

We thrive in high‑paced and continually changing environments. We navigate through newly added variables, adjust accordingly, while driving towards our strategic goals.

United by respect.

Respect for all is what unites us. We promote diversity, inclusivity, equity, and acting with empathy and openness, both in our business and in our communities.

Teams make “it” happen.

Vision and goals are not individually achievable – they require teamwork. We pride ourselves in operating as a cohesive team, creating promoters and partners, and winning as one.

Keyfactor is a proud equal opportunity employer including but not limited to veterans and individuals with disabilities.

REASONABLE ACCOMMODATION: Applicants with disabilities may contact a member of Keyfactor’s People team via [e-mail] and/or telephone at 1.216.785.2990 to request and arrange for accommodations at any time.