Growth Marketing Manager

Unified Commerce Group; Montreal; On-site; CAD 85,000 - 125,000; Full time

Job summary

Unified Commerce Group is seeking a strategic Growth Marketing Manager to optimize paid media initiatives across multiple brands. The role demands expertise in data-driven decision-making and managing a significant ad budget, aimed at driving revenue growth and exploring new marketing channels. The manager will influence a talented team and report metrics to stakeholders, ensuring alignment with business goals.

Qualifications

• 4+ years of experience in customer acquisition or growth marketing with a proven track record.
• Experience managing a paid media budget of $5M+.
• Proficient in social media ad platforms including Google, Meta, TikTok, and Pinterest.

Responsibilities

• Oversee the strategy and optimization of paid media channels to achieve growth targets.
• Collaborate with digital growth teams to identify revenue acceleration opportunities.
• Report metrics and communicate results to stakeholders.

Skills

Analytical skills

Communication

Project management

Customer acquisition

Growth marketing

Tools

Google Ads

Meta Ads Manager

GA4

Job description

Unified Commerce Group is looking for a strategic Growth Marketing Manager to drive revenue for multiple brands (bohme.com, spiritualgangster.com & greats.com) under the UCG umbrella.

As the Growth Marketing Manager, you'll be at the forefront of shaping the strategic vision and day-to-day operations of our paid media initiatives, including finding new opportunities in emerging / new marketing channels. You will be data driven, with deep knowledge of growth strategies, and have a large influence on the analytical and creative muscles of our team to directly impact our bottom line. It's an exciting opportunity for a passionate and results-driven marketer who is looking to make a significant impact.

Overview of your day-to-day

• Oversee the strategy, management, and optimization of paid media channels, spend, and tactics to achieve growth and KPI targets such as : CAC, CPO, ROAS, LTV
• Work collaboratively with the digital and growth teams to identify new opportunities and ensure path to scale
• Leverage customer and performance data to draw insights, develop hypotheses, and proactively identify opportunities to accelerate revenue growth
• Forecast and track performance metrics with a focus on cost efficiency
• Oversee concurrent campaigns and optimization experiments across multiple channels, ensuring collaborators keep projects on schedule and within scope
• Report progress and communicate results and recommendations to the larger team and key stakeholders
• Work with the creative team to develop high performing content across different channels
• Lead and collaborate on internal projects to help achieve business goals and contribute wherever the team requires
• Be a leading expert on the team and be able to influence and coach our more junior team members, helping positively impact and grow our talent pool
• Stay informed about industry trends, competitive landscape, and emerging technologies to enhance our paid media efforts continuously.

Who You Are

• Genuinely a nice human being / Fun person to work with
• 4+ years experience in working in customer acquisition / growth / performance marketing, with a proven track record of driving revenue growth while managing a $5M+ paid media budget
• Proven expertise in managing and scaling ad platforms such as Google and Meta Ads Manager, plus demonstrated success with TikTok and Pinterest
• Proficiency in GA4 or similar analytical tools
• Strong analytical skills with the ability to interpret data and make data-driven decisions
• Strong communication, written and verbal skills and attention to detail.
• Passionate self-starter, decisive and able to move with speed to implement ideas
• Highly proactive, with the ability to work effectively with internal and external partners to make things happen with limited resources
• Fashion experience is a plus

Create a job alert for this search