Growth Marketing Manager

Unified Commerce Group; Montreal; On-site; CAD 90,000 - 130,000; Full time

Job summary

Unified Commerce Group is seeking a Growth Marketing Manager to lead growth strategies for its brands. This role involves managing paid media initiatives and collaborating across teams to enhance revenue through data-driven insights. Candidates should have substantial experience in customer acquisition and performance marketing, ideally with a background managing significant ad budgets.

Qualifications

• 4+ years experience in customer acquisition/growth/performance marketing.
• Proven track record of managing $5M+ paid media budget.
• Experience with TikTok and Pinterest ads is a plus.

Responsibilities

• Oversee paid media channel strategy and optimization.
• Collaborate with digital and growth teams to drive opportunities.
• Analyze data to identify growth opportunities.

Skills

Data-driven decision-making

Customer acquisition marketing

Performance marketing

Analytical skills

Strong communication skills

Tools

Google Ads

Meta Ads Manager

GA4

Job description

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A different kind of HR executive ---VP Talent & Culture - Frank And Oak

Unified Commerce Group is looking for a strategic Growth Marketing Manager to drive revenue for multiple brands (bohme.com, spiritualgangster.com & greats.com) under the UCG umbrella.

As the Growth Marketing Manager, you’ll be at the forefront of shaping the strategic vision and day-to-day operations of our paid media initiatives, including finding new opportunities in emerging/new marketing channels. You will be data driven, with deep knowledge of growth strategies, and have a large influence on the analytical and creative muscles of our team to directly impact our bottom line. It’s an exciting opportunity for a passionate and results-driven marketer who is looking to make a significant impact.

Overview of your day-to-day

• Oversee the strategy, management, and optimization of paid media channels, spend, and tactics to achieve growth and KPI targets such as: CAC, CPO, ROAS, LTV
• Work collaboratively with the digital and growth teams to identify new opportunities and ensure path to scale
• Leverage customer and performance data to draw insights, develop hypotheses, and proactively identify opportunities to accelerate revenue growth
• Forecast and track performance metrics with a focus on cost efficiency
• Oversee concurrent campaigns and optimization experiments across multiple channels, ensuring collaborators keep projects on schedule and within scope
• Report progress and communicate results and recommendations to the larger team and key stakeholders
• Work with the creative team to develop high performing content across different channels
• Lead and collaborate on internal projects to help achieve business goals and contribute wherever the team requires
• Be a leading expert on the team and be able to influence and coach our more junior team members, helping positively impact and grow our talent pool
• Stay informed about industry trends, competitive landscape, and emerging technologies to enhance our paid media efforts continuously.

Who You Are

• Genuinely a nice human being / Fun person to work with
• 4+ years experience in working in customer acquisition/growth/performance marketing, with a proven track record of driving revenue growth while managing a $5M+ paid media budget
• Proven expertise in managing and scaling ad platforms such as Google and Meta Ads Manager, plus demonstrated success with TikTok and Pinterest
• Proficiency in GA4 or similar analytical tools
• Strong analytical skills with the ability to interpret data and make data-driven decisions
• Strong communication, written and verbal skills and attention to detail.
• Passionate self-starter, decisive and able to move with speed to implement ideas
• Highly proactive, with the ability to work effectively with internal and external partners to make things happen with limited resources
• Fashion experience is a plus

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Advertising

• Industries

  Retail, Retail Luxury Goods and Jewelry, and Retail Apparel and Fashion

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