Growth Marketing Manager

Marapro; Canada; On-site; CAD 70,000 - 100,000; Full time

Job summary

Raisin is seeking a contract Growth Marketing Manager in Canada to cover maternity leave and potentially continue. You will own growth strategy, pipeline, and market positioning, collaborating with sales, product, and customer success to amplify client stories and product moments.

Core work includes defining raisin’s point of view on human-centered fundraising, producing flagship content, and executing multi-channel campaigns across email, content, paid, and events to build qualified pipeline

Qualifications

• Contract role covering maternity leave with potential extension.
• Experience in growth marketing and demand generation.
• Strong ability to own multi-channel campaigns end-to-end.
• Ability to collaborate with sales, product and CS teams.

Responsibilities

• Define and publish raisin’s point of view on human-centred fundraising to differentiate us in the market.
• Research and publish high-impact content, including a flagship industry report based on donor data.
• Build and execute a multi-channel distribution plan to grow brand visibility in the Canadian nonprofit sector.
• Own top-funnel growth with campaigns across email, content, paid, events, and partnerships.
• Create a structured, data-driven campaign calendar with attribution and feedback loops.
• Own and report on metrics like MQLs, CAC, conversion rates, and revenue impact.
• Own Raisin’s competitive positioning and messaging across marketing, sales, and CS touchpoints.
• Support GTM planning for new product initiatives and market expansion.
• Monitor industry trends and competitors to keep Raisin’s strategy sharp.
• Collaborate with Sales to align ICP, lead quality, and pipeline health.
• Work with Product and CS to surface client stories and product moments.
• Create scalable marketing processes and playbooks that grow with the team.

Skills

Growth marketing

Content marketing

Demand generation

Brand strategy

Campaign management

Multi-channel marketing

Data-driven

Tools

CRM

Analytics

Content tooling

Job description

About Raisin

At raisin®, every connection helps charities and nonprofits raise more for the causes that matter. Our SaaS platform empowers 300+ organizations across Canada and the U.S. to fundraise more effectively in critical areas such as mental health, animal welfare, food security, medical research, and international development.

What You'll Do

Contract position to help cover bases while our current Growth Marketing Manager is on maternity leave. We are a growing organization and there may be opportunities to continue on post-contract depending on organizational needs, your strengths and interests.

This is a high-ownership role for someone who thrives at the intersection of strategy and execution. You will be raisin’s primary growth driver - building pipeline, shaping our market position, and ensuring our marketing compounds over time.

Core responsibilities include continuing and strengthening the following areas:

Brand & Thought Leadership

• Define and publish raisin’s point of view on human-centred fundraising - a clear, opinionated thesis that differentiates us from legacy platforms and guides how we show up in the market.
• Research and produce high-impact content, including a flagship industry report grounded in raisin’s donor and platform data.
• Build and execute a distribution plan across owned, paid, and earned channels to grow brand visibility and establish raisin as a top voice in the Canadian nonprofit sector.

Demand Generation & Pipeline

• Own top-of-funnel growth - designing and running multi-channel campaigns (email, content, paid, events, partnerships) that generate qualified pipeline.
• Establish a structured, data-driven campaign calendar with clear attribution, sales feedback loops, and a bias toward lead quality over volume.
• Own and report on key growth metrics: MQL volume and quality, CAC, conversion rates, and marketing-influenced revenue.

Market Positioning & GTM

• Own raisin’s competitive positioning and messaging - ensuring consistency across marketing, sales, and customer success touchpoints.
• Support GTM planning for new product initiatives and potential market expansion.
• Monitor industry trends, competitor activity, and benchmarks to keep raisin’s strategy sharp and responsive.

Collaboration & Operations

• Work closely with the Sales Manager to align on ICP, lead quality, and pipeline health - treating revenue as a shared outcome.
• Collaborate with Product and Customer Success to surface client stories and product moments worth amplifying.
• Build lightweight but scalable marketing processes and playbooks that can grow with the team.