Head of Product Marketing (REMOTE)

MediaCareers; Toronto; Remote; CAD 120,000 - 180,000; Full time

Job summary

Donorbox is seeking a Head of Product Marketing to build and lead the PMM function, driving growth, conversion, and retention. You’ll own positioning and messaging across nonprofit audiences, define PLG strategy, and collaborate with Product, Sales, CS, and Marketing to bring launches to market.

This leadership role manages one PMM and establishes scalable frameworks, playbooks, and launch tiers to enable rapid, predictable impact across high-velocity releases.

Responsibilities

• Team leadership and strategy setting
• Define and execute Product-Led Growth (PLG) strategies
• Partner with Product, Sales, CS, and Marketing to coordinate launches
• Build scalable PMM frameworks, playbooks, and launch tiers
• Provide ICP-aligned messaging and enablement materials
• Drive KPI reporting for GTM initiatives
• Influence product roadmap with market and customer insights

Job description

About DonorboxDonorbox

Donorbox is a leading fundraising platform and donor management system for nonprofit organizations. Our mission is to accelerate positive impact worldwide by helping nonprofits become highly effective at raising funds and managing their supporter base. Since 2014, we have powered more than 100,000 global organizations to raise over $4 billion in donations. Our fast-growing company is profitable and bootstrapped with a healthy run rate. We have a fully distributed and diverse 150-person team based in 16+ states and 23+ countries. In 2026, Donorbox was named by Built In as one of the Best Places to Work in Washington, DC. Donorbox is rated the #1 software for fundraising, donor management, and nonprofit payment on G2 based on hundreds of verified customer reviews — a reflection of the care our team puts into building products that nonprofits trust.

The Role

As Head of Product Marketing, you'll build and lead the product marketing function at Donorbox, making it a key driver of growth, conversion, and retention. This role reports to our SVP of Marketing. You'll own our positioning and messaging across diverse nonprofit audiences, define our Product-Led Growth strategy, and partner closely with Product, Sales, Customer Success, and Marketing to bring launches to market. This is a hands-on leadership role: you'll manage one Product Marketing Manager while building the frameworks and processes the team needs to scale.

Responsibilities

• Team Leadership, Strategy & Scalable Operations
• Direct Management: Lead, mentor, and manage 1 direct report (Product Marketing Manager), setting clear team goals, priorities, and performance standards.
• PLG & Growth Strategy: Hands-on definition and execution of Product-Led Growth (PLG) strategies to turn product usage into a direct driver of customer acquisition, monetization, and expansion.
• Process & Scale: Build and formalize scalable PMM frameworks, playbooks, and standardized launch tiers to create predictable impact across high-velocity feature releases.
• Cross-Functional Coordination & ICP Alignment
• Lead tightly coordinated, ongoing efforts across Product, Sales, Customer Success, and Marketing to align launch timelines, narrative integrity, and revenue goals.
• Partner with Sales and CS leadership to identify enablement priorities that shorten deal cycles and improve retention across our target ICPs.
• Data-Driven GTM & Performance Management
• Establish clear, outcome-based KPIs for Product Marketing initiatives (e.g., launch adoption rates, GTM campaign conversion, pipeline velocity, churn reduction).
• Continuously track and report on campaign and feature effectiveness, bringing data-driven insights and rigorous analysis to executive leadership presentations.
• Combine product usage data, market performance metrics, and financial KPIs to validate messaging, pricing/packaging proposals, and GTM investments.
• Positioning, Messaging, Sales Enablement & Roadmap Influence
• Messaging & Value Propositions: Own Donorbox's central "Messaging House," defining core value propositions and competitive differentiation across diverse B2B2C ICPs (e.g., global NGOs, faith-based organizations, local communities).
• Sales & CS Enablement Assets: Build high-impact GTM assets and narratives that empower Sales and Customer Success to win, retain, and expand accounts.
• Equip customer-facing teams with battlecards, objection-handling guides, pitch decks, and competitive tear-downs rooted in validated customer pain points.
• Roadmap Influence & Intelligence: Act as the primary voice of the market to Product Management (PM), leveraging competitive intelligence, win/loss analysis, and customer feedback to shape product roadmap priorities.
• Research Synthesis & Application
• Synthesize broad behavioral data and macro-level intelligence provided by the broader Marketing team, converting it into actionable buyer personas, messaging strategies, and positioning frameworks.
• Own competitive intelligence and monitoring.