Growth Marketer

Toast; Toronto; Hybrid; CAD 80,000 - 120,000; Full time

Benefits offered by this job

Hybrid work & flexible hours

Health and wellness coverage

Learning & development funds

Generous PTO & holidays

Job summary

Toast is recruiting on behalf of our client, an early-stage healthtech startup based in Toronto, changing how clinicians work. They seek a hands-on Growth Marketer to design, run, and scale growth experiments that uncover the most effective ways to acquire healthcare organizations.

This full-time, hybrid role combines data, insights, and creativity to test opportunities across channels and turn learnings into repeatable systems that generate qualified pipeline.

Qualifications

• 4–8 years of B2B SaaS demand generation or growth marketing experience.
• Hands-on experience building and optimizing end-to-end growth initiatives.
• Experience launching campaigns across paid, SEO, email, webinars, partnerships, and content.
• Strong data fluency to analyze funnel performance and identify bottlenecks.
• Proficient with marketing analytics tools (GA4, HubSpot, Looker Studio, Mixpanel, Amplitude).
• Prefers experiments over playbooks and builds systems from scratch.
• Interest in automation and AI-native demand generation.
• Ability to translate product benefits into campaigns for clinicians.
• Data-driven yet creative, understands paid, organic, and content synergy.

Responsibilities

• Design, execute, and measure growth experiments across acquisition channels to identify the highest-leverage opportunities for generating qualified pipeline.
• Own end-to-end execution of growth initiatives across paid, SEO, email, content, partnerships, webinars, and other acquisition channels, testing, learning, and iterating as you go.
• Define audience segments, messaging, and creative direction for campaigns.
• Launch and optimize paid media across channels.
• Build content funnels that convert, including blogs, landing pages, webinars, and nurture sequences.
• Analyze performance across channels to identify what drives growth and double down on what works.
• Continuously test new channels, creative concepts, and conversion paths.

Skills

B2B SaaS

Demand generation

Growth marketing

Paid media

SEO

Email marketing

Analytics

Experimentation

Tools

GA4

HubSpot

Looker Studio

Mixpanel

Amplitude

Job description

Job Description

Toast is recruiting on behalf of our client, an early-stage healthtech startup based in Toronto that is changing how clinicians work. Their AI-powered medical assistant removes the administrative burden that pulls clinicians away from patients, serving thousands of clinicians across Canada and the US and supporting millions of patient encounters every year. They are looking for a hands-on Growth Marketer to design, run, and scale growth experiments that uncover the most effective ways to acquire new healthcare organizations. This is a full-time, hybrid role where you will combine data, customer insights, and creativity to find high-impact opportunities, test them across channels, and turn what you learn into repeatable systems that generate qualified pipeline.

Responsibilities

• Design, execute, and measure growth experiments across acquisition channels to identify the highest-leverage opportunities for generating qualified pipeline
• Own end-to-end execution of growth initiatives across paid, SEO, email, content, partnerships, webinars, and other acquisition channels, testing, learning, and iterating as you go
• Define audience segments, messaging, and creative direction for campaigns
• Launch and optimize paid media across channels
• Build content funnels that convert, including blogs, landing pages, webinars, and nurture sequences
• Analyze performance across channels to identify what drives growth and double down on what works
• Continuously test new channels, creative concepts, and conversion paths

Requirements

• 4 to 8 years of B2B SaaS demand generation or growth marketing experience
• Hands-on experience building and optimizing growth initiatives end-to-end, covering both strategy and execution
• Experience personally launching campaigns across multiple acquisition channels such as paid, SEO, email, webinars, partnerships, and content
• Strong data fluency, with the ability to independently analyze funnel performance, identify bottlenecks, and recommend where to invest next
• Daily comfort with marketing analytics tools such as GA4, HubSpot, Looker Studio, Mixpanel, Amplitude, or similar
• A preference for running experiments over following playbooks
• Experience in an environment with no existing marketing machine to inherit, and a drive to build systems from scratch
• A strong interest in automation and AI-native demand generation, using tools to move faster and smarter
• Ability to translate product benefits into clear, motivating campaign ideas that resonate with clinicians
• A data-driven and creative approach, comfortable working from metrics and instinct alike
• An understanding of how paid, organic, and content work together to create demand

Nice to haves

• Experience at a scale-up or high-growth startup would be a plus
• A background in healthtech or healthcare SaaS is considered an asset

Benefits

• Annual base salary of $80,000 to $120,000, depending on qualifications and experience
• Comprehensive health and wellness coverage from day one
• Hybrid work and flexible hours
• Competitive PTO, including a winter shutdown from December 25 to January 1, time off for birthdays and work anniversaries, and extra long weekends
• $2,000 annually in learning and development funds
• Quarterly socials and company outings
• Direct impact on patient care: the product saves clinicians more than 10 hours a week, time that goes back to their patients
• Real ownership at an early-stage startup, where your work shapes the growth engine, the culture, and the future of the company
• The chance to build with purpose on a product trusted with highly sensitive medical data by thousands of clinicians