RevOps

raisin Software; Toronto; Hybrid; CAD 100,000 - 130,000; Full time

Job summary

raisin is a rapidly growing SaaS company serving the nonprofit sector. You will own the GTM infrastructure and AI-powered automation to speed up sales and marketing, improve data, and accelerate pipeline velocity.

As a builder at the intersection of sales operations, marketing automation, and AI, you’ll design systems, data models, and workflows that the team trusts and uses, with leadership access and quick impact.

Qualifications

• 3–5+ years in RevOps, Sales Ops, or GTM Engineering.
• Hands-on HubSpot administration and lifecycle automation.
• CRM data model design and enforcement for sales teams.
• Experience with AI-native workflows and LLM tooling.
• Proficiency in SQL and analytics for funnel/attribution models.

Responsibilities

• Own GTM tooling, data, and automation to speed pipeline.
• Improve lead routing, lifecycle automation, and reporting.
• Build AI-powered workflows and integrations with tools like Zapier/Make.
• Develop and maintain GTM analytics and attribution models.
• Collaborate with sales to optimize ICP, handoffs, and enablement assets.

Skills

HubSpot Admin

CRM Architecture

Automation & Integrations

AI & LLM Tools

SQL Analytics

Cross-functional

Sales Enablement

Tools

HubSpot

Zapier

Make

n8n

APIs/Webhooks

Job description

About Raisin

raisin® is a rapidly growing SaaS company purpose-built for the nonprofit sector. Our platform supports fundraising efforts for over 300 causes tackling critical challenges, from mental health to animal welfare, food security, curing disease, and international development. We believe in building human-centered technology that helps charities and foundations raise more, while creating meaningful donor experiences.

Job Mission

Own raisin's GTM infrastructure and AI-powered automation layer, building the systems, workflows, and tooling that make our sales and marketing motion faster, smarter, and more measurable. This role exists to eliminate manual friction, improve data quality, and accelerate pipeline velocity through a combination of RevOps rigour and AI-native execution.

What You'll Do

This is a high-ownership, builder role for someone who operates at the intersection of sales operations, marketing automation, and applied AI. You will be raisin's technical engine for go-to-market, designing the systems that help our team convert faster and make better decisions with better data.

We are a focused team of under 50 people, which means you will have wide scope, direct access to leadership, and the ability to ship things that matter quickly. You won't be waiting for a sprint cycle or a committee. You'll own the tools, the data, and the automation layer, and you'll see the results of your work in pipeline numbers within weeks.

GTM Tooling & CRM Operations

• Own and continuously improve raisin's HubSpot instance, deal stages, contact hygiene, lead routing, lifecycle automation, and pipeline reporting.
• Build and maintain integrations between HubSpot and adjacent tools (Raisin platform data, billing, outreach tools, Slack).
• Design and enforce a scalable CRM data model that the sales team actually trusts and uses.
• Audit and rationalize our GTM tech stack, cut what isn't earning its cost, add what would meaningfully move the needle.

AI Automation & Workflow Engineering

• Identify manual, repetitive GTM workflows and replace them with AI-assisted or fully automated equivalents.
• Build and maintain AI-powered workflows using LLMs (Claude), automation platforms (Zapier, Make), and MCP-connected agents.
• Prototype and deploy AI tools that support the GTM team, draft generation, research workflows, outreach personalization, meeting prep.
• Establish raisin's internal standards for responsible AI use in GTM, what to automate, what to keep human, and how to measure quality.

Pipeline Analytics & Attribution

• Own raisin's GTM dashboard and reporting layer, MQLs, SQLs, conversion rates, CAC, deal velocity, and marketing-influenced revenue.
• Build a reliable attribution model that the CEO and GTM leads can trust when making investment decisions.
• Identify funnel leakage and surface insights that drive specific, actionable changes , not just reports.

Sales & Marketing Enablement

• Collaborate with Sales to improve lead scoring, ICP definition, and handoff quality between marketing and sales.
• Build outreach sequences, templates, and enablement assets that sit in the CRM and get used not ignored.
• Support GTM planning for new product initiatives (e.g. Raisin Payments) by building the infrastructure before launch, not after.

What You'll Bring

• Experience - 3-5+ years in RevOps, Sales Ops, or GTM Engineering, with a proven track record of owning GTM systems in a production environment at a B2B SaaS company.
• HubSpot Proficiency - Hands-on, must-have experience administering HubSpot — deal stages, lifecycle automation, lead routing, custom properties, and pipeline reporting. This is not a "nice to have."
• CRM Data Architecture - Solid experience designing and enforcing a CRM data model that a sales team actually trusts and uses, not just a schema that looks clean on paper.
• Automation & Integrations - Experience with tools like Zapier, Make, or n8n, and a working understanding of APIs and webhooks sufficient to connect HubSpot to adjacent systems (billing, outreach, Slack).
• AI & LLM Tooling - Hands-on experience building with LLMs (Claude or similar) and AI-native workflows in a production context — prompt design, MCP, or agent-based automation — not just using AI as an end user.
• Data & Analytics Fluency - Proficiency in SQL or advanced spreadsheet work sufficient to build and validate a funnel/attribution model that leadership uses to make investment decisions. Working knowledge of Python or JavaScript is a plus.
• RevOps Judgment - Strong ability to diagnose funnel leakage and pipeline stalls from data, and to make a clear cut/keep/add case when auditing a tech stack.
• Sales Enablement & Collaboration - Experience partnering directly with sales reps to design workflows, sequences, and assets that get adopted — not ignored. Comfortable operating with ambiguity in a build-it-yourself role, and able to communicate clearly across sales, marketing, and leadership.

Work Environment

Our organization follows a hybrid work structure, allowing the flexibility to work from home or in our beautifully renovated office in the heart of the Junction area.

Compensation

raisin® expects to offer a base salary in the range of $100,000 – $130,000 CAD. Individual compensation within this range is determined based on job-related skills, experience, and location. Total compensation may also include additional benefits and growth opportunities.

AI in Recruitment

raisin® does not use artificial intelligence to evaluate or screen candidates during the recruitment process. Our team reviews all applications to ensure a thoughtful, human-centred hiring experience.