Growth-Focused Marketing Data Analyst

Cengage; Canada; On-site; CAD 65,000 - 105,000; Full time

Job summary

Cengage in Canada is seeking an Associate Marketing Analyst to blend data analytics with marketing insights and help optimize campaigns. You will develop dashboards, support segmentation, run A/B tests, and translate data into actionable recommendations for cross-functional teams.

Ideal candidates have a bachelor’s degree and 1+ years of analytics experience, proficiency with Google Analytics, Amplitude, or Adobe Analytics, and SQL.

Qualifications

• Bachelor’s degree or equivalent experience.
• 1+ years of data analytics experience in marketing or product analytics.
• Experience with analytics tools and data visualization platforms.
• Familiarity with experimentation platforms and A/B testing methodologies.
• Ability to translate data into actionable insights and communicate to cross-functional teams.
• Nice to have CRM data and marketing automation tools experience.

Responsibilities

• Partner with global operations to define metrics and guide investment decisions.
• Use data to improve marketing performance and support growth.
• Develop and refine customer segmentation with sales and marketing.
• Support A/B tests and measure campaign impact on web activity and conversion.
• Build and maintain dashboards and marketing reports for clear insights.
• Analyze customer behavior and funnel performance to identify conversion opportunities.
• Establish consistent metric definitions and data quality practices.
• Communicate insights and recommendations to stakeholders.

Tools

Google Analytics GA4

Amplitude

Adobe Analytics

Power BI

Tableau

SQL

Job description

Cengage in Canada is seeking an Associate Marketing Analyst to blend data analytics with marketing insights and help optimize campaigns. You will develop dashboards, support segmentation, run A/B tests, and translate data into actionable recommendations for cross-functional teams.

Ideal candidates have a bachelor’s degree and 1+ years of analytics experience, proficiency with Google Analytics, Amplitude, or Adobe Analytics, and SQL.