Data Analyst: Product & Marketing

Our Kids Media

Mississauga

On-site

CAD 111,129 - 138,975

Full time

14 days+

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Benefits offered by this job

Balanced work-life schedule

Generous vacation

Opportunity for meaningful impact

Job summary

A family-oriented media company located in Peel Region, Canada is seeking a Data Analyst: Product and Marketing to enhance its analytics strategy and improve product offerings. The ideal candidate has over 3 years of experience in digital analytics, with expertise in tools like GA4 and SQL. You will be responsible for tracking user behaviour, designing dashboards, and collaborating across teams to integrate data-driven solutions.

Qualifications

3+ years of experience in digital analytics or similar roles.
Hands-on expertise with GA4, Google Tag Manager, Looker Studio, BigQuery, Mixpanel, or Amplitude.
Strong skills in SQL and data visualization.

Responsibilities

Implement and manage analytics tools to track user behaviour across websites.
Collect, clean, and analyze first- and third-party data.
Design and maintain dashboards and reports that measure marketing performance.

Skills

GA4

Google Tag Manager

SQL

Python

Data visualization

Tools

Looker Studio

BigQuery

Mixpanel

Amplitude

Job description

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At Our Kids Media, we help families make some of the most important decisions of their lives—with confidence. Through our two trusted brands—OUR KIDS (education) and Comfort Life (senior living)—we guide families with resources and tools at pivotal life moments.

We are looking for a hands-on Data Analyst: Product and Marketing to own our analytics strategy, modernize our data stack, and apply AI-driven approaches to improve our products.

The Role

In this role, you’ll be responsible for innovating data solutions that unlock new insights, drive business growth, and enhance decision-making processes. You’ll own website user behaviour tracking, and implement comprehensive analytics solutions that provide actionable insights for the product development and marketing teams.

Implement and manage analytics tools (GA4, Google Tag Manager, Looker Studio, Mixpanel, etc.) to track user behaviour across websites and campaigns.
Collect, clean, and analyze first- and third-party data to provide actionable insights.
Design and maintain dashboards and reports that measure marketing performance, campaign ROI, and user engagement.
Collaborate with product, marketing, and sales teams to integrate data-driven solutions into daily operations.
Support client-facing reporting with clear, data-driven insights.
Ensure compliance with evolving privacy regulations while maximizing the value of first-party data.
Stay ahead of industry trends in analytics, tracking, and AI-driven insights.
Lead our transition to a modern data stack ensuring scalability, efficiency, and accessibility.

Technical Requirements

3+ years of experience in digital analytics or similar roles
Hands-on expertise with GA4, Google Tag Manager, Looker Studio, BigQuery, Mixpanel, or Amplitude.
Strong skills in SQL and data visualization. Python/R a plus.
Experience building and maintaining dashboards and automated reports.
Ability to translate complex data into clear, actionable insights for both technical and non-technical stakeholders.
Curiosity, problem-solving mindset, and passion for data-driven decision-making.

Nice to have

Proven track record in transitioning organizations to modern data stacks.
Knowledge of AI/ML applications in analytics and marketing.

About Our Team

We value creativity, curiosity, and clarity—and we\'re committed to making sure you have room to grow. You’ll have the opportunity to shape our product, how families use it, and how our clients understand it, with the autonomy to experiment and the support to succeed.

The position offers a balanced work-life schedule, generous vacation, and the opportunity to make a meaningful impact.

How to Apply

Please send your resume, portfolio (examples of previous work), and a short note about why you’d be a great fit to careers@ourkidsmedia.com.

Job Details