Digital Marketing Analyst

360training; Calgary; Hybrid; CAD 70,000 - 110,000; Full time

Benefits offered by this job

Competitive salary and annual bonus

Paid Time off and company holidays

Job summary

360training is seeking a Digital Marketing Analyst in Calgary to turn raw data into actionable insights for our multi-brand eCommerce business. You will own reports, dashboards, and analyses that drive marketing decisions and demonstrate the impact of campaigns.

You’ll partner with Marketing leaders, identify trends and opportunities, and push for data-driven improvements. Proficiency in GA4, SQL/BigQuery, and BI tools like Power BI or Tableau is highly valued.

Qualifications

• Bachelor’s degree in marketing, analytics or related field is required.
• 1–3 years in digital marketing analytics or e-commerce analytics.
• Strong data-to-insight conversion and storytelling ability.
• Curious, proactive, and able to partner with marketing teams.

Responsibilities

• Partner with Marketing leaders to understand drivers and opportunities.
• Tell the data story with trends, risks, and actionable recommendations.
• Measure and optimize marketing performance across channels and campaigns.
• Drive automation and AI to improve reporting efficiency.
• Develop dashboards and self-service analytics in Power BI/Tableau.

Education

Bachelor’s degree in marketing, Analytics, Statistics, Economics, Computer Science, Data Science, Mathematics, or a related field.

Tools

GA4

Google Ads

Microsoft Ads

SQL/BigQuery

Power BI

Tableau

Python

R

Job description

360training

At 360training, we’re more than an online training provider—we’re on a mission to empower people and organizations to thrive. As a fast-growing leader in online and live training across multiple industries, we deliver regulatory-approved training and certifications that power careers and businesses.

Our culture is grounded in two values: Deliver Results and Do the Right Thing. We operate as a collaborative, performance-driven organization where data plays a critical role in shaping strategy and outcomes. If you’re excited to turn analytics into impact and influence meaningful decisions, 360training is the place for you.

Digital Marketing Analyst

We’re seeking a Digital Marketing Analyst who is passionate about turning raw data into powerful business insights. In this role, you’ll have a direct impact on our multi-million-dollar eCommerce business, owning reports, dashboards, and analysis that drive marketing decisions.

This isn’t just about building reports and telling the story behind the numbers, identifying trends, and influencing strategy. You’ll work side-by-side with leadership to answer critical questions, uncover new opportunities, and help shape the future of 360training’s data-driven culture.

Responsibilities

• Partner closely with Marketing leaders to understand performance drivers, identify opportunities, and provide actionable recommendations that accelerate growth across multiple brands.
• Tell the story behind the data by identifying trends, opportunities, and risks, then communicating findings and recommendations to stakeholders at all levels of the organization.
• Measure and optimize marketing performance by evaluating channel performance, campaign effectiveness, customer behavior, conversion funnels, and return on advertising spend.
• Drive continuous improvement through automation and AI, identifying opportunities to streamline workflows, improve reporting efficiency, and enhance decision-making through emerging technologies.
• Leverage Google Analytics, BigQuery, SQL, and other data sources to investigate business questions, uncover growth opportunities, and improve customer acquisition and retention.
• Develop and enhance dashboards, reporting, and self-service analytics in Power BI to support data-driven decision making.
• Bonus skills that make you stand out

Qualification

• Bachelor’s degree in marketing, Analytics, Statistics, Economics, Computer Science, Data Science, Mathematics, or a related field.
• 1-3 years of experience in digital marketing analytics, e-commerce analytics, or web analytics with a track record of delivering insights that drive measurable impact.
• Strong analytical and problem-solving skills with the ability to move from data to actionable recommendations.
• Naturally curious, ambitious, and proactive, with a desire to continually learn, challenge assumptions, and uncover new opportunities.
• Collaborative mindset and ability to build strong partnerships across marketing and business teams.
• Interest in leveraging AI tools and workflow automation to improve business processes and analytical efficiency.
• Hands-on experience with Google Analytics (GA4) and strong understanding of digital marketing performance metrics and attribution concepts.
• Experience with Google Ads and/or Microsoft Ads reporting and performance analysis.
• Proficiency in SQL and/or BigQuery for extracting, transforming, and analyzing data.
• Experience building dashboards and visualizations using Power BI, Tableau, or similar BI tools.
• Bonus skills that make you stand out
• Experience supporting multi-brand, multi-domain e-commerce businesses.
• Knowledge of statistical analysis, forecasting, and predictive modeling.
• Experience with Python, R, or advanced analytics techniques.
• Familiarity with customer segmentation, lifetime value (LTV), attribution modeling, or experimentation/A-B testing.
• Experience working with data warehouses, cloud analytics platforms, or large-scale marketing datasets.
• Exposure to AI-powered analytics, machine learning applications, or workflow automation platforms.
• Competitive salary and annual bonus
• Paid Time off and company recognized holidays