Growth & CRM Architect (AI-Driven)

AppLovin; Toronto; On-site; CAD 111,000 - 161,000; Full time

Job summary

AppLovin invites applications for an Ads Manager role in Canada, focused on scaling CRM-driven campaigns across e-commerce and D2C brands. You will own a growth slice, working with our CRM lead to optimize activation, engagement, retention and outbound outreach using HubSpot, Salesforce, SQL and PostHog.

You should have 2–4 years in a technical role with CRM marketing experience and a track record of moving the needle.

Qualifications

• 2–4 years in a technical role, preferably growth and CRM marketing.
• Experience using CRM platforms and analytics to drive revenue.

Responsibilities

• Onboard advertisers and get campaigns live through a data-driven setup.
• Improve engagement and performance of campaigns to drive value.
• Retain and win-back advertisers through targeted outbound and multi-channel outreach.
• Design and optimize segmentation, triggers and automation across the data stack.

Skills

AI fluency

CRM marketing

Growth marketing

Tools

HubSpot

Salesforce

SQL

PostHog

Job description

AppLovin invites applications for an Ads Manager role in Canada, focused on scaling CRM-driven campaigns across e-commerce and D2C brands. You will own a growth slice, working with our CRM lead to optimize activation, engagement, retention and outbound outreach using HubSpot, Salesforce, SQL and PostHog.

You should have 2–4 years in a technical role with CRM marketing experience and a track record of moving the needle.