Director of Business Development

AppLovin; Toronto; On-site; CAD 236,000 - 262,000; Full time

Job summary

AppLovin is expanding its Consumer Team in North America, seeking a demand-side business builder to drive growth across new and existing accounts in dynamic categories including eCommerce, retail, subscription, and lead generation for web and app brands.

You will engage with clients, strategize with cross-functional teams, and advance opportunities to grow revenue on the Axon platform. This role emphasizes consultative sales and partnership management.

Qualifications

• Top performer on a high-performing team with digital marketing experience.
• Strong experience selling to marketing teams at Consumer App/Web companies and Agencies.
• Excellent attention to detail and understanding of mobile and eCommerce ecosystems.

Responsibilities

• Engage with CMOs/Head of Marketing to manage growth and consultative sales.
• Develop strategic relationships by identifying key new business opportunities.
• Proactively contact new/existing clients and educate, propose and secure buy-in for AppLovin's Axon advertising Platform.
• Identify, propose and sell to targeted organizations across the North America region to achieve sales goals.
• Lead key Agency relationships to develop partner growth across North America.

Skills

Digital marketing

Sales to marketers

Cross-functional collaboration

Communication

Education

BA/BS degree

Job description

About AppLovin

AppLovin makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end advertising solutions for businesses to reach, monetize and grow their global audiences. For more information about AppLovin, visit: www.applovin.com. To deliver on this mission, our global team is composed of team members with life experiences, backgrounds, and perspectives that mirror our developers and customers around the world. At AppLovin, we are intentional about the team and culture we are building, seeking candidates who are outstanding in their own right and also demonstrate their support of others.

About AppLovin's Consumer Team

We are powering the next wave of consumer growth. Specializing in performance advertising, we help global brands and leading consumer apps across verticals such as e-Commerce / DTC, fintech, meal delivery, ride hailing, video streaming and more achieve profitable growth by connecting them to over 1 billion daily users across thousands of the world's top mobile games apps. This scale is driven by Axon (https://axon.ai), AppLovin's advertising platform, which enables businesses of all sizes to find their ideal customers and maximize ROI. AppLovin's global team combines people from different backgrounds and perspectives, united by a shared ambition to always pursue excellence and win together in a fast-moving market. We are intentional about the culture we are building and seek candidates who are outstanding in their own right while remaining deeply committed to the success of others.

A Day in the Life

AppLovin is looking for a demand-side business builder in the in-app performance advertising space to join our Consumer function in North America. This is a unique opportunity to shape and grow the share of wallet across new and existing accounts within rapidly growing categories like eCommerce, retail, subscription and lead generation for both web and app based brands. In this highly visible role, you'll play a significant part in the growth of AppLovin's advertising platform. You'll be at the forefront of engaging with Consumer clients and will participate in strategic discussions with digital marketers, focusing on identifying and leveraging opportunities to enhance revenue across our platform. Additionally, you will drive cross-team collaboration with Supply Business Development, Client Services, Technical Services, Product Marketing, and Product teams, ensuring the success and satisfaction of our consumer app and web clients.

The Impact You'll Make

• Engage with CMOs/Head of Marketing of consumer mobile apps to manage growth and implement strong consultative sales processes.
• Develop strategic relationships by identifying key new business opportunities.
• Proactively contact new/existing clients and educate, propose and secure buy-in for AppLovin's Axon advertising Platform.
• Identify, propose and sell to targeted organizations across the North America region to achieve AppLovin sales goals.
• Lead key Agency relationships to develop partner growth across North America.
• Manage the entire sales cycle and individual sales pipeline to maximize individual sales revenue while providing accurate and timely forecasts.
• Provide an excellent level of professionalism and service in responding to general and customized client requests.
• Understand what matters most to your accounts and drive an action plan for revenue growth.
• Formulate and communicate product, strategic value, contractual, technical, and financial updates with partners and internal stakeholders.
• Partner with the broader AppLovin Business Development and Sales teams in the region.
• Be a team player with a keen understanding of internal cross-functional & international communication/collaboration across multiple operational teams.
• Translate partner feedback into prioritized business cases to inform the product roadmap. Attend industry events and conferences to represent AppLovin and grow your industry knowledge. Work closely with product teams and partners to navigate and launch product betas, partner integrations, and commercialization strategies.

Basic Qualifications

• You are consistently the top performer on a high-performing team. You have solid experience in digital marketing, with a specific focus on Consumer App and Web brands and Agencies, understanding how these businesses make media buying decisions.
• You have strong experience in selling to marketing teams at Consumer App and web companies and Agencies.
• You show excellent attention to detail, with a passion for and understanding of our products and the mobile & eCommerce ecosystems.
• You can work cross-functionally to drive outcomes that benefit our demand clients.
• You understand the larger business context and can drive contributions that benefit not only your clients but our full platform business.
• You thrive in early-stage business settings where chicken and egg is the norm.
• You can manage multiple priorities and lead several time-sensitive projects concurrently in a fast-paced environment with minimal direction.
• You have excellent communication skills, actively listen to client needs, and translate this feedback back to the product to develop high-value solutions.

Preferred Qualifications

• BA/BS degree preferred
• At least 5 years of work experience, preferably sales experience working with Consumer App Companies, eCommerce and Agencies.
• Understanding of the mobile advertising ecosystem.
• Travel expected as and when possible.

AppLovin provides a competitive total compensation package with a pay for performance rewards approach. Total compensation at AppLovin is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Depending on the position offered, equity, and other forms of incentive compensation (as applicable) may be provided as part of a total compensation package, in addition to dental, vision, and other benefits.

This posting is for a new position.

Canada base pay range (total compensation package will be commensurate with experience)

$235,500—$261,500 CAD

AppLovin is proud to be an equal opportunity employer that is committed to inclusion and diversity. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or other legally protected characteristics. Learn more about EEO rights as an applicant here.

AppLovin will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. If you're applying for a position in California, learn more here.

To support an efficient and fair hiring process, we may use technology-assisted tools, including artificial intelligence (AI), to help identify and evaluate candidates. All hiring decisions are ultimately made by human reviewers.