Grocery Wholesale Sales Representative

JDass Corp; Mississauga; On-site; CAD 55,000 - 75,000; Full time

Job summary

Food World Plus in Mississauga is seeking a Grocery Wholesale Sales Representative (B2B – Restaurant Accounts) to grow our wholesale customer base and strengthen relationships with restaurant clients through proactive account management and field visits.

You will pursue new B2B opportunities in foodservice and grocery sectors, onboard new restaurant accounts, and aim to meet monthly and annual sales targets while coordinating with procurement, logistics, and operations.

Qualifications

• Experience selling to restaurants or foodservice clients.
• Strong network with restaurant, catering, or hospitality accounts.
• Excellent communication and negotiation skills.
• Results-driven with ability to meet/exceed sales targets.
• Willingness to travel within assigned territory.

Responsibilities

• Develop and maintain relationships with restaurant and wholesale customers
• Identify and pursue new B2B opportunities within foodservice and grocery sectors
• Onboard new restaurant accounts and expand territory coverage
• Achieve and exceed monthly and annual sales targets
• Conduct in-person client visits and product presentations
• Manage customer accounts including order processing and pricing

Skills

B2B sales

Restaurant accounts

Communication

Negotiation

Relationship building

Targets achievement

Time management

CRM experience

MS Office

Driver’s license

Tools

Excel

Word

Outlook

Salesforce

HubSpot

Job description

Grocery Wholesale Sales Representative (B2B – Restaurant Accounts)

Company: Food World Plus

Location: 50 Matheson Blvd Mississauga, ON

Job Type: Full-time

Food World Plus is seeking a driven and experienced Grocery Wholesale Sales Representative with a strong background in B2B sales and restaurant accounts. This role is ideal for someone who understands the foodservice industry and has existing relationships with restaurants, caterers, and food businesses.

You will be responsible for growing our wholesale customer base, strengthening relationships with existing clients, and driving consistent revenue growth.

Key Responsibilities

• Develop and maintain strong relationships with restaurant and wholesale customers
• Identify and pursue new B2B opportunities within the foodservice and grocery sectors
• Actively onboard new restaurant accounts and expand territory coverage
• Achieve and exceed monthly and annual sales targets
• Conduct regular in-person client visits and product presentations
• Manage customer accounts, including order processing, pricing, and contract negotiations
• Monitor market trends, competitor activity, and customer needs within the restaurant industry
• Collaborate with internal teams (procurement, logistics, operations) to ensure timely and accurate delivery
• Resolve customer issues and provide exceptional service
• Prepare sales reports, forecasts, and pipeline updates

Qualifications & Skills

• Proven experience in B2B sales with restaurant or foodservice clients
• Strong network of restaurant, catering, or hospitality accounts is highly preferred
• Excellent communication, negotiation, and relationship-building skills
• Results-driven with a strong ability to meet and exceed sales targets
• Highly organized with strong time management skills
• Proficient in Microsoft Office (Excel, Word, Outlook); CRM experience is an asset (e.g., Salesforce or HubSpot)
• Valid driver’s license and willingness to travel within the assigned territory

Preferred Qualifications

• Experience in food distribution, wholesale grocery, or FMCG industry
• Knowledge of local restaurant and wholesale markets
• Existing book of business or client relationships is a strong asset

Working Conditions

• Combination of fieldwork (client visits) and office-based responsibilities
• Flexible hours may be required based on customer needs

Why Join Food World Plus?

• Opportunity to work with a growing food distribution company
• Autonomy to build and expand your own client portfolio
• Supportive team environment with growth opportunities