Graphic Designer

FIKA Company; Toronto; On-site; CAD 50,000 - 75,000; Full time

Job summary

FIKA Company, a leading cannabis retailer, is seeking a Graphic Designer to support its marketing initiatives. The role involves creating compelling visual content for various platforms, working with a dynamic team. Ideal candidates will have a strong design portfolio and 2+ years of experience in retail marketing or advertising, demonstrating expertise in industry-standard design tools.

Qualifications

• Minimum 2 years' experience in retail marketing and/or advertising.
• Strong proficiency in design software and ability to manage multiple projects.

Responsibilities

• Creation of marketing and advertising materials for various platforms.
• Collaborating with the marketing team to develop on-brand creative.

Skills

Attention to detail

Communication

Creativity

Education

Post-secondary education in graphic design or equivalent

Tools

Illustrator

Photoshop

InDesign

MS Office

Job description

About Us:

Founded in 2020, FIKA’s origin is a lifestyle brand redefining cannabis retail including flagship locations in Toronto’s Union Station and Distillery District. The FIKA Company is the home of 10 + Canadian retail banners, with over 200+ stores across Ontario, Manitoba, Saskatchewan, Alberta, B.C., and Yukon. At FIKA we provide exceptional service in a variety of welcoming, intuitive, and diversified store environments, this has allowed The FIKA Company retail family to evolve into the destination for every type of cannabis consumer.

Title

Graphic Designer - Marketing

Reports To

Creative Design Manager - Marketing

Job Overview

Great design is your forte. This role is responsible for the development and art direction for FIKA Company and its retail brands. Reporting into the Creative Design Manager you are responsible for ideating and developing creative materials to support the retail marketing calendar – including campaign design, brand building, print, and digital graphic design.

In this role as Graphic Designer, your key responsibilities include:

• The creation and execution of marketing & advertising materials, including but not limited to: email, website, in-store promotions, print collateral, social, signage, and more.
• Working closely with the marketing team and other stakeholders to develop creative that brings the brand to life.
• Testing, reviewing, and optimizing creative to drive results and continuous improvement.
• Keeping abreast of the industry, key market trends, consumer markets, and competitors to recognize challenges and opportunities.
• Reviewing design feedback and making revisions based on input to ensure satisfaction for all creative outputs.

You will thrive in this role if you:

• Are passionate about where design and retail align.
• Operate with quality in mind through attention to detail, accuracy, & completeness, never missing a crucial detail.
• Strive for consistency and perfection to ensure all assets are on brand.
• Have a well-developed design aesthetic that aligns with FIKA’s brand standards.
• Have an entrepreneurial mindset and are self-motivated; action-oriented and able to support a variety of responsibilities.
• Are an effective and professional communicator with all stakeholders.
• Embrace a positive outlook, see the positive in people, situations, and persist in pursuing goals despite obstacles and setbacks.
• Have the ability to manage in an environment of change and ambiguity while maintaining outcome focus.
• Can work independently and collaboratively in a fast-paced, deadline-driven environment.
• Have the ability to work on multiple brands, understanding each brand’s guidelines and creative needs.

Requirements

• Must have a portfolio of previous work available.
• Have a minimum 2 years’ experience in retail marketing and/or advertising, working on multiple projects at a time.
• Have post-secondary education in graphic design or equivalent.
• Superior expertise of Illustrator, Photoshop & InDesign is required.
• Able to leverage technology, with strong proficiency in MS Office & Adobe suite.
• Strong communication skills, providing constant updates with all team members on projects.
• Have exceptional organizational and follow-through skills, never missing a deadline.
• A strong eye for detail and passion for creative design.
• Strong understanding of design principles, typography, color theory, and layout techniques.

FIKA Company respects the diversity of the people it hires and serves. Inclusion to us means fostering a workplace in which individual differences are recognized, appreciated, respected, and responded to in ways that fully develop and utilize each person’s talents and strengths.

*Thank you for your interest and application, only those selected for next steps will be contacted. *