Senior Manager, Web Strategy & Performance — Hybrid Toronto

Nitro, Inc.; Toronto; Hybrid; CAD 155,000 - 175,000; Full time

Benefits offered by this job

Health insurance

Dental coverage

Vision coverage

Wellness perks

Pension/401k matching

Many other country-specific benefits

Job summary

Nitro, Inc. is seeking a Senior Manager, Web Strategy & Performance in Toronto to own global web performance and drive measurable improvements in conversion, pipeline, and revenue. This role sits at the intersection of digital strategy, CRO, analytics, SEO, and paid performance.

You will partner with cross-functional teams to optimize the web experience across funnels, from first click to closed deal, with a strong track record in web-to-revenue impact in a SaaS or B2B setting.

Qualifications

• 10+ years in web strategy, digital performance, growth marketing, CRO, or digital experience.
• Proven impact on website conversion, funnel efficiency, and revenue from web.
• Experience in SaaS, B2B tech, subscription, or digital commerce environments.

Responsibilities

• Own and evolve Nitro's web strategy with a focus on conversion performance across all acquisition and revenue funnels.
• Define and manage website KPIs including visitor-to-lead conversion, trial and demo conversion, landing page performance, funnel progression, eCommerce revenue, and pipeline contribution.
• Identify friction points across the digital customer journey and prioritize initiatives based on business impact.
• Develop and maintain a roadmap for conversion optimization and website performance improvements.
• Champion a customer-centric approach grounded in qualitative and quantitative research into customer intent and behavior.
• Collaborate with Product Marketing, Demand Generation, Brand, Product, UX, and Engineering teams to deliver cohesive digital experiences.

Skills

Web strategy

CRO

Digital analytics

Growth marketing

Stakeholder mgmt

Tools

GA4

Looker

HubSpot

Hotjar

Optimizely

CMS platforms

Job description

Nitro, Inc. is seeking a Senior Manager, Web Strategy & Performance in Toronto to own global web performance and drive measurable improvements in conversion, pipeline, and revenue. This role sits at the intersection of digital strategy, CRO, analytics, SEO, and paid performance.

You will partner with cross-functional teams to optimize the web experience across funnels, from first click to closed deal, with a strong track record in web-to-revenue impact in a SaaS or B2B setting.