Senior Manager, Web Strategy and Performance

Nitro; Toronto; Hybrid; CAD 155,000 - 175,000; Full time

Benefits offered by this job

Health insurance

Dental & vision

Pension/401k matching

Job summary

Nitro, a global SaaS leader in digital document workflows, is seeking a Senior Manager, Web Strategy & Performance to own the global web experience, drive conversion, and increase revenue. You will lead CRO, analytics, and SEO efforts, collaborating with Performance, Brand, Product Marketing, UX and Engineering to optimize the customer journey from first click to win.

The role requires 10+ years in web strategy/digital performance within SaaS or B2B technology, with a track record of

Qualifications

• 10+ years in web strategy or digital performance, with SaaS/B2B focus.
• Proven ability to drive web-to-revenue impact through data and experimentation.
• Experience partnering with cross-functional teams (Product, Brand, Demand Gen).

Responsibilities

• Own Nitro’s web strategy and conversion performance across acquisition and revenue funnels.
• Define KPIs: visitor-to-lead, trial, demo, landing-page performance, funnel progression, revenue, pipeline.
• Lead CRO initiatives: plan, run, and analyze A/B/multivariate tests; drive optimization.
• Coordinate with Performance, Brand, Product Marketing, UX, and Engineering for cohesive experiences.
• Align paid and organic efforts; bridge paid traffic to conversions and cost efficiency.
• Optimize self-serve ecommerce flows; apply PLG lens to revenue growth.
• Collaborate on SEO and AI-driven discovery; improve organic visibility and content ROI.
• Own web analytics and reporting; build dashboards linking web to pipeline and revenue.

Skills

Web strategy

Digital performance

Growth marketing

CRO

Digital experience

Tools

GA4

HubSpot

Looker/Tableau

Optimizely/VWO

CMS platforms

Job description

About Us:

A global SaaS leader for seamless digital document workflows, Nitro offers a suite of solutions for PDF, eSigning, identity verification and analytics supported by a best-in-class customer success and change management team.With more than 3 million licensed users and 13,000+ business customers across 157 countries, we serve 67% of the Fortune 500.

How We Work:

We aim to create an environment where talented individuals are empowered to excel. How we collaborate, innovate, and engage with one another is important to us. Our work is driven by 5 key principles:

• One team, One mission Our collective dedication to Nitro’s mission defines us. Together, we are building an environment where everyone feels like a valued part of something bigger than themselves.
• Own it We take full ownership of our actions and decisions. We empower one another to lead with confidence, creativity, and a solutions-focused mindset.
• Accountable to our customers We are dedicated to our customers and take our commitments seriously. We do what we say we are going to do.
• Excellence in execution Driven by passion and precision, we exemplify excellence in our delivery with innovative, top-quality results.
• Be bold, fail fast, learn faster We learn as we grow, dare to try, and bravely question. We are not chasing perfection but forever iterating towards it.

These guiding values shape our approach to work, fostering a culture where everyone is inspired to contribute their best.

About the role

Nitro is looking for a commercially minded Senior Manager, Web Strategy & Performance to own the performance of our global web experience and drive measurable improvements in conversion, pipeline, and revenue.

This is a high-impact role that sits at the intersection of digital strategy, conversion rate optimization (CRO), analytics, SEO, and paid performance. You’ll own the strategic roadmap for web performance, working closely with our Performance & Ops, Brand, Product Marketing, and eCommerce teams to improve how we acquire, engage, and convert visitors across every funnel, from first click to closed deal.

The ideal candidate brings 10+ years of experience in web strategy and digital performance within a SaaS or B2B technology environment and a clear, demonstrable track record of web-to-revenue impact. Experience with using data, experimentation, and customer insights to drive revenue growth preferred.

What you’ll do

Web Conversion Strategy & Performance

• Own and evolve Nitro’s web strategy with a primary focus on conversion performance across all key acquisition and revenue funnels.
• Define and manage website KPIs including visitor-to-lead conversion, trial and demo conversion, landing page performance, funnel progression, eCommerce revenue, and pipeline contribution.
• Identify friction points and opportunities across the digital customer journey and prioritize initiatives based on business impact.
• Develop and maintain a roadmap for conversion optimization and website performance improvements.
• Champion a customer-centric approach grounded in qualitative and quantitative research into customer intent and behavior.
• Collaborate with Product Marketing, Demand Generation, Brand, Product, UX, and Engineering teams to deliver cohesive digital experiences.

Conversion Rate Optimization (CRO)

• Lead the company’s experimentation and testing strategy across web properties.
• Design, execute, and analyse A/B and multivariate tests to improve conversion rates and user engagement.
• Translate behavioural analytics, customer insights, and funnel analysis into actionable optimization initiatives.
• Drive continuous improvements in messaging, CTAs, page layouts, forms, onboarding flows, and content experiences.

Paid + Organic Performance Alignment

• Partner closely with the Performance team to ensure landing page strategy, conversion tracking, and funnel measurement are tightly aligned with paid acquisition programs.
• Own the connection between paid traffic quality and web conversion efficiency, bridging the gap between cost-per-click and cost-per-SAO.
• Ensure that web experiences support, reinforce, and improve the performance of paid campaigns across all channels.

eCommerce Conversion

• Partner with the eCommerce team to optimize self-serve conversion flows including trial-to-paid conversion, pricing page performance, and checkout funnel efficiency.
• Bring a PLG (product-led growth) lens to how the web experience supports and accelerates the self-serve revenue line.

SEO & AI-Driven Discovery

• Partner with SEO and content teams to improve organic visibility, engagement, and conversion quality.
• Ensure technical and on-page optimization initiatives align with broader conversion and acquisition goals.
• Understand AI-driven website discovery and optimize how the company structures, presents, and measures content
• Evaluate traffic quality across all acquisition sources and prioritize by conversion efficiency and ROI.

Analytics & Insights

• Own web performance reporting and deliver actionable insights to executive stakeholders and the wider GTM team.
• Utilize tools such as GA4, Looker, HubSpot, Hotjar, Optimizely, or similar platforms to monitor and improve performance.
• Build dashboards and executive reporting frameworks that connect web performance to pipeline and revenue outcomes.

What we’re looking for

• 10+ years of experience in web strategy, digital performance, growth marketing, CRO, or digital experience
• Proven success driving measurable improvements in website conversion performance, digital funnel efficiency, and revenue growth from web.
• Strong experience within SaaS, B2B technology, subscription, or digital commerce environments.
• Deep understanding of CRO, web analytics, SEO, UX principles, digital experimentation, and funnel optimization.
• Strong analytical and problem-solving capabilities with the ability to translate data into strategic recommendations.
• Experience with platforms such as GA4, HubSpot, Looker/Tableau, Optimizely/VWO, and CMS platforms.
• Excellent stakeholder management and executive communication skills.
• Familiarity with PLG (Product-Led Growth) or hybrid sales/self-service models.
• Experience managing enterprise-scale websites with global audiences and multilingual content.

Why Nitro?

Along with our regular benefits and programs (including health, dental, vision, and retirement as standard), we are also very proud to offer a few additional initiatives to future Nitronauts.

Hybrid Work

Our team embraces the hybrid work model, appreciating its blend of flexibility and structure. We combine three days of in-person collaboration at our global offices in Toronto, Dublin, Antwerp, Porto, and Melbourne with the convenience of two days of remote work each week.

Benefits:

Nitro provides all employees with a comprehensive benefits package that includes health insurance, dental and vision coverage, and wellness perks. We also offer pension/401k matching, along with many other country-specific benefits.

Salary Range:

155K - 175K CAD Total

AI disclosure:

Artificial intelligence is not used in Nitro’s recruitment process to screen CVs, assess candidates, or make selection decisions.

Real vacancy:

This role is a current, active vacancy.

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Nitro strongly encourages applications from everyone regardless of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status. We provide an accessible candidate experience and invite you to request any accommodations or adjustments throughout the interview process and beyond.