Global Brand & Communications Leader — Public Safety Tech

Decisive Point; Ottawa; On-site; CAD 140,000 - 190,000; Full time

Job summary

Versaterm, a high-growth SaaS company serving the public safety sector, seeks a Director of Brand and Communications to shape global brand, content and external communications. You will drive a unified market narrative, work with executives, product, sales and people teams, and elevate thought leadership.

You will oversee media relations, brand storytelling, content strategy and creative direction, ensuring messaging reflects innovation and integrity across channels and campaigns.

Qualifications

• Bachelor's degree in Communications, Public Relations, Marketing or related field.
• 10-15+ years of experience in corporate communications or related fields, ideally in public safety or technology, with 5 years of leadership experience.
• Experience developing and evolving brand positioning, messaging and corporate narratives in a high-growth B2B technology environment.
• Strong media relations expertise with established relationships across tech, business and industry media.
• Experience managing and collaborating with creative and communications agencies.
• Exceptional storytelling, writing and executive communication skills.
• Experience developing SEO-informed content strategies to improve discoverability and engagement.

Responsibilities

• Lead the development and execution of Versaterm's communications strategy across media relations, corporate reputation and brand storytelling.
• Drive proactive and reactive media engagement to strengthen Versaterm's position as an industry leader, including thought leadership and executive visibility.
• Manage PR agency partnerships and external communications partners, ensuring message consistency and high-quality execution.
• Develop strategic communications for senior leaders, including keynote speeches, op-eds, thought leadership articles and presentations.
• Oversee corporate announcements, product launches and strategic narratives highlighting innovation and growth momentum.
• Partner with industry analysts, conference organizers and associations to secure earned visibility for Versaterm and its executives.
• Lead crisis and reputation management planning and coordinated response across functions.

Skills

Brand strategy

Media relations

Executive storytelling

Content strategy

Leadership

AI in marketing

SEO content

Education

Bachelor's degree in Communications, Public Relations, Marketing or related field

Job description

Versaterm, a high-growth SaaS company serving the public safety sector, seeks a Director of Brand and Communications to shape global brand, content and external communications. You will drive a unified market narrative, work with executives, product, sales and people teams, and elevate thought leadership.

You will oversee media relations, brand storytelling, content strategy and creative direction, ensuring messaging reflects innovation and integrity across channels and campaigns.