Global Product Marketing Manager

Insight Global; Vancouver; Presencial; CAD 90.000 - 130.000; Jornada completa

Descripción de la vacante

Insight Global is seeking a strategic Product Marketing Manager to drive product positioning, content strategy, and PR efforts on a global scale. The role emphasizes storytelling, data-driven marketing, and collaboration across business units to boost brand awareness and product adoption.

The ideal candidate has 5+ years in product marketing (B2B/B2C), strong writing skills, and experience with SAAS/FinTech, SEO, analytics, and marketing automation.

Formación

• 5+ years of product marketing experience (B2B or B2C).
• Strong writing and storytelling; simplify complex topics.
• Experience with go-to-market and content strategy.
• Knowledge of PR practices and media relations.
• Ability to manage multiple projects in a fast-paced environment.
• Experience in SAAS or FinTech.
• Knowledge of SEO/AEO, analytics tools, and marketing automation.
• Multilingual regional marketing experience.
• Background in journalism, communications, or PR.
• Familiarity with AI sentiment tools.

Responsabilidades

• Craft messaging, positioning, and value propositions for products.
• Lead go-to-market strategies for new launches with collateral.
• Collaborate with product teams to communicate features and use cases.
• Support demand generation with content that drives leads.
• Track KPIs with marketing and sales teams.
• Coordinate with customer experience, sales, and client teams.
• Support press releases and media pitches; assist crisis communications.

Conocimientos

Storytelling

Go-to-Market

Content Strategy

Cross-functional

SEO Analytics

SAAS/FinTech

Multilingual

PR & Media

Project Management

AI Sentiment Tools

Herramientas

AI sentiment tools

Marketing automation

Analytics tools

Descripción del empleo

Job Description

We are looking for a strategic and creative Product Marketing Manager to drive product positioning, content strategy and public relations efforts. This role is responsible for crafting compelling narratives that engage target audiences, enhance brand awareness, and drive product adoption globally. The ideal candidate is a creative storyteller, data-driven marketer, with a strong understanding of product marketing and the ability to translate complex ideas into clear, impactful messaging across B2B and B2C.

Market research- Conduct thorough market research to support the positioning and messaging of our products as well as providing insight to the product teams for future product development- Working closely with the Customer experience team to gain valuable insights from current customers and prospects. Working with an AI tool to create valuable dashboards and actionable insights

Product Marketing

• Craft clear and compelling messaging, positioning, and value propositions that differentiate our products in the market
• Lead go-to-market strategies for new product launches, including the creation of collateral, such as pitch decks, one-pagers and FAQs, to support the sales team in articulating product value.
• Work closely with product teams to understand features, benefits, and use cases to effectively communicate value propositions to customers via different channels.
• Support demand generation campaigns with content that drives lead conversion. Tracking KPIs with the marketing and commercial teams
• Working collaboratively across the organization, being a key part of the marketing and product teams, as well as regular contact with customer experience, sales and client teams

Public Relations & Media Support

• Support the delivery of press releases, media pitches, and executive bylines to secure media coverage.
• Support in managing crisis communications and ensure consistent product messaging across all channels.

Skills and Requirements

• 5+ years of experience in product marketing (B2B or B2C).
• Strong writing and storytelling skills with the ability to simplify complex topics.
• Experience developing and executing go-to-market and content strategies.
• Knowledge of PR best practices and experience working with media.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Excellent writing, editing, and communication skills.
• Ability to work cross-functionally with marketing, product, and sales teams.
• Familiarity with SEO/AEO, analytics tools, and marketing automation platforms.
• Strong project management skills and ability to meet deadlines.
• Experience in SAAS business or FinTech
• Knowledge of multiple languages or experience marketing in different regions.
• Background in journalism, communications, or public relations.
• Experience of using AI enabled sentiment tools

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to [e-mail].