Head of Performance Marketing

Financial Edge; Vancouver; On-site; CAD 120,000 - 160,000; Full time

Job summary

Whitecliffe Global is seeking a senior performance marketer to set paid media strategy for its international campuses. You will direct multiple agencies, allocate budgets by market, and tie media spend to enrolments using GA4 and offline conversion tracking.

You will connect ad platforms to our CRM (Dynamics 365), optimise CAC while growing volume, and lead with data-driven decisions. International collaboration across Canada, New Zealand, Australia and Europe is expected.

Qualifications

• Experience leading paid media strategy and budgets across multiple markets.
• Direct several agencies simultaneously and align across countries.
• Deep hands-on knowledge of Google Ads, Meta and LinkedIn advertising.
• Strong attribution, measurement, and cost-per-acquisition reporting skills.
• Experience integrating a CRM with ad platforms (Dynamics 365 preferred).
• History of lowering acquisition cost while growing volume in high-value sectors.
• Leadership with senior stakeholders and cross-functional teams.
• Willingness to work across time zones to connect with global teams.

Responsibilities

• Own paid media strategy and budget allocation by market.
• Direct multiple agencies and optimize cross-country campaigns.
• Track performance with GA4 and offline conversion data; report CPA.
• Ensure CRM ad-platform integration (Dynamics 365) and data flow.
• Engage regional marketing and admissions to hit enrolment targets.

Skills

Paid media strategy

Agency management

Google Ads

Meta ads

LinkedIn ads

GA4

Offline conversion tracking

Funnel analysis

CPA reporting

CRM integration

Microsoft Dynamics 365

Customer Insights

Leadership

Stakeholder management

Flexible hours

Job description

About Whitecliffe Global

Whitecliffe is an independent tertiary institution known for creative, industry-connected education, with campuses in New Zealand, Australia, Germany and Canada.

We are growing quickly across four countries and building a group commercial team to match. Our campuses in Auckland, Sydney, Berlin and Toronto are moving onto one CRM, with one weekly view of the student pipeline and a growing global agent network. This role brings the same consistency to how we invest in paid media.

About the role

This is a new group leadership role. You will set paid media strategy for Whitecliffe in New Zealand, Australia, Germany and Canada, and direct every media agency we work with. You will be measured on students, not leads: your success is our group cost per enrolment.

You will own budget allocation by market, bidding strategy, attribution and the conversion data that links media spend to enrolments in Microsoft Dynamics 365. You will set one performance standard and one agency scorecard for the group. You will also work closely with regional marketing and admissions leads, who share responsibility for each campus's enrolment target.

About you

You are a performance marketer who thinks commercially and lets the data decide. You are comfortable setting strategy and getting into ad accounts and tracking. You enjoy holding agencies to a clear standard, moving budget to where it works, and explaining the numbers to people who aren't marketers. You want to be measured on real outcomes, and you will be energised by building something new across a growing international group.

What you will bring

• Depth of capability and experience in performance or digital marketing, including at least 3 years leading paid media strategy and budgets
• Experience directing several agencies at once, ideally across more than one country or market
• Deep hands-on knowledge of Google Ads, Meta and LinkedIn, including bidding strategy and budget allocation
• Strong attribution and measurement skills: GA4, offline conversion tracking, funnel analysis and cost-per-acquisition reporting
• Experience connecting a CRM to ad platforms (Microsoft Dynamics 365 / Customer Insights desirable)
• A track record of measurably lowering acquisition cost while growing volume
• Experience in higher education, international student recruitment or another long-cycle, high-value acquisition sector (desirable)
• Confident leadership and influence, including with senior stakeholders and teams you don't manage directly
• Willingness to work some early and late hours to connect with teams in Auckland, Sydney and Berlin
• Legal right to work in Canada and ability to work on campus in Toronto

If you want to shape how a growing international education group wins students, and to be measured on the results, we would love to hear from you.

Whitecliffe is committed to an inclusive and accessible hiring process. If you need any support or adjustments to take part in the interview or assessment process, please let us know when you apply.