Global Head of Demand Gen & Growth

Paddle group; Toronto; Hybrid; CAD 150,000 - 210,000; Full time

Benefits offered by this job

Stock options

Unlimited holidays

Enhanced parental leave

Private healthcare

Well-being initiatives

Job summary

Paddle is seeking a proven Director of Demand Generation to own and scale our global demand engine across PLG and sales-led motions. You will lead a high-performing team, align with Sales, Growth, Product Marketing, Brand and RevOps, and drive predictable pipeline in a hybrid, hub-based environment.

You will build repeatable, data-driven campaigns across paid, SEO, ABM, lifecycle, and web, optimise attribution, and use AI to accelerate testing and personalisation at scale.

Qualifications

• 8+ years in marketing leadership for B2B SaaS, with 3+ years in directing pipeline ownership at Director level or equivalent across PLG and sales-led motions.
• Proven track record building and scaling demand engines delivering signups, PQLs, SQLs and revenue.
• Expertise across paid media, SEO, ABM, lifecycle, web, integrated into a data-led system.
• Strong financial fluency: CAC, velocity, LTV, attribution, budget prioritisation.
• Segment-aware strategy by GTM motion and by market tier.
• AI-literate with a focus on experimentation and automation.
• Cross-functional leadership with Sales, Growth, Product Marketing, and Web.
• People-first leadership building high-performing teams.

Responsibilities

• Own and drive global demand strategy across PLG and sales-led motions, aligned to GTM, ICPs and revenue goals.
• Deliver full-funnel pipeline growth across channels (paid, SEO, ABM, lifecycle, web) tailored by segment.
• Build scalable programs for startup to enterprise tiers with measurable impact.
• Develop ABM motions (1:1, 1:few, 1:many) to accelerate high-value accounts.
• Partner with Sales, Growth, Product Marketing, Brand and Web to deliver connected campaigns and pipeline.
• Lead takedown campaigns with Rev Marketing and PMM to fuel opportunities.
• Own reporting, optimisation and funnel attribution from signups to revenue.
• Leverage AI to accelerate testing, targeting, personalisation and workflow automation.
• Build scalable martech and data infrastructure with a repeatable operating cadence.
• Hire, coach and grow a high-performing team with clear accountability.

Skills

Demand generation

B2B SaaS

Multi-channel marketing

Team leadership

ABM

Data-driven

Job description

Paddle is seeking a proven Director of Demand Generation to own and scale our global demand engine across PLG and sales-led motions. You will lead a high-performing team, align with Sales, Growth, Product Marketing, Brand and RevOps, and drive predictable pipeline in a hybrid, hub-based environment.

You will build repeatable, data-driven campaigns across paid, SEO, ABM, lifecycle, and web, optimise attribution, and use AI to accelerate testing and personalisation at scale.