Global Brand Insights Lead

lululemon; Vancouver; Hybrid; CAD 112,000 - 147,000; Full time

Benefits offered by this job

Extended health benefits

Generous employee discount

Fitness & yoga classes

Time off

Job summary

lululemon in Vancouver is seeking a Global Brand Insights Manager to lead the Quantitative Brand Insights portfolio across global markets. You will manage the Global Brand Health Tracker, drive multi-methodology research, and oversee the Guest Insights Panel to inform brand strategies and initiatives.

The role partners with regional teams (NA, EMEA, APAC, China), mentors analysts, and ensures insights are integrated into marketing measurement. Hybrid workplace with strong collaboration culture.

Qualifications

• 6+ years of progressive Primary Market Research Experience, with 4+ years leading multi-country Brand Trackers.
• Excellent project management, problem solving, communication and report writing skills.
• Social listening experience is a plus; global experience outside North America is a plus.

Responsibilities

• Oversee and evolve lululemon's Global Brand Health Tracking program across markets.
• Lead all phases of quantitative brand research, design, auditing, analysis, and reporting.
• Deliver actionable insights through dashboards, scorecards, and workshops across regions.
• Embed tracking insights into global and regional brand strategies and marketing measurement frameworks.
• Mentor analysts and collaborate with qualitative teams to create integrated narratives.

Skills

Brand insights leadership

Global market research

Cross-functional collaboration

Project management

Storytelling & reporting

Social listening

Global experience

Alida panel management

Tools

Alida

Job description

lululemon in Vancouver is seeking a Global Brand Insights Manager to lead the Quantitative Brand Insights portfolio across global markets. You will manage the Global Brand Health Tracker, drive multi-methodology research, and oversee the Guest Insights Panel to inform brand strategies and initiatives.

The role partners with regional teams (NA, EMEA, APAC, China), mentors analysts, and ensures insights are integrated into marketing measurement. Hybrid workplace with strong collaboration culture.