Global Brand Insights Lead

Lululemon Athletica; Vancouver; On-site; CAD 112,000 - 147,000; Full time

Benefits offered by this job

Extended health and dental benefits

Paid time off

Employee discount

Fitness & yoga classes

Parenthood top-up

Development courses

Mentorship programs

Leadership series

Job summary

lululemon is seeking a Global Brand Insights Manager to lead quantitative research and the Global Brand Health Tracker across global markets. You will partner with Global and Regional Brand teams to deliver actionable insights that inform brand strategy and measurement.

Ideal candidates have 6+ years in primary market research with multi-country tracker experience, strong collaboration, and data storytelling skills.

Qualifications

• 6+ years of progressive Primary Market Research Experience, with 4+ years leading, analyzing and socializing complex, multi-country Brand Trackers.
• Highly collaborative, fostering trust and alignment across diverse team
• Excellent project management, problem solving, communication and report writing skills
• Global experience a plus (outside of North America)

Responsibilities

• Oversee lululemon’s complex, multi-market Global Brand Health Tracking program.
• Lead all phases of the Quantitative Research and the Global Brand Health Tracker including intake, discovery, questionnaire design, auditing, vendor management, data visualization, analysis, reporting, and presentations.
• Deliver actionable insights through dashboards, reports, scorecards, trainings, and quarterly workshops using multi-methodology research.
• Drive integration of Brand Tracking insights into global and regional brand strategies and marketing measurement frameworks.
• Define and maintain systems and processes to democratize Global Brand Tracking data across the organization.

Skills

Global Brand Insights

Quantitative Research

Brand Tracking

Collaboration

Vendor Management

Storytelling

Job description

lululemon is seeking a Global Brand Insights Manager to lead quantitative research and the Global Brand Health Tracker across global markets. You will partner with Global and Regional Brand teams to deliver actionable insights that inform brand strategy and measurement.

Ideal candidates have 6+ years in primary market research with multi-country tracker experience, strong collaboration, and data storytelling skills.