lululemon Senior Brand Marketing Manager

lululemon; Vancouver; On-site; CAD 112,000 - 147,000; Full time

Benefits offered by this job

Extended health and dental benefits

Fitness & yoga classes

Employee discount

Career development opportunities

Job summary

lululemon in Vancouver, Canada, seeks a Senior Brand Manager to drive NA brand marketing across channels. You will lead cross-functional teams, shape strategy, and craft integrated campaigns that elevate guest experience and growth.

The role emphasizes partnership, creativity, and strong stakeholder management, with hybrid work onsite most weeks and a competitive compensation package including benefits and bonus opportunities.

Qualifications

• Bachelor's degree in Business or Marketing with 8–10 years in marketing roles.
• Deep understanding of brand and product marketing for omnichannel initiatives.
• Proven ability to develop paid media strategy and creative optimization.
• Excellent written and verbal communication for executive audiences.

Responsibilities

• Refine and evolve the NA Brand Marketing Strategy.
• Lead omni-channel campaigns with cross-functional teams.
• Develop creative briefs and guide agencies on-set.
• Inform Global brand strategies with regional insights.
• Manage project roadmap, budget tracking, and KPIs.

Skills

Brand marketing

Omnichannel campaigns

Paid media strategy

Creative brief development

Cross-functional leadership

Executive stakeholder communication

Project management

Trend analysis

Education

Bachelor's degree in Business or Marketing

Tools

Smarsheet

Job description

Description & Requirements

who we are

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

about this team

The North America Brand Marketing team is responsible for creating brand marketing efforts across all channels to deliver guest communication for the North America business.

As Senior Brand Manager, you will report into the Sr. Manager, NA Brand, and be responsible for bringing the lululemon brand to our guests through various campaigns across a variety of channels. At the center of the marketing organization, the Senior Brand Manager role is an experienced marketer providing leadership across all marketing channels and brand creative, bringing to life innovative integrated campaigns across brand, partnerships and sports moments. They elevate all initiatives with sound business strategies, that invite strong partnership and co-creation leading cross functional workstreams to deliver a seamless guest journey.

core responsibilities

• Refine and evolve the North America Brand Marketing Strategy
• Leading large scale and complex marketing initiatives/campaigns requiring development of strategy, cross functional marketing plans and execution of integrated omni-channel campaigns.
• Lead cross functional partner enrolment, manage key gates, and ensure any partnership integrations & partnership-led moments are resourced, planned for and executed.
• Develop strong and clear creative briefs that inspire creative teams and drive impact, including insight development, competitor and market trends, category opportunities, establishing campaign objective + KPIs, target audience, and messaging hierarchy.
• Support creative development with internal or external agencies, providing strategic advice rooted in clear business & brand needs and acting as key stakeholder on-set
• Lead large-scale, complex marketing initiatives, developing strategy, cross-functional marketing plans and executing integrated omni-channel campaigns.
• Inform Global brand strategies with regional insights, developing localized marketing plans and messaging architecture that guide the consumer journey for deploying global initiatives in North America.
• Partner with cross-functional teams (e.g., Merchandising, Retail Marketing, Ecommerce, Digital, Paid Media, Social, PR, Community, Sports Marketing) to execute best-in-class campaigns and enhance the consumer experience across various touchpoints.
• Manage Project Roadmap/Timeline, Budget Tracking, and Deliverables Lists with the support of a Brand Specialist, while setting and driving KPIs, measuring, and reporting results and learnings.

qualifications

• Bachelor's degree in Business or Marketing and 8-10 years of experience in marketing or agency roles, within the Retail, Apparel, Sport, or product marketing sectors, with global market experience/knowledge.
• Deep understanding of brand and product marketing, leveraging guest and product insights to drive omnichannel initiatives from inception to execution.
• Proficient in developing paid media strategy and creative optimization driving breakthrough engagement.
• Energetic, creative thinker with a strong grasp of future marketing trends, culture, and competitive dynamics.
• Extensive experience in creative brief development and collaboration with creative teams/agencies, including on-set work.
• Excellent written & verbal communication skills, with the ability to create compelling presentations and rally cross-functional teams as a passionate storyteller.
• Experience with project management tools (ie, Smarsheet) and timeline development
• Adaptable and positive in managing changing priorities and changing deliverables or business needs
• Strong strategic thinking skills and comfort with ambiguity, along with experience preparing materials for executive audiences.
• Active engagement with trends in sport, fashion, lifestyle, and entertainment culture.
• Experience working with professional athletes, celebrity talent, or top tier influencers is valued

must haves

• Acknowledge the presence of choice in every moment and take personal responsibility for your life.
• Possess an entrepreneurial spirit and continuously innovate to achieve great results.
• Communicate with honesty and kindness and create the space for others to do the same.
• Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
• Foster connection by putting people first and building trusting relationships.
• Integrate fun and joy as a way of being and working, aka doesn't take yourself too seriously.

additional notes

Authorization to work in Canada is required for this role.

compensation and benefits package

lululemon's compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and teamperformance. Thetypical hiring range for this position is from $112,000 - $147,000 annually ; the base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program and subject to program eligibility requirements.

At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth:

• Extended health and dental benefits, and mental health plans
• Paid time off
• Savings and retirement plan matching
• Generous employee discount
• Fitness & yoga classes
• Parenthood top-up
• Extensive catalog of development course offerings
• People networks, mentorship programs, and leadership series (to name a few)

Note: The incentive programs, benefits, and perks have certain eligibility requirements. The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.

workplace arrangement

Hybrid

In-person collaboration and connection is important to our culture. Work is performed onsite, minimum 4 days per week.

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