General Manager

Thejointcannabis; Winnipeg; On-site; CAD 60,000 - 80,000; Full time

Job summary

The Joint Cannabis is seeking a General Manager to lead their Winnipeg location, driving success through operational excellence and a guest-first culture. This position requires a minimum of 3 years in retail and strong experience in unionized environments.

The ideal candidate will possess an entrepreneurial mindset, ensuring team empowerment and adherence to compliance while promoting a positive and inclusive culture.

Compensation includes training, support, and opportunities for growth within a respected cannabis retailer.

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Qualifications

• Proven experience in a unionized team environment.
• Ability to manage and motivate diverse teams effectively.
• Experience with compliance and safety regulations.

Responsibilities

• Lead and inspire teams to achieve high performance.
• Ensure all customer interactions are welcoming and compliant.
• Oversee daily operations and financial performance.

Skills

Leadership in unionized environments

Entrepreneurial mindset

Coaching and mentoring

Inventory management

Customer service

Education

Minimum 3 years retail experience

Minimum 1 year supervisory experience

Provincial Cannabis Certification – Smart Choices

Tools

Microsoft Office

Job description

Job Description

Posted Friday, June 19, 2026 at 6:00 AM

About Us

The Joint Cannabis has been proudly serving customers across the Prairies and Canada since 2007. Starting as a tobacconist and glass galley before legalization, we’ve grown into one of the region’s leading cannabis retailers. Today, we operate multiple locations in Manitoba and Saskatchewan, offering an unmatched selection of cannabis and accessories at competitive prices.

Our mission is simple: to provide exceptional service, quality products, and a retail environment that feels approachable and inviting. We’re passionate about staying ahead of trends and offering one of the most extensive selections of cannabis and accessories across the Prairies, at prices that make sense. When you join The Joint, you’re joining a team that values curiosity, collaboration, and growth. We believe in creating an environment where employees feel supported, empowered, and proud to deliver exceptional experiences every day.

Title

General Manager

Reports To

Director of Operations

Job Overview

The General Manager is the driving force behind the success and culture of their assigned location(s); according to set goals and business objectives. With a balance of entrepreneurial spirit and strong operational expertise, this role is accountable for overall profitability, compliance, and team leadership. The General Manager will cultivate a guest-first environment, shift culture through empowerment, and align daily operations with long-term business strategy.

This role requires a leader who thrives in fast-paced, dynamic environments and has experience working within unionized environments, ensuring collaboration, fairness, and respect are at the core of team engagement whilst aligning with business strategy. All General Managers are expected to be stewards of compliance and education, leading by example, providing education, and reinforcing company standards.

Core Competencies & Requirements

• Proven experience leading teams in a unionized environment.
• Strong entrepreneurial mindset with the ability to think strategically while executing operationally.
• Demonstrated success as a culture shifter, fostering empowerment and accountability across teams.
• Business acumen with experience in driving growth, improving processes, and executing strategic initiatives.
• Accountability and dependability.
• Ethics and integrity.
• Excellent time management and prioritizing skills.
• Demonstrated ability to train, coach, mentor and motivate staff.
• Inventory management skills.
• High level of proficiency with Microsoft Office.
• Strong customer service and troubleshooting skills.
• Able to plan and organize work effectively and ensure its completion.
• Well-defined sense of diplomacy, including solid negotiation, conflict resolution, and people management skills.
• Ability to learn and adapt to sales software quickly.
• Professional, responsive, and positive work attitude.
• Meticulous records maintenance skills.

Job Duties

Leadership & Culture

• Inspire, empower, and motivate team members to achieve performance excellence.
• Act as a culture leader, fostering an inclusive and positive workplace where people thrive.
• Build strong relationships with union partners, ensuring open communication and mutual respect.
• Drive coaching conversations, set clear expectations, and hold teams accountable to results.

Guest Experience & Sales

• Champion a guest-first culture, ensuring all customer interactions are welcoming, informed, and compliant.
• Implement business strategies to grow sales, expand market presence, and enhance brand reputation.
• Monitor and respond to customer feedback, ensuring service excellence.

Operational Excellence

• Oversee daily operations, ensuring compliance with all company policies and regulations.
• Lead inventory management, pricing, product presentation, and seasonal merchandising.
• Ensure health, safety, and security standards are met at all times.
• Review financial performance, manage expenditures, and drive profitability.
• Oversee banking, reconciliations, and reporting of sales and operations.

Strategic Impact

• Collaborate with senior leadership to align local operations with corporate strategy.
• Identify opportunities for operational improvements and implement innovative solutions.
• Act as a brand ambassador in the community, promoting business growth and strong relationships.

Education, Training and Experience

• Minimum of 3 years work experience in the retail industry.
• Minimum of 1 year work experience in a supervisory role in a retail environment.
• Proven experience leading within a unionized environment and labour relations management.
• Provide Basical Criminal Background check.
• Provincial Cannabis Certification – Smart Choices

Working Conditions

• Some travel may be required.
• Ability to attend and conduct presentations.
• Manual dexterity required to use desktop computer and peripherals.
• Ability to lift 25 pounds.
• Overtime as required.

The Joint Cannabis respects the diversity of the people it hires and serves. Inclusion to us means fostering a workplace in which individual differences are recognized, appreciated, respected, and responded to in ways that fully develop and utilize each person’s talents and strengths.

This application may be evaluated using AI technology as part of our process. Final hiring decisions are made by people. Thank you for your interest and application, only those selected for next steps will be contacted.