Full Time Sales Consultant

Lactalis Canada; Thunder Bay; On-site; CAD 50,000 - 70,000; Full time

Job summary

A leading company in the dairy industry is seeking a Sales Representative in Thunder Bay, Ontario. The role involves executing sales strategies, managing retail relationships, and driving revenue growth through effective merchandising and promotional plans. Candidates should have 1-2 years of relevant sales experience and strong analytical skills. The company offers competitive compensation, a performance-based bonus, and opportunities for career advancement.

Benefits

Performance-based bonus system

Pension program with employer match

Volunteer day to give back to the community

Opportunities for internal career advancement

Qualifications

• 1-2 years of sales experience in the CPG industry or related field.
• Knowledge of the grocery industry and retail marketplace.
• Valid company vehicle or car allowance.

Responsibilities

• Developing sales plans based on weekly coverage models.
• Performing administrative duties such as business review reports.
• Monitoring market activity and supporting new product launches.

Skills

Analytical skills

Planning

Presentation

Negotiation

Problem-solving

Tools

Microsoft Office

Nielsen data

SAP

Job description

Sales Representative
Location: Thunder Bay, Ontario

Our journey revolves around enhancing the lives of Canadians through a rich variety of dairy delights, including some of Canada's favorite dairy brands such as Black Diamond Cheese, Lactantia Milk, Astro Yogurt, Balderson Cheese, and Cheestrings. With a 140-year legacy driven by innovation and unwavering quality, we’re seeking like-minded individuals to join us in shaping our next chapter.

The Sales Representative is responsible for executing Lactalis' sales strategy at retail to drive profitable revenue growth. This includes managing business relationships at retail, generating new business, and ensuring merchandising plans, display techniques, and inventory management eliminate product out-of-stock situations. The role involves executing promotional plans, store coverage models, securing distribution and secondary displays, and building top-line sales through prospecting and leveraging existing locations.

Key responsibilities include:

1. Developing sales plans for each Division based on weekly coverage models to meet listing and merchandising objectives.
2. Performing administrative duties such as business review reports, budget reports, and display/distribution summaries.
3. Monitoring market activity, competitive listings, and supporting new product launches and marketing campaigns.
4. Achieving distribution goals and executing store coverage models aligned with the field sales process.

Qualifications include:

1. 1-2 years of sales experience in the CPG industry or related field.
2. Strong analytical, planning, presentation, negotiation, and problem-solving skills.
3. Knowledge of the grocery industry and retail marketplace.
4. Proficiency in Microsoft Office, Nielsen data, and SAP.
5. Valid company vehicle or car allowance.

We offer:

• A performance-based bonus system.
• A pension program with an employer match of up to 6%.
• A volunteer day to give back to the community.
• Opportunities for internal career advancement and potential international mobility.

Our ESG roadmap emphasizes sustainability and community impact. We are committed to fostering an inclusive environment that reflects the diversity of our communities. If accommodations are needed due to a disability, please inform our Talent Acquisition team. Note: Lactalis Canada does not conduct credit or background checks through LinkedIn.