Freelance Senior Media Planner

Publicis Groupe; Toronto; On-site; CAD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a freelance Senior or Supervisor Media Planner to join their dynamic performance media strategy team. This role offers the chance to work on exciting projects while leveraging data-driven insights and cultural understanding to achieve measurable results. You'll be responsible for overseeing campaign performance, analyzing data, and building strategic media plans that align with client goals. Join a vibrant workplace that values diversity and fosters individual growth, where you can make a significant impact in the media landscape.

Benefits

3 weeks minimum vacation

Additional long weekend days

Holidays closures

Birthday off

Free Headspace memberships

Wellness credits

Technology credits

Market leading savings plan

Qualifications

• 2-3 years experience in digital and performance media planning.
• Strong analytical abilities and proficiency in math.
• Ability to effectively utilize media research resources.

Responsibilities

• Oversee campaign performance reporting and optimization.
• Build media strategies aligned with marketing objectives.
• Manage budget allocations and client communications.

Skills

Data Analysis

Strategic Thinking

Communication Skills

Negotiation

Problem Solving

Analytical Abilities

Education

Bachelor's degree in Advertising

Bachelor's degree in Marketing

Bachelor's degree in Business Administration

Bachelor's degree in Communications

Tools

MS Excel

MS Word

MS PowerPoint

CM360

Job description

Company description

Publicis Media is one of Canada’s fastest growing Media Agency networks. The secret sauce? A pool of talented individuals who learn from each other (while tapping into global centres of excellence) and transparency at the core of everything we do, from data reporting to billing all the way to agency leadership. The result is a blend of meaningful work for some of Canadas’ favorite brands and endless opportunities to grow for our team members.

Publicis Media has experienced an incredible growth rate over the past years. The network has transformed and moved at the pace of culture.

Publicis Media Canada is proud to be Great Places to Work certified and recognized with Best Workplaces for Today’s Youth. We provide continuing opportunities for career growth by fostering a diverse work environment that respects and supports individual contributions and opinions.

We also offer our employees market leading benefit and incentive programs. You’ll be provided with 3 weeks minimum vacation to start plus additional long weekend Publicis days, holidays closures, your birthday off, free Headspace memberships, wellness and technology credits, and a market leading savings plan.

We strive to provide what matters to you personally with the ability to choose and modify programs to suit your lifestyle.

Overview

At Publicis Media, we’re looking for a freelance Senior or Supervisor Media Planner to join our performance media strategy team — experts who combine data-driven insights with cultural understanding to drive real, measurable results for our clients.

As a freelancer, you'll have the flexibility to plug into exciting projects while partnering with a team that's moving at the pace of culture. We’re seeking a detail-oriented, strategic thinker who’s comfortable analyzing data, presenting insights, and coaching junior team members.

Responsibilities

1. Own day-to-day campaign oversight, focusing on performance reporting, analysis, and optimization.
2. Analyze campaign data daily, compile/check reporting from partners and CM360, and identify optimization opportunities.
3. Stay on top of the client’s business goals, audience insights, industry trends, and competitive landscape.
4. Build media strategies that directly align with marketing objectives and consumer behavior.
5. Oversee budget allocations and ensure media plans are strategic, effective, and cost-efficient.
6. Present plans to clients and guide planners on the development of decks and strategies.
7. Build strong relationships with media partners and execution teams.
8. Use syndicated media research and reporting tools to enhance strategies.
9. Own status documents, internal communications, and client updates.
10. Lead POV (Point-of-View) development on trends, tools, and opportunities.
11. Manage data collection and monthly billing accuracy.

Qualifications

1. Understanding of the digital and traditional performance marketing ecosystem
2. 2-3 years experience planning online and offline channels with emphasis on digital and performance media
3. Bachelor's degree; degree or concentration in advertising, marketing, business administration, and communications preferred
4. Strong written and verbal communication and presentation skills
5. Demonstrated experience in negotiation
6. Able to work successfully within a team, owning projects and knowing when to delegate to manage a high volume client, while meeting deadlines
7. Demonstrated critical thinking and problem solving abilities
8. Strong analytical abilities & proficiency in math
9. Ability to effectively utilize media research and reporting resources
10. Technical proficiency, particularly with media systems and MS Excel, Word and PowerPoint

Additional information

Publicis Media is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices. We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. Please contact our recruiter for any questions, accommodations or specific requests. We thank all candidates for their interest in Publicis Media however, only those candidates selected for an interview will be contacted.