Planner, Communications Designer

Initiative; Toronto; Hybrid; CAD 70,000 - 85,000; Full time

Job summary

An innovative agency is seeking a Communications Designer to join their dynamic team. This role involves managing media planning products, preparing and presenting media plans, and ensuring flawless media executions. You'll work collaboratively within an integrated media planning team, leveraging insights to drive successful campaigns. With a focus on personal development and a flexible hybrid work model, this position offers a unique opportunity to grow within a global network. Join a company that values diversity and fosters an inclusive environment, where your contributions will make a meaningful impact on ambitious brands.

Benefits

Generous paid time off

Flexible hybrid work model

Formal training opportunities

Community-based employee groups

Mental health training

Inclusion education

Qualifications

• Background in Marketing or Advertising is preferred.
• Junior experience in integrated media planning is required.
• Strong communication and organizational skills are essential.

Responsibilities

• Prepare and present integrated media plans and proposals.
• Maintain media plans and evaluate campaign performance.
• Build strong client relationships and manage budgets.

Skills

Marketing

Advertising

Integrated Media Planning

Client Service Orientation

Communication Skills

Organizational Skills

Problem Solving

Learning Agility

Education

Bachelor's Degree in Marketing or Advertising

Tools

Microsoft Office Suite

Media Research Tools (e.g., Clear Decisions, Vividata, Neilson)

Media Tools (e.g., Prisma)

Job description

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The role of a Communications Designer is to manage our media planning product through preparing and presenting media plans, proposals, and analysis. This role requires you to work as part of an integrated media planning team to ensure the product is grounded in insights and experience, resulting in flawless media executions.

Key Responsibilities

1. Prepare, write and present integrated media plans, proposals and analysis that satisfy client objectives and that go beyond the brief.
2. Maintain the media plan and regularly evaluate the campaign performance.
3. Prepare and present evaluations of media opportunities, media trends and issues of interest to clients.
4. Build and maintain strong client relationships and respectful partner relationships by demonstrating your ability to be responsible, reliable, and resourceful.
5. Initiate and coordinate the media buying process in order to deliver exceptional results.
6. Oversee the administration and maintenance of the media plan.
7. Responsible for accurate and timely client finance reports and budget control reports (BCRs).
8. Ensure client budgets are managed and on track.
9. Support the creation of campaign post reports.
10. Source and evaluate proposals from media partners as required.
11. Assist with document creation: presentations, visual summaries, schedules and reports.
12. Prepare media Point of Views (POVs)/evaluations.
13. Remain up to date with latest updates from major media partners.
14. Continue to proactively develop knowledge of the media landscape.

Desired Skills & Experience

1. Professional or educational background in Marketing and/or Advertising would give leverage to this application.
2. Junior level of experience in integrated media planning.
3. Experience within an integrated advertising agency an asset.
4. Driven desire to develop and excel in a media career.
5. Client service oriented.
6. Strong learning agility, with a passion for continuous development.
7. Knowledge of media research tools (e.g. Clear Decisions, Vividata, Neilson), and media tools (e.g. Prisma) would give leverage to this application.
8. Excellent communication skills (both written and verbal).
9. Highly developed organizational skills with a strong attention to detail and accuracy.
10. Ability to work collaboratively as well as independently.
11. Proactive approach to problem solving, assisting the team, self-development, etc.
12. Ability to develop and foster relationships with media partners.
13. Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).

Initiative unlocks business growth for the world’s most ambitious brands. We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Initiative builds Fame and Flow for brands like Amazon, RBC, LEGO, Nintendo and Canada Goose. Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Our agency celebrates diversity in an inclusive environment where all of our 9,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world. Initiative Canada has received many of the industry’s most coveted awards, including two gold Strategy Media Agency of the Year awards, eight Cannes Lions, and a position on WARC's Top 50 Most Effective Media Agencies in the World. In 2023 Initiative was named the North American Network of the Year by the Festival of Media, and Global Network of the Year by both Ad Age and Ad Week. To learn more, visit initiative.com.

What's in it for you?

• Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
• A flexible hybrid work model that works for you.
• A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
• A chance to be part of and grow within a global network of agencies.
• The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.

Initiative is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to [e-mail]

Seniority level

• Associate

Employment type

• Full-time

Job function

• Advertising, Strategy/Planning, and Marketing
• Industries: Advertising Services, Marketing Services, and Broadcast Media Production and Distribution

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