Forklift specialist

Randstad Canada; Edmonton; Presencial; CAD 55 000 - 110 000; Tempo integral

Resumo da oferta

Randstad Canada is seeking an experienced Freelance Paid Media Specialist to manage and optimise paid social campaigns for an established B2B technology company. You will work closely with the Demand Generation team to drive pipeline and improve performance across the customer journey, blending hands-on execution with strategic recommendations.

This hands-on role focuses on LinkedIn, Meta, and Reddit campaigns, requiring strong analytics, budget management, and independent collaboration with

Qualificações

• Strong hands-on experience in B2B SaaS or B2B technology paid social.
• Deep expertise in LinkedIn Ads and Meta Ads.
• Experience managing meaningful paid media budgets.
• Strong understanding of B2B demand generation and full-funnel marketing.
• Strong analytical and campaign optimisation skills.
• Ability to work independently while communicating proactively with stakeholders.
• Experience with Reddit Ads is highly desirable.
• Experience with 6sense, StackAdapt, programmatic display, CTV or podcast advertising is an advantage.

Responsabilidades

• Manage and optimise paid social campaigns across LinkedIn, Meta/Facebook and Reddit.
• Monitor campaign performance, budgets, pacing and bid strategies.
• Build and launch campaigns using creative and copy supplied by internal teams.
• Continuously test and optimise audiences, targeting, placements and creative.
• Identify opportunities to improve campaign efficiency and performance.
• Support conversion tracking, measurement and reporting.
• Recommend paid social strategies that support broader demand generation and pipeline goals.
• Collaborate with internal Demand Generation, Creative and Web teams.
• Proactively share platform trends, insights and optimisation opportunities.

Conhecimentos

B2B paid social

LinkedIn Ads

Meta Ads

Campaign optimisation

Analytics

Independent working

Stakeholder communication

Reddit Ads experience

6sense

StackAdapt

Programmatic display

CTV advertising

Podcast advertising

Ferramentas

6sense

StackAdapt

Programmatic display

CTV

Podcast advertising

Reddit Ads

Descrição da oferta de emprego

We are looking for an experienced, hands-on Freelance Paid Media Specialist to manage and optimise paid social campaigns for an established B2B technology company.

You will work closely with the Demand Generation team to improve campaign performance across the customer journey, with a strong focus on driving pipeline. This role combines hands-on campaign execution and optimisation with strategic recommendations.

Responsibilities

• Manage and optimise paid social campaigns across LinkedIn, Meta/Facebook and Reddit.
• Monitor campaign performance, budgets, pacing and bid strategies.
• Build and launch campaigns using creative and copy supplied by internal teams.
• Continuously test and optimise audiences, targeting, placements and creative.
• Identify opportunities to improve campaign efficiency and performance.
• Support conversion tracking, measurement and reporting.
• Recommend paid social strategies that support broader demand generation and pipeline goals.
• Collaborate with internal Demand Generation, Creative and Web teams.
• Proactively share platform trends, insights and optimisation opportunities.

Requirements

• Strong hands-on experience in B2B SaaS or B2B technology paid social.
• Deep expertise in LinkedIn Ads and Meta Ads.
• Experience managing meaningful paid media budgets.
• Strong understanding of B2B demand generation and full-funnel marketing.
• Strong analytical and campaign optimisation skills.
• Ability to work independently while communicating proactively with stakeholders.
• Experience with Reddit Ads is highly desirable.
• Experience with 6sense, StackAdapt, programmatic display, CTV or podcast advertising is an advantage.

This is a hands-on paid social role and does not include paid search responsibilities.