Performance Marketing Specialist

Placements24; Kimberley; Hybrid; CAD 60,000 - 90,000; Full time

Benefits offered by this job

Competitive salary & bonuses

Fully remote with flexible work-life

Access to advanced marketing tools

Job summary

Placements24 is seeking a Performance Marketing Specialist to join our remote team. You will plan, implement, and optimize paid campaigns across Google, Meta, and LinkedIn to drive lead generation and customer acquisition.

As a data-driven marketer, you will manage budgets, analyze performance metrics, and continuously refine strategies to maximize ROI in a remote-first environment.

Qualifications

• Bachelor's degree in Marketing, Business, Economics, or related field.
• 2–4 years of hands-on performance marketing with paid channels.
• Proficiency with Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager; strong analytics.

Responsibilities

• Develop and execute paid media strategies across platforms like Google Ads, Facebook Ads, LinkedIn Ads.
• Manage campaign budgets effectively, ensuring optimal spend and ROI.
• Conduct keyword research, audience segmentation, and campaign targeting.

Skills

Paid media experience

Analytics

Conversion optimization

Campaign optimization

Education

Bachelor's degree in Marketing/Business

Tools

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

Google Analytics

Job description

About the Role

Our client is seeking a results-driven Performance Marketing Specialist to join their team, operating remotely. This role is focused on planning, implementing, and optimizing paid advertising campaigns across various digital channels to achieve specific performance goals, such as lead generation and customer acquisition. You will be responsible for managing budgets, analyzing campaign data, and continually refining strategies to maximize ROI. This is an ideal opportunity for a data-oriented marketer to take ownership of performance campaigns and drive tangible business outcomes in a flexible, remote-first work environment.

Key Responsibilities

• Develop and execute paid media strategies across platforms like Google Ads, Facebook Ads, LinkedIn Ads, etc.
• Manage campaign budgets effectively, ensuring optimal spend and return on investment.
• Conduct keyword research, audience segmentation, and campaign targeting to reach the most relevant prospects.
• Monitor campaign performance daily, analyzing key metrics and identifying areas for optimization.
• Create compelling ad copy and creative assets, working with design teams as needed.
• A/B test different campaign elements (ad copy, creatives, landing pages) to improve performance.
• Provide regular performance reports with actionable insights and recommendations to stakeholders.
• Stay up-to-date with the latest trends and best practices in performance marketing.

Requirements

• Bachelor's degree in Marketing, Business, Economics, or a related field.
• 2-4 years of hands-on experience in performance marketing, with a focus on paid channels.
• Proven experience managing successful paid search and paid social campaigns.
• Proficiency with ad platforms (Google Ads, Meta Ads Manager, LinkedIn Campaign Manager).
• Strong analytical skills with experience in Google Analytics and other reporting tools.
• Excellent understanding of conversion rate optimization (CRO) principles.

Benefits

• Competitive salary and performance-based bonuses.
• Fully remote position offering significant work-life flexibility.
• Access to advanced performance marketing tools and training.
• Comprehensive health and retirement benefits.
• Opportunity to drive significant business results in a dynamic online landscape.