Senior Manager, Paid Social (B2B)

Marketbridge; Toronto; Remote; CAD 112,000 - 140,000; Full time

Benefits offered by this job

Flexible PTO

Medical benefits

401(k) plan

Professional development

Company laptop

Wi-Fi stipend

ChatGPT Enterprise Access

Perkopolis discounts

Job summary

Marketbridge, a leading B2B marketing partner, seeks a Senior Manager, Paid Social to lead strategy and execution across a portfolio of client accounts in a remote role aligned to EST hours.

You will manage complex programs, guide campaign strategy and optimization, and mentor junior team members while raising the strategic bar for paid social across the practice.

Qualifications

• 5 to 7+ years of paid social experience in an agency environment.
• Strong B2B paid social experience across multiple accounts.
• Hands-on experience with LinkedIn Ads and Meta; Reddit a plus.
• Deep understanding of ABM and B2B demand generation.
• Experience developing paid social strategy across audience planning and measurement.
• Confident client-facing presenter with mentoring skills.

Responsibilities

• Lead paid social strategy across multiple B2B client accounts and translate goals into audience, channel, and measurement plans.
• Own senior client conversations around performance, strategy, and investment changes.
• Oversee complex paid social programs across LinkedIn, Meta, Reddit, and emerging platforms; guide budgeting, pacing, testing, and optimization.
• Coach Specialists and Managers; collaborate across Demand Strategy, SEM, Analytics, Creative, Client Success, and Project Management.
• Identify new platforms, AI-enabled tools, and testing approaches to improve performance and efficiency.
• Contribute to new business pitches and organic growth with forecasts and investment recommendations.

Skills

Paid social strategy

LinkedIn Ads

Meta Ads

ABM / demand generation

Client-facing

Team leadership

Tools

LinkedIn Ads

Meta Ads

Reddit

Job description

This is a remote role, required to work in EST hours.

Who We Are

Marketbridge partners with leading B2B brands to create unified Go-to-Market®systems that connectstrategy, AI, creativity, activation and measurement. With a team of 350+ across North America and Europe, Marketbridge supports clients worldwide, ranging from Fortune 1000 enterprises to venture-backed, high-growth companies across technology, financial services, healthcare, industrial and consumer sectors. For more information, please visit www.marketbridge.com and follow www.linkedin.com/company/marketbridge/.

Who We’re Looking For

As a member of the Media Team at Marketbridge, the Senior Manager, Paid Social will lead paid social strategy and execution across a portfolio of B2B client accounts.

This role is designed for someone who has strong hands-on paid social expertise but is ready to operate at a broader level. You’ll manage more complex client programs, oversee multiple accounts with different goals and audiences, guide campaign strategy and optimization, and help clients understand how paid social supports their broader demand generation, ABM, pipeline, and revenue goals.

You’ll remain close to the platforms and should be comfortable stepping into campaign setup, QA, troubleshooting, and optimization when needed. However, success at this level comes from your ability to see the bigger picture, set direction, guide others, and make sound strategic decisions across accounts.

You’ll also play a leadership role within the Social team, helping develop more junior team members, improve our processes and ways of working, and raise the strategic bar for paid social across the practice.

Our team contributes to Marketbridge by providing strategic guidance to clients and internal teams around how paid social can solve complex marketing challenges. We are also actively involved in business development, organic growth, and shaping media recommendations for both current and prospective clients.

You Must Be

• Nimble: Able to move quickly across multiple accounts, priorities, and client needs while maintaining quality and attention to detail.
• Collaborative: Strong paid social programs require close partnership across Media, Demand Strategy, Creative, Analytics, Client Success, and Project Management.
• Curious: Consistently learning and looking for better ways to work, including thoughtful use of AI and emerging technologies to improve strategy, analysis, and efficiency.
• Strategic: Able to look beyond individual campaigns and connect paid social decisions to broader audience, demand generation, ABM, and business goals.
• Proactive: Anticipate what clients and teams will need next, bring forward recommendations, and challenge the expected when there is a stronger path forward.
• Detail Driven: Comfortable working at a strategic level without losing sight of the campaign details that can materially affect performance.
• A Strong Communicator: Able to simplify complex media performance and confidently explain recommendations to both clients and internal stakeholders.
• A Team Player: Invested in helping the broader team succeed and comfortable coaching, reviewing, and supporting others as needed.

What were looking for

As a Senior Manager, Paid Social, you’ll be responsible for leading paid social strategy and performance across multiple client accounts while supporting the continued growth and evolution of the Social practice.

Day-to-day responsibilities include:

Client & Strategy Leadership

• Lead paid social strategy across multiple B2B client accounts, translating business goals into audience, channel, investment, testing, and measurement plans

Own senior client conversations around performance, optimization, investment changes, and evolving paid social strategy

• Connect paid social performance to broader B2B outcomes including lead quality, account engagement, pipeline, and revenue

Campaign & Performance Oversight

• Oversee complex paid social programs across LinkedIn, Meta, Reddit, and emerging platforms, including ABM, retargeting, and multi-touch campaign strategies
• Guide budget planning, pacing, optimization, testing, and investment decisions across accounts
• Stay close to the platforms and step into campaign setup, QA, troubleshooting, or optimization when needed
• Partner with Analytics and Creative to strengthen measurement, tracking, messaging, and testing based on performance insights

Team & Cross-Functional Leadership

• Coach and support Specialists and Managers through campaign reviews, strategic guidance, QA, and skill development
• Partner across Demand Strategy, SEM, Advanced Media, Analytics, Creative, Client Success, and Project Management to ensure paid social is integrated into the broader media strategy
• Improve team processes, documentation, QA standards, and workflows to help paid social scale consistently across accounts
• Identify new platforms, audience opportunities, AI-enabled tools, and testing approaches that can improve client performance
• Contribute to new business pitches and organic growth opportunities through paid social strategy, forecasts, and investment recommendations
• Identify opportunities to expand paid social engagements within existing client relationships

Growth & Innovation

• Identify new platforms, audience opportunities, AI-enabled tools, and testing approaches that can improve client performance
• Contribute to new business pitches and organic growth opportunities through paid social strategy, forecasts, and investment recommendations
• Identify opportunities to expand paid social engagements within existing client relationships

Qualifications

• 5 to 7+ years of paid social experience, within an agency environment, with strong B2B paid social experience
• Proven experience managing multiple client accounts or complex paid social programs simultaneously
• Deep hands-on experience with LinkedIn Ads and Meta, with experience across Reddit or other emerging platforms a plus
• Strong understanding of ABM and B2B demand generation, including target account activation, buying-committee audiences, retargeting, and longer sales cycles
• Experience developing paid social strategy across audience planning, investment, testing, optimization, and measurement, not just campaign execution
• Strong analytical and measurement skills, with the ability to connect campaign performance to lead quality, pipeline, account engagement, and broader business outcomes
• Confident client-facing experience, including presenting strategy and performance recommendations to senior stakeholders
• Experience coaching or mentoring junior team members and reviewing campaign strategy and execution
• Strong cross-functional experience working with Creative, Analytics, Demand Strategy, Client Success, and other media disciplines
• Comfortable using AI and emerging tools to improve research, analysis, workflow, and campaign strategy
• Strong organization and judgment, with the ability to manage competing priorities across several accounts in a fast-paced agency environment

Our Culture

Marketbridge supports Fortune 50 companies and global brands in redefining how they go to market.

How we work together matters just as much as the work itself. Our values shape how we operateday to day.Be Kindmeans treating teammates with respect and showing up for one another.Be Openreflects how we collaborate, share perspectives, and give clear, honest feedback.Be Realspeaks to a culture of authenticity, where people can speak up and be themselves.Be Bravepushes us to challenge assumptions, think critically, and pursue ideas that lead to real results.

You’ll join a collaborative team focused on solving real problems for complex clients. From day one,you’ll gain hands-on experience, work closely with supportive leaders, and continue developing through meaningful client work and ongoing learning. We value accountability, curiosity, and ownership, and we trust people to take initiative and follow through.

Here, you'll do meaningful work, alongside smart people, with room to grow as the business grows.

Benefits & Perks

• Time Off & Flexibility - Flexible PTO, summer Fridays, and paid parental leave (up to 16 weeks for birthing parents). Plus, we’re closed from Christmas to New Year’s so you can fully unplug.
• Health & Wellness - Comprehensive medical benefits and free premium access to the Calm app for relaxation and mindfulness.
• Financial Security - 401(k) with a 3% company contribution* (US Only), life insurance, long-term disability, and AD&D coverage for extra peace of mind.
• Learning & Growth - A professional development fund ($500) and continuous learning programs to invest in your career.
• Tech & Perks - Company-provided laptop & accessories, monthly Wi-Fi & cell stipend, ChatGPT Enterprise Access, and exclusive discounts through Perkopolis.

We aim to offer competitive and equitable compensation based on factors such as location, relevant experience, skills, and market benchmarks. The anticipated salary range for this role is$80,000 to $100,000.

Final compensation will be determined based on the successful candidate’s qualifications, and additional flexibility may be considered for candidates whose experience and expertise significantly exceed the role’s core requirements.

Note: This position requires candidates to be eligible to work in Canada or the US without visa sponsorship. Marketbridge is an Equal Opportunity Employer.