Field Sales Representative - GTA

OrganiGram Inc; Toronto; On-site; CAD 55,000 - 75,000; Full time

Job summary

Organigram Inc. is looking for a Field Sales Representative to drive cannabis product sales across Ontario retail stores.

You will build relationships with budtenders, store managers and inventory teams to grow market share and execute merchandising programs. Reporting to the Regional Sales Manager, the role requires 2–3 years of sales experience, a valid driver’s license and a willingness to travel within the territory.

Qualifications

• 2–3 years of retail/sales experience, cannabis retail experience preferred.
• University degree in Commerce, Business, Marketing or Natural Sciences.
• Valid driver's license.
• Ability to build and maintain lasting relationships with stakeholders.
• Strong communication and problem-solving skills.
• Knowledge of retail/wholesale sales principles, methods, practices, and techniques.

Responsibilities

• Develop strong, long-term relationships with Cannabis retail teams - budtenders, store managers and inventory managers;
• Achieve sales, distribution and market share objectives;
• Build presentations and use effective selling techniques to introduce products, features and benefits and educate store staff;
• Utilize CRM software to keep accurate records for contact management and use best practices for route planning, call frequency and tracking performance against objective;
• Negotiate and activate merchandising programs for retail partners;
• Keep accurate records on the account, the decision makers and key relationships;
• Train and educate the retailer staff personnel;
• Make field calls and tracking activities in each account;
• Prepare and submit weekly reporting to management summarizing results against objectives;
• Gather, analyze and validate data;
• Track and report on inventory (own and competitive);
• Monitor and track performance to objectives;
• Analyze sales activities, market conditions and competitive pricing;
• Make decisions and formulate sales strategies to improve company position;
• Manage promotional expenses for the territory;
• Work with the Regional Sales Manager to ensure best practices are utilized and all engagement activities are within company and provincial guidelines;
• Other duties as may be required.

Skills

Retail sales

Relationship building

Communication

Travel ready

Education

University - Commerce/Business/Marketing or Natural Sciences

Job description

Job Description

Who we are

Organigram Global is a leading Canadian licensed producer shaping the future of cannabis through innovation, operational excellence, and a growing international presence. Founded in 2013 as a medical cannabis provider, we have evolved into one of Canada’s most trusted names in the adult-use recreational market, home to some of the country’s top-performing brands including SHRED, Boxhot, Big Bag o’ Buds, Edison, Monjour, Debunk, Rizzlers, and Trailblazer.

Our operations span four provinces, purpose-built to lead across multiple product formats:

• Moncton, New Brunswick: Centre of excellence for indoor cannabis cultivation, R&D, and advanced automation.
• Lac-Supérieur, Quebec: Focused on premium flower and traditional hash production.
• Winnipeg, Manitoba: Highly automated facility dedicated to edibles and beverage manufacturing.
• Aylmer, Ontario: Specializes in infused pre-roll production and automated vape filling.
• London, Ontario: Strategic hub for packaging and distribution across all product lines.

Reporting to the Regional Sales Manager, the Field Sales Representative is responsible for maximizing volume and share and to enhance the company's position for future growth through sales to retail stores in the province. Critical to the success of the role is the management and development of relationships with the retailers responsible for Cannabis distribution to ensure corporate objectives are achieved.

Key Responsibilities:

• Develop strong, long-term relationships with Cannabis retail teams - budtenders, store managers and inventory managers;
• Achieve sales, distribution and market share objectives;
• Build presentations and use effective selling techniques to introduce products, features and benefits and educate store staff;
• Utilize CRM software to keep accurate records for contact management and use best practices for route planning, call frequency and tracking performance against objective;
• Negotiate and activate merchandising programs for retail partners;
• Keep accurate records on the account, the decision makers and key relationships;
• Train and educate the retailer staff personnel;
• Make field calls and tracking activities in each account;
• Prepare and submit weekly reporting to management summarizing results against objectives;
• Gather, analyze and validate data;
• Track and report on inventory (own and competitive);
• Monitor and track performance to objectives;
• Analyze sales activities, market conditions and competitive pricing;
• Make decisions and formulate sales strategies to improve company position;
• Manage promotional expenses for the territory;
• Work with the Regional Sales Manager to ensure best practices are utilized and all engagement activities are within company and provincial guidelines;
• Other duties as may be required.

Qualifications:

• A minimum of 2-3 years of retail/sales experience, cannabis retail experience preferred;
• University - Commerce, Business or Marketing or Natural Sciences;
• Valid drivers license required;
• Able to build and maintain lasting relationships with stakeholders;
• Able to effectively communicate key information to all audiences;
• Skilled at assessing client needs and delivering solutions;
• Knowledge of retail and/or wholesale sales principles, methods, practices, and techniques;
• Strong problem identification and problem resolution skills;
• Ability to coordinate, organize and present product demonstrations and other events;
• High level of proficiency with software packages;
• Ability to travel throughout assigned territory.

Thank you for your interest in Organigram.

Organigram is an equal opportunity employer. We are committed to fair and equitable recruitment practices, and we welcome the opportunity to discuss any accommodation needs required throughout the hiring process. If you require accommodations, please email us at [e-mail] with the job posting title, your name and contact information, and your preferred method of contact.

Please note that we may use AI tools to assist with the recruitment process; however, every candidate will be reviewed by a member of our recruitment team to ensure fair and individualized consideration.

While we thank all candidates for their interest, only those shortlisted will be contacted for an interview.