Field & Events Marketer

Wing Assistant

Calgary

On-site

CAD 60,000 - 80,000

Full time

14 days+

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Benefits offered by this job

Competitive salary

Performance-based bonuses

Software for Upskilling & Productivity

Paid Time Off

High autonomy

Fast-track to leadership

Direct access to founding team

Job summary

Wing Assistant in Calgary is looking for a Field & Events Marketer to lead event strategy and execution. The role is crucial in sourcing, executing, and analyzing industry events and requires strong project management and negotiation skills. Ideal candidates will have 1-4 years in event marketing with a focus on budget management and KPI analysis. Benefits include competitive salary, bonuses, and upskilling software. This is a remote position, but candidates must be near major airports for travel.

Qualifications

1 to 4 years of experience in event marketing or event coordination, ideally B2B or tech.
Track record of organizing events end to end.
Experience managing an events budget and maximizing ROI.
Comfortable defining KPIs and building reports.

Responsibilities

Source and prioritize events aligned with revenue goals.
Own the full planning and execution of events.
Serve as the on-site point of contact at events.
Work with sales to maximize lead capture and follow-up.

Skills

Event marketing

Budget management

Negotiation

Project management

Communication

Tools

HubSpot

Cvent

Bizzabo

Splash

Job description

Overview

Wing is seeking elite talent to join M32 AI (backed by top-tier Silicon Valley VCs), dedicated to building agentic AI for traditional service businesses. Think of it like a startup within a corporate: fast moving and agile, with the stability of a corporate, and zero bureaucracy.

If you’re driven by challenge and eager to make a significant impact in a high-caliber role, this is the opportunity you’ve been waiting for.

We’re hiring a Field & Events Marketer to own our presence at industry events, tradeshows, and conferences across North America. You’ll source the right shows, run them end to end, and be the person on the ground making sure every event drives real pipeline.

This is a hands-on role for someone 1-4 years into their career who loves logistics, thrives in fast-paced environments, and gets a kick out of pulling off a great event. You’ll partner closely with sales, marketing, and product to turn booth space and badge scans into meetings, opportunities, and closed revenue.

What You'll Do

Source and prioritize events. Research, evaluate, and recommend tradeshows, conferences, and industry events that align with our ICP and revenue goals. Own a rolling 12-month event calendar
Negotiate and contract. Manage relationships with event organizers, vendors, and venues. Negotiate sponsorships, booth space, speaking slots, and add-ons to stretch every dollar
Plan and execute end to end. Own every detail, including booth design and shipping, swag, collateral, lead capture, badge scanners, AV, catering, hotel blocks, and travel logistics for the team
Be the on-site point of contact. Attend every event in person. Set up and tear down booths, troubleshoot in real time, and make sure our presence looks sharp from start to finish
Prep the team. Brief attending team members on objectives, talking points, target accounts, and logistics. Make sure everyone knows where to be, when, and what to do
Drive pipeline with sales. Partner with sales to book pre-show meetings, run dinners and customer events on-site, and ensure every lead is captured, qualified, and followed up on quickly
Run pre- and post-event campaigns. Work with marketing on email outreach, landing pages, paid promotion, and social to drive booth traffic and meeting bookings before the show
Own the budget. Manage event spend across the full calendar. Track costs, forecast accurately, flag risks early, and make smart trade-off decisions when priorities shift
Define KPIs and report on results. Set clear KPIs for each event (leads, meetings, pipeline, ROI) and build clean post-event reports that show what worked, what didn't, and how to improve next time

What We're Looking For

1 to 4 years of experience in event marketing, field marketing, or event coordination, ideally B2B or tech
A track record of organizing events end to end, even at smaller scale. You can point to shows you ran and what came out of them
Experience managing an events budget. You know how to forecast, track spend, and make trade-offs to maximize ROI
Comfortable defining KPIs and building reports that connect event activity to pipeline and revenue
Genuinely into AI and using it to work smarter. You can show us specific projects, tools, or workflows where you've used AI to automate or improve your work as an events marketer (research, vendor outreach, post-event reporting, content drafting, lead enrichment, etc.). This is a must, not a nice to have
Familiarity with HubSpot is sufficient on the CRM side; we'll take care of the rest
Strong project management instincts. You stay on top of timelines, budgets, vendors, and dozens of moving pieces without dropping the ball
Comfortable negotiating with vendors and event organizers to get the best terms
Excellent communicator, written and in person. You can rally a team, brief executives, and chat up prospects on a show floor with equal ease
Calm under pressure. Things go wrong at events; you problem-solve on your feet
Willing and able to travel 30 to 50% during peak event seasons across North America, with potential European travel as we expand

Nice To Have

Experience with event tools like Cvent, Splash, Bizzabo, or Goldcast
Experience working with international events or vendors
Background in B2B SaaS or a similar fast-paced tech environment

Location and Work Authorization

This is a fully remote role open to candidates based in the US or Canada. Because travel is core to the job, we need you to live within roughly an hour of a major airport hub with frequent direct flights. This keeps travel costs reasonable and gets you to events without painful layovers.

Qualifying US hubs include (but aren't limited to):

Atlanta (ATL), Boston (BOS), Charlotte (CLT), Chicago (ORD/MDW), Dallas (DFW), Denver (DEN), Detroit (DTW), Houston (IAH), Los Angeles (LAX), Miami (MIA), Minneapolis (MSP), New York (JFK/EWR/LGA), Philadelphia (PHL), Phoenix (PHX), San Francisco (SFO), Seattle (SEA), Washington DC (IAD/DCA)

Qualifying Canadian hubs:

Toronto (YYZ), Vancouver (YVR), Calgary (YYC), Montreal (YUL)

If you're near another major hub with strong direct connectivity to the cities where industry events typically happen (Las Vegas, Orlando, San Francisco, NYC, Chicago, Austin), we'd love to hear from you.

Work authorization: You must have the right to work in the country where you live. We are not able to offer visa sponsorship for this role.

Note: due to the seniority of this role, you are exempt from completing any initial assessments sent to you via email. If you do receive them, simply ignore them.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Benefits