Experiential Events Lead & Presentation Architect

Maple Leaf Sports & Entertainment Partnership; Toronto; On-site; CAD 60,000 - 70,000; Full time

Job summary

Maple Leaf Sports & Entertainment Partnership is seeking an experienced Events Manager to recruit, train, and lead an hourly Activation Crew, delivering engaging activations and events across multiple venues in Toronto. You will shape programming, craft presentations, and manage show calls for a calendar of high-profile sports and entertainment experiences.

You will collaborate with internal teams, manage vendors, and ensure flawless execution from setup to post-event evaluation.

Qualifications

• Post-Secondary education or a certificate/diploma in event management or marketing.
• 3+ years’ experience in event management, experiential marketing and team leadership with a focus on live event presentation, show calling and operational planning & execution.
• Proficiency in office applications (PowerPoint, Excel, Word, Outlook).
• Strong organizational and project management skills, with the ability to handle multiple tasks and deadlines effectively.
• Excellent communication and interpersonal skills, with the ability to collaborate with diverse teams and stakeholders.
• Familiarity with event technology and audiovisual equipment is an asset.
• Flexibility to work evenings and weekends as required for event execution.
• High level of comfort leading hockey, basketball, soccer and football properties.

Responsibilities

• Leadership & Team Management: Recruit, hire, train and lead MLSE’s hourly Activation Crew (brand ambassadors), providing guidance, support, and direction that will ensure effective execution of all activations, experiences and events, while fostering a collaborative and high-performing team environment.
• Event Programming and Presentation: Ideate, develop and execute activations, experiences and event presentation elements, including but not exclusive to programming features, scripting, stage-managing, show-calling and building runs of show for a wide-ranging and robust calendar.
• Content Creation: Collaborate with internal teams to curate content for event presentations. This includes developing creative, graphic, and multimedia elements that enhance the overall event experience.
• Coordination & Execution: Oversee the setup, rehearsal, and execution of presentation elements during events. Ensure that all technical and logistical aspects are managed efficiently and that presentations run smoothly.
• Stakeholder Engagement: Work closely with the event operations and strategy and growth teams, along with clients and other stakeholders to understand activation, experience and event objectives, ensuring that EXT delivers on their vision.
• Vendor Management: Coordinate with external vendors and partners to source presentation equipment and services. Manage relationships and ensure that vendor deliverables are met on time and on budget.
• Quality Assurance: Conduct thorough reviews of presentation materials and setups to ensure high-quality standards. Address any issues or concerns promptly and make necessary adjustments to improve the presentation experience.
• Post-Event Evaluation: Assess the effectiveness of each experience, activation or event, gather feedback from key stakeholders and participants, analyze performance metrics, and make recommendations for improvements.

Skills

Leadership

Event management

Project management

Communication

Team collaboration

Education

Post-Secondary education or a certificate/diploma in event management or marketing

Tools

PowerPoint

Excel

Word

Outlook

Job description

Maple Leaf Sports & Entertainment Partnership is seeking an experienced Events Manager to recruit, train, and lead an hourly Activation Crew, delivering engaging activations and events across multiple venues in Toronto. You will shape programming, craft presentations, and manage show calls for a calendar of high-profile sports and entertainment experiences.

You will collaborate with internal teams, manage vendors, and ensure flawless execution from setup to post-event evaluation.