Experiential Marketing & Presentation Lead

Maple Leaf Sports & Entertainment; Toronto; On-site; CAD 60,000 - 70,000; Full time

Job summary

Maple Leaf Sports & Entertainment in Toronto is seeking an Experiences & Presentation Specialist to lead MLSE's activation crew and shape fan experiences across hockey, basketball, soccer and football properties. You will design activations, manage runs of show, and coordinate with internal teams to deliver engaging event presentations.

Responsibilities include recruiting and training hourly staff, scripting, show-calling, coordinating with vendors, and post-event evaluation to measure impact.

Qualifications

• Post-Secondary education in event management or marketing.
• 3+ years’ experience in event management, experiential marketing and team leadership with a focus on live event presentation.
• Proficiency in office applications (PowerPoint, Excel, Word, Outlook).
• Strong organizational and project management skills, with the ability to handle multiple tasks and deadlines effectively.
• Excellent communication and interpersonal skills, with the ability to collaborate with diverse teams and stakeholders.
• Familiarity with event technology and audiovisual equipment is an asset.
• Flexibility to work evenings and weekends as required for event execution.
• High level of comfort leading hockey, basketball, soccer and football properties.

Responsibilities

• Lead MLSE’s hourly Activation Crew (brand ambassadors), recruiting and training to ensure effective activation execution.
• Ideate, develop and execute activations and event presentation elements, including scripting and run-of-show planning.
• Create content for event presentations with internal teams (graphic and multimedia elements).
• Oversee setup, rehearsal and execution of presentation elements during events.
• Engage with stakeholders to align activation objectives and deliver on client vision.
• Coordinate with external vendors to source equipment and services, managing budgets.
• Conduct post-event reviews and analyze performance metrics for improvements.
• Maintain high-quality standards across all presentation materials and setups.

Skills

Event management

Experiential marketing

Team leadership

Show calling

Education

Post-Secondary education in event management or marketing

Tools

PowerPoint

Excel

Outlook

Word

Job description

Maple Leaf Sports & Entertainment in Toronto is seeking an Experiences & Presentation Specialist to lead MLSE's activation crew and shape fan experiences across hockey, basketball, soccer and football properties. You will design activations, manage runs of show, and coordinate with internal teams to deliver engaging event presentations.

Responsibilities include recruiting and training hourly staff, scripting, show-calling, coordinating with vendors, and post-event evaluation to measure impact.